SellBrite
APRIL 8, 2019
Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty.
GetElastic
APRIL 11, 2019
An ecommerce website wasn’t a full necessity for merchants 25 years ago. However, today nobody thinks twice about it because if you want to succeed and make your product popular – you must have a website. Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store.
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Kissmetrics
APRIL 9, 2019
Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.
Forrester eCommerce
APRIL 11, 2019
In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™. Mr. Reichheld […].
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Groove
APRIL 9, 2019
As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. (paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Unlike paid marketing approaches, organic search benefits do not require an advertising budget.
BigCommerce
APRIL 9, 2019
Easter falls a bit later this year — on April 21st — which means you have extra time to pull…
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Forrester eCommerce
APRIL 8, 2019
Amazon has announced that Alexa is now HIPAA-compliant. This is a long-awaited announcement and a big move for Amazon as it expands its footprint in the $3.65 trillion US healthcare industry. Voice presents an opportunity for healthcare organizations (HCOs) to gain access to new consumer data and for consumers to have a convenient way to […].
Groove
APRIL 10, 2019
Why are Abandoned Cart Subject Lines Important? More than 40% of cart abandonment emails are opened. Of these, about half are clicked on, and of those clicked on, half of the users who clicked made a purchase. This ultimately translates to tremendous potential for businesses to capture lost revenue. Post purchase email automation is made of multiple moving parts, engaging subject lines are the first way to draw customers in.
BigCommerce
APRIL 11, 2019
WordPress is the CMS (content management system) with the largest amount of installations in the world.
RTP blog
APRIL 10, 2019
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. Topics ranged from bridging the online/offline gap to delivering on BOPIS and other omnichannel realities, post-sale personalization initiatives and experiential retail.
Forrester eCommerce
APRIL 8, 2019
In late March, Marsh announced the launch of a program with a number of leading cyberinsurance firms including Allianz, AXA, Beazley, XL, and Zurich to evaluate cybersecurity products and services. Products that meet a minimum standard of criteria receive the designation of “Cyber Catalyst” for their effectiveness in reducing cyber risk. The intent is for […].
Ecommerce Platforms
APRIL 12, 2019
Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features. Keep reading to learn about how Webflow and Shopify match up. Webflow vs Shopify: Pricing. As with all product and service comparisons, it makes sense to cover the pricing first.
BigCommerce
APRIL 12, 2019
The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations.
RTP blog
APRIL 7, 2019
By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience. It works well for a lot of retailers (case in point — Amazon), but self-service is not the only way people want to engage and make purchases.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
Forrester eCommerce
APRIL 9, 2019
I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].
My Wife Quit Her Job
APRIL 10, 2019
Today, I’m excited to have Tim Soulo on the show. Tim is the Chief Marketing Officer at Ahrefs, an industry leading SEO tool powered by Big Data. He has 10 years of practical experience in SEO and digital marketing. He loves to share his knowledge of SEO and he speaks at industry conferences all over the world. Enjoy the episode! What You’ll Learn.
GetElastic
APRIL 9, 2019
Voice recognition devices are a growing trend among consumers. In 2018 alone, Amazon sold tens of millions of their Echo devices, making them one of the biggest selling voice devices to date. It makes sense that the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.
Ecommerce Platforms
APRIL 10, 2019
Is your website traffic high yet you find yourself with a disappointing amount of conversions? Well, that sucks. But looking at it from the bright side, it shouldn’t be that hard to increase your conversions and revenue – especially if your website already has some traffic to play with. 40Nuggets is a lead generation and conversion optimization software to help you turn that damn traffic into cash.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
APRIL 8, 2019
As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership you must prioritize tech-driven innovations that delivery net-new values to your customers. To best achieve this aim you must start with company-wide mission and CX-driven ideation efforts that […].
TradeGecko
APRIL 9, 2019
Over the past decade, the rise in eCommerce has transformed the retail experience - and this trend only continues to grow. In recent years, online retail sales reached an incredible $2.3 trillion worldwide , and eCommerce sales accounted for more than 10% of all retail sales globally. However, let’s be honest: most SMBs have a love-hate relationship with eCommerce technology.
GetElastic
APRIL 10, 2019
Machine learning, artificial intelligence (AI) and big data are the latest of a slew of buzzwords taking over the retail industry. While these emerging trends are exciting and offer great opportunities, many brands are still trying to figure out what these can mean for long-term growth and sustainability strategies. One innovator looking to apply value to the latest buzzword of “machine learning” is BodyBlock AI.
Webbula
APRIL 9, 2019
An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is a low open rate. An email. The post 3 Ways to Improve Your Email Open Rate appeared first on Webbula.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
APRIL 11, 2019
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold. The reality today is that: Businesses struggle […].
SellBrite
APRIL 10, 2019
Dear Sellbrite customers, followers, and friends, Today, we’re beyond excited to share with you that Sellbrite has been acquired by GoDaddy , the leader in helping entrepreneurs and small businesses succeed online. As part of GoDaddy, Sellbrite will continue to support our existing customers and channel integrations, as well as the broader SMB market.
GetElastic
APRIL 8, 2019
Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership. While it’s true these giants hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants.
FastSpring
APRIL 12, 2019
With consumers being inundated with information at every stage of the sales funnel, today’s shoppers have learned to be highly selective of what they give their attention to. For software and SaaS companies across the globe, the next challenge after creating an amazing product is to devise effective strategies to increase sales. The most successful companies understand that the secret to standing out in this highly competitive market involves a two-pronged approach.
Forrester eCommerce
APRIL 11, 2019
The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing. For the CDP community, the entry of marketing clouds is a big deal, carrying equal parts excitement over […].
Steve Dennis
APRIL 10, 2019
Sears, aka “The World’s Slowest Liquidation Sale,” garnered a fair amount of attention recently with the announcement that they would open small stores featuring appliances and other home products called Home & Life. Perhaps having closed hundreds of stores over the past few years, the idea that Sears would “get off the mall” with new, more focused stores is interesting news and perhaps an early sign of resurrection?
GetElastic
APRIL 12, 2019
Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues.
Ecommerce Platforms
APRIL 10, 2019
It's undoubted that setting up a business online is tremendously gaining momentum; thanks to each and every trendsetting site builder. An impressive website is always part of the equation. I strongly agree that coding from scratch turns out to be complex and time-consuming. Imagine how tough it gets trying to be a jack of all trades. It's still so intriguing how the ecommerce industry attracts a good reception.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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