FastSpring
JANUARY 7, 2021
By nature, humans are creatures of habit. Of course, this is no secret to parents of young children. All it takes is a few cycles of listening to the Thomas The Tank Engine theme song over and over and over and over and over and over for parents to learn that kids like what’s familiar. Yes, kids love watching the same movie, playing with the same toys, and eating the same kinds of foods repeatedly.
FastSpring
JANUARY 5, 2021
When you were starting your online business, you probably weren’t thinking about how exciting the billing process would be unless you’re a trained accountant and love documentation, of course. You’re probably more interested in developing new products and creating business solutions. Regardless of your professional motivations, billing and invoicing is a vital part of any successful business.
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RetailDive
JANUARY 4, 2021
To keep up with young shoppers, retailers need to provide experiences that offer both instant gratification and the flexibility to enable a frictionless shopping experience.
Forrester eCommerce
JANUARY 5, 2021
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
BigCommerce
JANUARY 6, 2021
The ecommerce industry has been continually growing and changing over the last few decades, and those changes accelerated with the…
Groove
JANUARY 4, 2021
Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Paid Media Strategy: Increasing This Client's CVR & Revenue.
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Forrester eCommerce
JANUARY 8, 2021
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated – not just historical views of performance but actionable insights to guide decisions.
Retail TouchPoints
JANUARY 7, 2021
Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility. According to Nielsen, the U.S. sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.
Groove
JANUARY 8, 2021
If you thought that the fulfillment, shipping and delivery process was difficult during the 2020 holiday season, you may be in for an unpleasant surprise the weeks following the holidays. With online returns expected to hit record highs, many eCommerce retailers must adjust their business operations and return policies to ensure a positive customer experience. eCommerce Returns: What To Expect In Early 2021.
Kissmetrics
JANUARY 2, 2021
You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not to mention a deep integration with your CRM which has to work flawlessly.
Forrester eCommerce
JANUARY 8, 2021
Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. That being said, many of the […].
BigCommerce
JANUARY 4, 2021
This material does not constitute legal advice and is only for general informational purposes.
Retail TouchPoints
JANUARY 6, 2021
Walgreens Boots Alliance will sell its Alliance Healthcare wholesale business to AmerisourceBergen Corporation for approximately $6.5 billion. The transaction will let Walgreens focus on its core retail pharmacy businesses, expand its offerings and accelerate progress on strategic priorities. Additionally, Boots and AmerisourceBergen will strengthen their strategic partnership by extending and expanding their commercial agreements.
Kissmetrics
JANUARY 6, 2021
The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
Forrester eCommerce
JANUARY 5, 2021
Compensation is not always the most important sales motivator. Assessing your team on three factors will determine the influence it has to drive sales.
BigCommerce
JANUARY 5, 2021
The ecommerce space has evolved over the years, but the coronavirus pandemic accelerated our predictions.
Retail TouchPoints
JANUARY 4, 2021
Brookfield Asset Management has proposed to take its mall operator arm private in a deal valued at $5.9 billion. The company plans to offer $16.50 per share to buy out stakes that it doesn’t already own in Brookfield Property Partners LP and Brookfield Property REIT. The board of directors of Brookfield Property Partners has formed a committee of independent directors to review the proposal.
Kissmetrics
JANUARY 5, 2021
If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pr
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
JANUARY 8, 2021
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain disruptions as well as costly (and rising) last-mile consumer expectations for same-day delivery and curbside pickup. It was a perfect storm of challenge and consequence, […].
Ecommerce Platforms
JANUARY 8, 2021
When it comes to selling products online, there are tons of options to consider these days. Business leaders can choose to build their own online store, complete with access to a payment processor, subscription, and membership options, and so much more. Alternatively, for some beginners, the better option might be to simply sell through an existing marketplace, like eBay, or Etsy.
Retail TouchPoints
JANUARY 8, 2021
The pandemic has normalized working from home, creating a ripple effect in the business world. It has encouraged many organizations to rethink their telecommuting practices, shrink the size of office spaces and, in some cases, shutter offices completely. More than half of Americans want to continue working remotely, which has encouraged 21 major companies, including Google, Uber, American Express and Airbnb to extend their work-from-home policies , according to Business Insider.
Kissmetrics
JANUARY 8, 2021
Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JANUARY 8, 2021
For the first-time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both start-ups and large companies to meet prospects, generate leads, sign deals […].
My Wife Quit Her Job
JANUARY 5, 2021
Today I’m doing a solo episode to recap the year for both of my businesses and what lies ahead for 2021. There are a lot of changes coming for ecommerce especially in the realm of online advertising. This episode covers some of these changes and what to do about it. What You’ll Learn Recap of the past year for BumblebeeLinens.com and MyWifeQuitHerJob.com.
Retail TouchPoints
JANUARY 7, 2021
Farmacorp , a Bolivian pharmacy chain, will deploy Reflexis Systems ’ Q-Walk store audit solution at more than 100 stores, to streamline on-site inspections and automatically prescribe corrective tasks. This will help managers quickly understand how a specific location is performing compared to corporate expectations and peer stores, helping them prioritize which locations to visit.
Kissmetrics
JANUARY 7, 2021
Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you?
Forrester eCommerce
JANUARY 7, 2021
Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been revitalized and made more scalable by a range of new technology solutions. And while we noted in a New Wave™ […].
Omnisend
JANUARY 6, 2021
Reading Time: 8 minutes. Optimizing an ecommerce marketing strategy can seem like a daunting task these days. With countless new tools, plugins, and software platforms it can be difficult to know where to start. Luckily, it doesn’t have to be so complicated. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small.
Retail TouchPoints
JANUARY 4, 2021
Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. Centered around an innovative “Magic Wall” spanning nearly the full length and height of the store, the space offers a running shoe shopping experience that combines convenience with opportunities for both fun and exploration.
Kissmetrics
JANUARY 4, 2021
Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform?
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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