UpSellIt

JULY 24, 2020

Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple , a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together to create a new case study. .

Shipping Costs 143

Shipping Costs Shipping Conversion Optimization Presentation 143

Optimizely

JULY 23, 2020

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read. But for Marketers, especially for those working with emails, it’s a new hurdle. With its inverted color scheme, dark mode is another variable for which Marketers have to account in email design.

Recommendation 195

Recommendation Presentation Marketing Consumer 195

BigCommerce

JULY 22, 2020

Let’s be honest.

Marketing 421

Marketing Supplies B2B eCommerce 421

Forrester eCommerce

JULY 22, 2020

We have just published our tech market forecast for the three largest European economies: France, Germany, and the UK (see “Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession“). Due to the coronavirus and resulting recessions, tech spending in Germany, France, and the UK will decline by 5% to 7% in […].

Marketing 388

Marketing Customer 388

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

Operations

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. If you're considering Klaviyo and want to learn more, you're in the right place! Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Kissmetrics

JULY 21, 2020

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363

eCommerce SEO Social Media Mobile 363

Forrester eCommerce

JULY 20, 2020

Application development and delivery (AD&D) leaders focusing on velocity and cadence are finding there’s more to software delivery than going fast. These leaders are realizing that shifting their focus from outputs to outcomes can provide greater insight than velocity alone. Using value stream management (VSM) tools, AD&D leaders gain better insight into their organization’s processes […].

Management 355

Management Information Technology 355

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

JULY 21, 2020

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

Payment Services 286

Payment Services Mobile Payments Mobile Customer 286

BigCommerce

JULY 24, 2020

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene.

Department Stores 404

Department Stores eCommerce eCommerce Marketing Marketing 404

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Forrester eCommerce

JULY 24, 2020

Adopting containers has become increasingly popular — consider that, as of 2019, 33% of global developers indicated that their development organizations currently use containers, and another 25% said they want to do so over the next 12 months. These numbers are not surprising when we consider the value containers offer, such as scalability, agility, and […].

Information 340

Information Technology 340

Optimizely

JULY 22, 2020

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.

Omnichannel 195

Omnichannel Marketing Customer Data eCommerce 195

Retail TouchPoints

JULY 24, 2020

With its $305 million “stalking horse” bid, SPARC Group LLC (SPARC) has raised the possibility that Brooks Brothers will be able to emerge from bankruptcy with at least 125 of its brick-and-mortar stores remaining in operation. The retailer currently operates approximately 250 stores in North America and an equal number outside the U.S. and Canada, but already has decided to close about 50 of its North American locations.

Banking 226

Banking Operations Management Retail 226

lateshipment

JULY 24, 2020

The COVID-19 pandemic has had an enormous impact on the retail landscape. It has led retailers to accelerate their efforts towards digitizing their businesses and improving their eCommerce channels. Undoubtedly, one of the main spurs behind this push has been consumers’ widespread adoption of online shopping that has led to a massive spike in eCommerce sales and home deliveries.

Shipping Costs 200

Shipping Costs Shipping eCommerce Presentation 200

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

JULY 21, 2020

Over the last three months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […].

Retail 319

Retail 319

Ecommerce Platforms

JULY 23, 2020

Unsure about Wix pricing? You’re in the right place. Wix is one of the better known site builders on the market today. Offering one of the best ways for business owners to launch their presence online, Wix has captured the attention of companies around the world. Currently, Wix is the driving force behind millions of websites, and you don’t even need a bunch of tech skills to use it.

Payment Services 190

Payment Services Payments Subscription Social Media 190

Retail TouchPoints

JULY 21, 2020

Walmart Canada is planning a $3.5 billion (Canadian) investment over the next five years that will impact every aspect of its business. The equivalent in U.S. dollars is $2.58 billion. At the store level, the funds will go toward: Renovations to nearly one-third of its locations; Expansion of curbside pickup ; Piloting “micro fulfillment centers” within supercenters to speed up fulfillment of pickup and delivery orders ; and Deploying digitization, robotics and Internet of Things (IoT) technolog

Supplies 223

Supplies Beauty and Health Payment Services Fulfillment 223

My Wife Quit Her Job

JULY 22, 2020

Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads. He has advertised on Facebook, Instagram, Snapchat, YouTube and TikTok and today, we are going to talk about the best way to scale an ecommerce brand with paid advertising.

eCommerce 156

eCommerce Books Consumer Marketing 156

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JULY 19, 2020

What is the first thing you do to solve a jigsaw puzzle? You separate the similar pieces. This could be by color, border edges, and even piece size. B2B marketers can learn a thing or two from all the folks filling the empty hours at home working on puzzles. (It seems puzzle makers are having […].

B2B 300

B2B Customer Marketing 300

SellBrite

JULY 22, 2020

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.

Home Furnishings 159

Home Furnishings Merchant Services Arts Supplies 159

Retail TouchPoints

JULY 23, 2020

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the pandemic. Perhaps more important, it will help businesses and brands of all sizes showcase their products and close sales without shoppers ever having to leave Facebook or Instagram. The potential is enormous. Facebook Shops is offering businesses the chance to tap into a community of 2.6 billion people, engage them with relevant content and lead them quickl

eCommerce 218

eCommerce Social Media Channel Download 218

MakeWebBetter

JULY 22, 2020

Loyalty Programs aren’t any new concepts for the people in business and similarly, you must also be aware of its benefits. Your competitors have already implemented a loyalty program. Hence, how you plan to launch your loyalty reward points program to deal with customers’ interest is the point of consideration. 58.7% of internet users believe […]. The post 13 Smart Ways to Implement Loyalty Reward Points for eCommerce Customers appeared first on MakeWebBetter.

eCommerce 143

eCommerce Customer Customer Loyalty Gifts 143

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JULY 20, 2020

During COVID-19, self-triage emerged as a critical component for healthcare organizations (HCOs) as members and patients struggled to navigate a complex ecosystem and determine the best setting for care based on their symptoms. In this collection, we provide a set of research reports that highlight the importance of self-triage during the pandemic and beyond to help HCOs get the most value from these investments.

Customer Experience 284

Customer Experience Customer 284

Omnisend

JULY 21, 2020

Reading Time: 6 minutes. Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers. With what we know about the value returning customers have, it’s important to recognize when they’re about to churn and how we can win them back.

Customer Retention 143

Customer Retention Customer Demo Channel 143

Retail TouchPoints

JULY 21, 2020

The coronavirus pandemic has done little to slow Aldi ’s growth: the low-price supermarket chain has opened its 2,000 U.S. store, and it plans to open 70 more brick-and-mortar locations in 2020. Four of those new stores will be in the greater Phoenix area, representing a new market for Aldi , as well as its first locations in Arizona. In 2021, Aldi plans to open stores in its 38th state, Louisiana, and will break ground on a new regional headquarters and distribution center located in Loxley, Al

Retail 217

Retail Marketing Customer Fulfillment 217

ecomdash

JULY 23, 2020

Want better sales? Fix your return policy. Here's how to create an ecommerce returns process that drives sales. The post Ecommerce Return Policies 101 appeared first on Ecomdash.

eCommerce 135

eCommerce Operations 135

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JULY 20, 2020

The Canadian tech market will fall in 2020. The only question is how much. Forrester’s latest forecast for Canadian business and government of tech goods, software, and services shows the best case is a 7% drop in 2020 (Scenario A). However, a bleaker projection of an 11% fall is becoming more likely as the US […].

Marketing 275

Marketing Information Technology Customer 275

TalkingRetail

JULY 21, 2020

ACS has launched a new poster for retailers to help communicate the new rules on face coverings that come into force later this week. From Friday 24 July wearing a face covering will be compulsory in shops in England. The rules do not extend to workers in stores, although the government strongly recommends that colleagues.

Retail 132

Retail Recommendation 132

Retail TouchPoints

JULY 22, 2020

Jide Zeitlin, who was named CEO of Tapestry in September 2019 , has stepped down amid allegations of an improper sexual relationship that took place 13 years ago. Zeitlin, who is married, is one of only four black chief executives in the Fortune 500. He had been a Tapestry board member since 2006 and served as Board Chairman since 2014. Tapestry, parent company of luxury brands Stuart Weitzman, Coach and Kate Spade , has named CFO Joanne Crevoiserat as Interim CEO.

Omnichannel 204

Omnichannel Apparel Reference Retail 204

RetailDive

JULY 23, 2020

The retailer went big in the new millennium, even as clothing sales growth shrank. Its Chapter 11 filing Thursday isn't just about the pandemic.

Clothing 143

Clothing Retail 143

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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