How Can Retailers Survive a Cyberattack? Build Forgivability.
BigCommerce
OCTOBER 15, 2021
As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.
BigCommerce
OCTOBER 15, 2021
As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.
Ecommerce Platforms
OCTOBER 28, 2021
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick checkout module, you must set up all of these elements to make the most efficient online store possible. Otherwise, you run the risk of customers encountering broken links, unfinished product page content, or a checkout that's far from user-friendly.
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Kissmetrics
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
Retail TouchPoints
OCTOBER 13, 2021
The Retail Design Institute has named the Tempur-Pedic New York City flagship as its Store of the Year. The 3,100-square-foot store on Manhattan’s Upper East Side, which opened in Oct. 2020 , was designed by CallisonRTKL to offer a “one-of-a-kind immersive digital experience.”. The flagship focuses on key themes of escapism, sustainability, access to nature, and multi-sensory experiences, according to the design firm.
Speaker: Jason Cottrell and Brian Walker
Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.
MakeWebBetter
OCTOBER 11, 2021
When selling through eCommerce, the most important decision to be taken is to choose the right platform. With the abundance of available choices, it can be arduous to choose the one best for your business’s needs. In a study it has been found that WooCommerce owns more than 26% of all online stores, making it […]. The post WooCommerce For Small Business: The Perfect Pair appeared first on MakeWebBetter.
Omnisend
OCTOBER 21, 2021
Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Ecommerce Platforms
OCTOBER 26, 2021
Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer. Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. However, BetterCommerce offers a solution that disrupts this narrative.
Kissmetrics
OCTOBER 21, 2021
As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.
Retail TouchPoints
OCTOBER 25, 2021
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. Retailers need to engage with shoppers in terms of generational preferences, individual expectations and preferred messaging platforms.
MakeWebBetter
OCTOBER 25, 2021
Establishing a successful enterprise business has become way easier than ever before. With a variety of platforms available it’s absolutely practical to give life to your ideas. Having said that, WooCommerce is one of the most known eCommerce platforms for WordPress websites. It was launched in the year 2011 and since then has become extremely […].
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Wiser
OCTOBER 19, 2021
Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf.
BigCommerce
OCTOBER 8, 2021
If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…
Ecommerce Platforms
OCTOBER 21, 2021
If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!
Kissmetrics
OCTOBER 19, 2021
As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
OCTOBER 21, 2021
Since the early days of the COVID-19 crisis, consumers have experienced product shortages at their local retailers. Panic buying of household items like toilet paper, hand sanitizer, sanitizing wipes and thermometers led to the initial shortages. Right behind that initial wave were all the accoutrements of a well-ordered home office — webcams, monitors, mouses (mice?
Omnisend
OCTOBER 3, 2021
Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time. In this article, we’re going to address it by breaking down highly effective emails, including the structure, tone, and branding.
RetailDive
OCTOBER 11, 2021
From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here's some of the most notable concept launches this year.
BigCommerce
OCTOBER 13, 2021
Digital experience. This is the new buzzword in the world of enterprise ecommerce. For good reason.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
OCTOBER 31, 2021
Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell? Print on Demand services make it quick and simple to create a creative line of products for your brand.
Kissmetrics
OCTOBER 7, 2021
We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.
Retail TouchPoints
OCTOBER 4, 2021
The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.
Liveintent
OCTOBER 12, 2021
Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. When it comes time to break the concept down, however, things can get a little tricky. How does lookalike modeling work? So how does lookalike modeling actually work, and why is it so valuable? These are the questions many marketers continue to struggle with — and with good reason.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
OCTOBER 15, 2021
Layoffs and flexing in stores have taken a toll, current and former employees told Retail Dive. As one said, "You can't have good customer service when you barely have any customer service reps.
365 Retail
OCTOBER 21, 2021
John Lewis is rolling out more livestream shopping and Gymshark is preparing to introduce digital fitting rooms, as Boxpark’s boss Roger Wade warns of the death of the high street. These were just some of the findings from Retail Week Live 2021 , a two-day global festival for brands across the retail ecosystem, where digital transformation, sustainability and issues with the supply chain were among this year’s big themes. 1,000 people attended this year’s event with Ken Murphy from Tesco, Steve
Ecommerce Platforms
OCTOBER 14, 2021
No matter your niche, finding and using the right theme for your WooCommerce store is integral. Needless to say, the sports nutrition industry is no exception – your site still has to communicate credibility and expertise. Within seconds website visitors need to know you’re just as passionate about helping them reach their fitness goals as they are about achieving them.
Kissmetrics
OCTOBER 13, 2021
It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
OCTOBER 4, 2021
Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.
Liveintent
OCTOBER 19, 2021
Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.
RetailDive
OCTOBER 7, 2021
What is it about the mall experience that stokes nostalgia? Here's a look back at some of the brands that once loomed large in shopping centers.
365 Retail
OCTOBER 4, 2021
Cake Box has revealed that its sales have almost doubled for the past six months amid a strong recovery in customer demand. The high street cream cake retailer said it was buoyed by its continued expansion , opening 20 new franchise sites over the six months to September, to bring it to a total of 174 stores. Egg-free cake retailer Cake Box has unveiled its latest results (Cake Box/PA).
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
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