Kissmetrics
SEPTEMBER 17, 2019
In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.
Retail Technology Review
SEPTEMBER 17, 2019
Google and Kantar have unveiled research into customer experience across online retailers, analysing 33,500 online shoppers across 17 countries (2,000 UK consumers). The research demonstrates the need for retailers to innovate and improve experience at an ever-increasing rate, as it shows overall experience improving while satisfaction plateaus.
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ecomdash
SEPTEMBER 17, 2019
As an online retailer, your chance for profits starts even before your first sale. Here's the 7 tips from the experts on negotiating with suppliers. The post How to Negotiate with Suppliers: 7 Expert Tips for Online Retailers appeared first on Ecomdash.
Inflow Insights
SEPTEMBER 17, 2019
We have seen that eCommerce marketers tend to chase keywords with a high search volume. As a result, everyone in a given space is hunting for the same keywords that get search traffic. Does that sound familiar? These higher volume keywords can get good, sometimes great results…if you can beat the competition. Often, however, you end up running out of high volume keywords to target that you can actually rank for.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Ecommerce Platforms
SEPTEMBER 17, 2019
Running a business is expensive. Even if you have the initial cash that you need to establish your company, you might need to tap into some extra capital as your venture grows, so that you can afford to take advantage of new opportunities. So, where can business owners go to get their hands on that additional cash? For most small businesses, the only option will be a business loan.
Wiser
SEPTEMBER 17, 2019
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. Why? In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the right one. Will that new display drive sales? Will a new product bring in more shoppers?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Sailthru
SEPTEMBER 17, 2019
For this year’s Retail Personalization Index , we decided to switch up the methodology, incorporating more attributes about in-store shopping and customer sentiment. We wondered, would any other brand dethrone two-time winner Sephora as the most proficient personalizer? No. That new methodology led to slightly lower overall scores. Still, Sephora’s performance was so strong that its 2019 score would have made last year’s top five.
Webbula
SEPTEMBER 17, 2019
The post Podcast | Tips for Maximizing Your Email Marketing Success appeared first on Webbula.
Talkoot
SEPTEMBER 17, 2019
“The inherent promise of the DNVB model is…to offer a buying experience as memorable as the product.” – Camille Kriebitzsch, Principal & cofounder of @ Eutopia VC. Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. Today, this world-leading purveyor of denim-look jeankinis and pink pineapple formalwear has taken four rounds of venture investment and is still growing at breakneck speed.
Liveintent
SEPTEMBER 17, 2019
Evaluating new partnership channels can be challenging. Questions like what metrics to pay attention to, how much to spend, and how long to “keep trying” in pursuit of success can make even the most seasoned marketer second-guess their efforts. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels.
Retail Technology Review
SEPTEMBER 17, 2019
Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.
Sailthru
SEPTEMBER 17, 2019
Every summer, Sailthru browses retailers’ websites, signs up for email lists and downloads their mobile apps. Then we begin to analyze what comes next. We added items to our online shopping carts, cross-referenced newsletter content with our browser history, rated the relevance of recommendations, and the list goes on (and on…) Our proprietary methodology and exhaustive research, which also includes a survey of 1,500 consumers, culminates with the Retail Personalization Index , in which we deter
Retail Technology Review
SEPTEMBER 17, 2019
One of Europe’s foremost eCommerce leaders is set to share his considerable experience of the industry at a free event in London next month.
Sailthru
SEPTEMBER 17, 2019
In the first Retail Personalization Index , Adidas earned a passable but unimpressive score, thanks to a solid sneakerhead strategy and a rich fitness app with sleep tracking functionality and motivational content. A few months later, the sportswear giant announced that it would stop advertising on television and instead, focus on targeting individual consumers.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
FastSpring
SEPTEMBER 17, 2019
Subscription-based businesses are awesome! All you have to do is get a customer to buy once, and then you get recurring revenue without even thinking about it. It’s that simple, right? Wrong! While the recurring revenue part is true and awesome, retaining customers and creating a sustainable subscription-based business model can be super tricky. Not only do you have to develop a service that people want to renew regularly, but you have to make sure the renewal process goes off without a hitch an
Sailthru
SEPTEMBER 17, 2019
The first Retail Personalization Index had some obvious standouts and if we’re being honest, Urban Outfitters was not one of them. But after vowing to invest in data and analytics to improve personalization, the brand skyrocketed into the top 10 and stayed there. Email marketing represented a big part of Urban Outfitters’ evolution, with messages customized for each consumer from the initial welcome message.
MakeWebBetter
SEPTEMBER 17, 2019
Did Infographics Marketing ever interested you to the extent that you plan to include it into your Content Marketing Strategy? “Content Is King” We all have been exclaiming this for quite a while now. And, hence, businesses are generating content goals on a regular basis. Is this regular content generation the only marketing goal for […]. The post How Infographics Marketing Are Liable To Meet Content Goals?
Sailthru
SEPTEMBER 17, 2019
Nordstrom wrote the book on customer service. Literally. After retiring from the company as its all-time top seller, Patrick McCarthy teamed up with business writer Robert Spector to publish The Nordstrom Way to Customer Service Excellence. Though luxury retailers have historically struggled with bringing their white glove service online, their customers have forced them to catch up.
Forrester eCommerce
SEPTEMBER 17, 2019
No in-house computer vision experts? How about large volumes of high-quality labeled images and videos? No? No problem. Find out about the enterprise computer vision vendors — offering computer vision platforms, pretrained models, custom models, data annotation services, and even tailored end-to-end solutions — that can turn your (computer) vision into reality.
Sailthru
SEPTEMBER 17, 2019
During last year’s Retail Personalization Index, we called it: DSW was one to watch. From the first year to the second, the footwear retailer went from 26th place to missing the top 10 by a mere two points. And now in year three, DSW, the retailer responsible for 5% of North America’s footwear transactions, is in the top 5. In March DSW announced a new corporate name (Designer Brands Inc.) and a three-year plan, which includes enhancing its in-store offering.
Dynamic Yield
SEPTEMBER 17, 2019
Employee Spotlight is a series that surfaces stories about the amazing individuals behind our omnichannel personalization platform. This month, meet Julie, our New York City-based People Operations Manager. The post Employee Spotlight: Julie Goldstein appeared first on Dynamic Yield.
Sailthru
SEPTEMBER 17, 2019
1983 was a landmark year for technology. ARPANET officially changed to use the Internet protocol, creating the Internet as we know it today. Motorola introduced mobile phones to the public. Nintendo debuted Mario Bros. And Sound of Music, a small chain of stereo equipment stores in Minnesota, rebranded as Best Buy and expanded its offerings to include all consumer electronics.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Prisync
SEPTEMBER 17, 2019
With the rise in popularity of Shopify, almost anyone can build an e-commerce store about any topic. Shopify makes it really easy for anyone to have an idea and put together a store in minutes. There are also a wide range of themes and templates you can use to get started, even if you don’t.
Sailthru
SEPTEMBER 17, 2019
Every category has its own unique set of challenges and furniture brands have plenty. Furniture doesn’t necessarily lend itself to online shopping, as people can’t see, feel or sit on the products. Showrooms have limited space and pushy salespeople, making discovery difficult. And the average sofa has a lifespan of seven to 10 years, which means that once you get a new customers, they may disappear for a decade.
Prisync
SEPTEMBER 17, 2019
With the rise in popularity of Shopify, almost anyone can build an e-commerce store about any topic. Shopify makes it really easy for anyone to have an idea and put together a store in minutes. There are also a wide range of themes and templates you can use to get started, even if you don’t.
Sailthru
SEPTEMBER 17, 2019
“The size of a football field” is a common descriptor, an easy way to quantify a massive space. At 128,000 square feet between the warehouse and outdoor garden area, the average Home Depot store is even larger than two football fields. Luckily for shoppers, The Home Depot geofences its stores, making them far easier to navigate than they could be. In-store app users can access aisle locator features and store maps, complete with products as GPS dots.
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Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt
PERQ
SEPTEMBER 17, 2019
The post Top 5 Tips for Furniture Retailers to Win the Online to In-Store Sales Battle appeared first on PERQ.
Sailthru
SEPTEMBER 17, 2019
There are infinite combinations of skin type and coloring, bone structure and facial features, so no two beauty customers are the same. That means, perhaps more than other industries, beauty brands have to embrace personalization. And they are, based on Sailthru’s third Retail Personalization Index, where Ulta joins Sephora in the top 10. The largest beauty retailer in the U.S., Ulta invites customers to set a foundation for personalization with a robust preference center.
Optimizely
SEPTEMBER 17, 2019
Hey there! It’s me, the camera operator for Marketing Unboxed. I help set up the equipment, frame the shot so that Tim’s hair isn’t cut off, and make sure the camera stays in focus so we don’t have to reshoot the entire thing. It’s painstaking work. I can tell you first-hand that the hosts Cara Hogan and Tim Busa were destined to be the stars of their own show — and if you’ve ever seen Marketing Unboxed I’m sure you agree.
Sailthru
SEPTEMBER 17, 2019
The post 2019 Retail Personalization Index appeared first on Sailthru.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
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