A Better Lemonade Stand
MAY 28, 2019
Check out these Instagram growth hacks so you can grow your following, build your engagement and get more visitors to your online store. The post 8 Advanced Instagram Growth Hacks for Marketers appeared first on A Better Lemonade Stand.
TradeGecko
MAY 29, 2019
It is so tempting to do what’s hot and trendy, but to stand out in saturated markets you have to do something different. What we mean is to avoid riding trends, which tend to fade away, and instead go niche. There’s no better example of going niche than Etsy , an eCommerce site focused on handmade goods, vintage items and supplies, as well as unique factory-manufactured items.
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Teamwork Retail
MAY 29, 2019
Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.
Forrester eCommerce
MAY 28, 2019
Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. This is a result of people and technology evolving in complex upward […].
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Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt
Optimizely
MAY 28, 2019
This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake. You may have all the elements of a great ecommerce site: A beautifully designed homepage.
BigCommerce
MAY 29, 2019
Online shopping has steadily grown over the past few years and is expected to reach 17.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
MAY 28, 2019
Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […].
Optimizely
MAY 30, 2019
For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Unfortunately, many businesses still rely on basic information to target their marketing messages, such as gender, location, age, and income bracket.
BigCommerce
MAY 28, 2019
These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice…
Ecommerce Platforms
MAY 27, 2019
The world of dropshipping has taken off with vigor–partly because of the ability to sell without carrying inventory, and partly because it's so easy to get set up with a store. One of the ways to achieve a store like this is to launch a WooCommerce dropshipping store. If you're unfamiliar, we'll explain how WooCommerce (read our WooCommerce review ) works and how to link it to some of the most popular dropshipping plugins on the market.
Speaker: Jason Cottrell and Brian Walker
Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.
Forrester eCommerce
MAY 28, 2019
As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report we show you how the very strongest CX leaders dare to disrupt with Technology-Driven Innovations. Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their innovation […].
Optimizely
MAY 29, 2019
As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram. But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset.
GetElastic
MAY 31, 2019
I don’t know about you, but I’ve never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray?
Omnisend
MAY 30, 2019
Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing?
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MAY 28, 2019
Over the past years, a tidal wave of new digital banks has launched across the globe. These days, they come in many shapes, colors, and sizes. The common denominator: These new entrants relentlessly compete to win customers with better digital customer experiences than what traditional banks currently offer, embracing mobile to deliver more personalized customer […].
My Wife Quit Her Job
MAY 29, 2019
Today, I’m really happy to have Nathan Hirsch on the show. Nathan is the founder and CEO of FreeeUp, a platform that connects businesses to freelancers and virtual assistants that specialize in ecommerce and digital marketing. In his prior life, he bootstrapped 2 multi-million dollar businesses and at one point he was managing over a half a million products selling on Amazon with over 1000 suppliers.
Optimizely
MAY 31, 2019
Fit Small Business. The post 25 Tips to Run a Product Prelaunch Marketing Campaign appeared first on Zaius.
Omnisend
MAY 27, 2019
There is a paradox in the online business ecosystem. Although most online resources write about how people hate popups, they still use popups themselves. Why so? Popups remain one of the most effective ways to collect new subscribers and a bunch of other benefits that will be discussed in this article. The only thing that’s Read more The post 30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses appeared first on Ecommerce Marketing Automation | Omnisend.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MAY 30, 2019
China is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].
GetElastic
MAY 27, 2019
To build a successful ecommerce business, in addition to selling a product or service people want you also need to invest in various elements such as search engine optimization (SEO) and graphic design. In fact, not having an impactful and responsive web design can cost you sales. This is why it is essential to leverage design properly to boost your ecommerce business.
Ecommerce Platforms
MAY 30, 2019
Are you looking for some Mailchimp alternatives? You're in the right place. Mailchimp is easily one of the most popular and well-known email marketing tools available today. Companies in over 175 countries rely on Mailchimp to send over 6 billion messages per week. However, just because Mailchimp is right for them – doesn't mean it will work for you.
Steve Dennis
MAY 26, 2019
Earlier this week, after my youngest daughter’s college graduation, I had to fly back from Portland. Upon arriving at PDX, as an Executive Platinum member, I was able to check-in quickly and I practically glided through security. When I got to the gate I learned that I had scored a first class upgrade (#winning). Once I was on board, our assigned flight attendant turned out to be super attentive and extremely friendly.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 29, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].
Bootstrapping Ecommerce
MAY 27, 2019
Create the best omnichannel marketing strategy for your customers at every stage of the buying journey from their first visit to their first purchase. The post How to Apply Omnichannel Marketing at Each Step of the Customer Journey appeared first on Bootstrapping Ecommerce.
GetElastic
MAY 29, 2019
Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile is already influencing 39% of transactions and driving 42% of revenue for B2B companies tracked by the Boston Consulting Group. The post The time for B2B mobile apps is now [infographic] appeared first on Get Elastic Ecommerce Blog.
Retail Technology Review
MAY 28, 2019
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MAY 29, 2019
Close The Skills Transfer Gap To Enable Purpose Workers The employees that you want working for you want to grow. Engaged employees spend more time than their colleagues trying to improve their work performance through learning and deliberate development. We call these employees “purpose workers,” people who are satisfied and secure in their jobs, inspired […].
Omniconvert
MAY 29, 2019
We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. Brad doesn’t refer to himself as an expert or guru, but trains marketers and lets the results speak for themselves. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.… The post Brad Geddes: Machine Learning Will Not Replace Your Job!
Webbula
MAY 28, 2019
Start your summer email campaigns with a nice cold refreshing email hygiene! Summer is almost here! Email marketers pull out your sunglasses, shorts, swimsuits, and coolers. Don’t forget the most. The post Summer is Around the Corner appeared first on Webbula.
TradeGecko
MAY 31, 2019
Stock replenishment is one of the most important considerations when it comes to inventory management, as it helps ensure the right stock is on the shelves at the right time, while keeping inventory holding costs low and customers happy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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