Fastr

MARCH 7, 2024

Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlighted. But there were a handful of common threads between speakers – key themes that attendees couldn’t ignore at the event and shouldn’t ignore as they lead their brands through 2024.

Presentation 147

Presentation Events Retail 147

Fastr

FEBRUARY 22, 2024

Originally published as a guest post on CMS Critic on February 21, 2024. AI investments are riddled with pain and often end in broken dreams. For e-Commerce companies, the true promise of AI lies beyond tools and in sophisticated, flexible environments – where they can break the bottleneck and empower their teams with speed and agility.

eCommerce 130

eCommerce 130

Fastr

FEBRUARY 1, 2024

In the past, “Digital Transformation” ruled the day for ecommerce businesses—it was the be all and end all for our industry and many others. But the digital transformation mindset no longer achieves what organizations need it to. In its place, ecommerce enterprises must adopt an attitude of experimentation and optimization.

eCommerce 147

eCommerce Customer Other 147

Fastr

JANUARY 26, 2024

The recent CMS Kickoff 2024, hosted by Boye & Co , brought together industry leaders, innovators, and disruptors in the content management space. As a leading Digital Experience Composition provider, Fastr was present to showcase our commitment to pushing the boundaries of digital experiences.

Management 162

Management Presentation 162

Fastr

JANUARY 18, 2024

As we've begun the new year, the lessons of the past, shaped by the tumultuous events of 2023 and the preceding years, have left an indelible mark on the ecommerce landscape. It's now clear that predicting the future in this ever-evolving realm is a formidable challenge.

eCommerce 147

eCommerce Events 147

Fastr

DECEMBER 22, 2023

From product categories to gift-finder quizzes, price ranges to digital catalogs, ecommerce gift guides are intended to simplify the holiday shopping process for those looking to purchase special somethings for everyone on their list. They're certainly common, but they're most definitely not all made equal.

Gifts 147

Gifts eCommerce Definition 147

Fastr

DECEMBER 14, 2023

Are your digital experiences looking a little stale? Time to sprinkle some spice onto your static designs to demand attention, enhance your shopping experiences, and flex your brand's personality. Watch the full replay of our latest Design Lab for unique insights into animations and how to effectively apply them to your designs.

147

147

Fastr

DECEMBER 8, 2023

The holiday season is a magical time for ecommerce businesses, marked by surges in online traffic and a flurry of festive purchases. As ecommerce leaders, navigating through this hectic period requires strategic planning, and one critical aspect often debated is the idea of running experiments on your ecommerce store during the holiday season. We recently polled our customers to gauge their sentiments on this matter, and the responses were as diverse as the array of holiday decorations adorning

Arts 147

Arts eCommerce Customer 147

Fastr

NOVEMBER 30, 2023

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Webinar 147

Webinar Retail 147

Fastr

NOVEMBER 20, 2023

You’ve probably heard the age-old saying: “A picture is worth a thousand words”. But did you know this? Visual information makes up 90% of the data sent to your brain ( MIT ) and we process visuals 60,000 times faster than we do text ( University of Minnesota ).

Information 147

Information 147

Fastr

NOVEMBER 10, 2023

AI tools are making a big splash across industries, and ecommerce is no exception. With promises of enhanced efficiency and delegation, streamlined workflows for page and image generation, and a whole host of other potential innovations on the horizon, many are already anointing artificial intelligence as a bona fide game changer for those within the sector.

Games 147

Games eCommerce Other 147

Fastr

OCTOBER 10, 2023

I am thrilled to announce a game-changing transformation in our company that is set to revolutionize the world of ecommerce. Today, we proudly introduce FastrAI, a powerful adaptive AI that will reshape the way brands create and optimize their online shopping experiences.

eCommerce 130

eCommerce Games 130

Fastr

AUGUST 7, 2023

In this short video tutorial , you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

eCommerce 130

eCommerce 130

Fastr

AUGUST 10, 2023

What does digital experience mean to you? When you’re browsing an online catalog or comparing brands, what leaps out to you most? Is it the speed with which pages load? Is it a search functionality that lets you find the product or the information you’re l ooking for with ease? Is it personalized recommendations or offers even once you’ve left a website?

Recommendation 130

Recommendation Information 130

Fastr

AUGUST 15, 2023

In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.

130

130

Fastr

AUGUST 18, 2023

The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.

Customer 130

Customer Channel eCommerce Retail 130

Fastr

AUGUST 29, 2023

In this short video tutorial , you'll see how FASTR Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

130

130

Fastr

SEPTEMBER 8, 2023

In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.

Webinar 130

Webinar eCommerce 130

Fastr

SEPTEMBER 13, 2023

In this short video tutorial , you'll get a behind-the-scenes look at how FASTR Frontend enables ecommerce brands to create sales-driving quizzes for their sites.

eCommerce 130

eCommerce 130

Fastr

SEPTEMBER 18, 2023

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow teams to create, essentially, anything they can imagine, simply by entering a prompt. With that power at their fingertips, those who truly understand how to harness AI strategically—not as a curiosity or a top-down replacement—can find new ways t

eCommerce 130

eCommerce Customer 130

Fastr

SEPTEMBER 21, 2023

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 130

SEO eCommerce Technology Customer 130

Fastr

SEPTEMBER 25, 2023

It's all too easy to get caught up in our to-do lists – be it at work, at home, or often both – and miss the opportunities to pause, be present, connect with our communities, and also to give back. So, as much as we love the work we do in the wild world of ecommerce, the Fastr team enthusiastically closed their computers to spend an afternoon with Cradles to Crayons.

Presentation 130

Presentation eCommerce 130

Fastr

SEPTEMBER 25, 2023

It's all too easy to get caught up in our to-do lists – be it at work, at home, or often both – and miss the opportunities to pause, be present, connect with our communities, and also to give back. So, as much as we love the work we do in the wild world of ecommerce, the Fastr team enthusiastically closed their computers to spend an afternoon with Cradles to Crayons.

Presentation 147

Presentation eCommerce 147

Fastr

SEPTEMBER 21, 2023

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 147

SEO eCommerce Technology Customer 147

Fastr

SEPTEMBER 18, 2023

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow teams to create, essentially, anything they can imagine, simply by entering a prompt. With that power at their fingertips, those who truly understand how to harness AI strategically—not as a curiosity or a top-down replacement—can find new ways t

eCommerce 147

eCommerce Customer 147

Fastr

SEPTEMBER 13, 2023

In this short video tutorial , you'll get a behind-the-scenes look at how FASTR Frontend enables ecommerce brands to create sales-driving quizzes for their sites.

eCommerce 147

eCommerce 147

Fastr

SEPTEMBER 8, 2023

In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.

Webinar 147

Webinar eCommerce 147

Fastr

AUGUST 29, 2023

In this short video tutorial , you'll see how FASTR Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

147

147

Fastr

AUGUST 18, 2023

The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.

Customer 130

Customer Channel eCommerce Retail 130

Fastr

AUGUST 15, 2023

In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.

130

130

Fastr

AUGUST 10, 2023

What does digital experience mean to you? When you’re browsing an online catalog or comparing brands, what leaps out to you most? Is it the speed with which pages load? Is it a search functionality that lets you find the product or the information you’re l ooking for with ease? Is it personalized recommendations or offers even once you’ve left a website?

Recommendation 130

Recommendation Information 130

Fastr

AUGUST 7, 2023

In this short video tutorial, you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

eCommerce 130

eCommerce 130

Fastr

JULY 20, 2023

The psychology behind quizzes is based on years (since before the internet was a thing and people took quizzes in magazines) of data. According to Psychology Today , people use quizzes to learn something about themselves, to indulge in a little 'me time,' and to feel like they belong. While taking a quiz, consumers are thinking about themselves or something that they are looking for.

Magazine 130

Magazine Marketing Consumer 130

Fastr

JULY 27, 2023

The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that help you along the way and unforeseen circumstances that could prevent you from reaching it. In the ecommerce space, that goal is for customers to make a purchase.

eCommerce 130

eCommerce Customer 130

Fastr

JULY 13, 2023

T he role of artificial intelligence (AI) in ecommerce is rapidly evolving. The last year seems to have seen as much advancement in AI as prior decades combined. With its ability to enhance customer experiences, streamline operations, and drive business growth, AI has b een a game-changer for online retailers. However, the acceptance and utilization of AI vary across different generations, and brands exhibit diverse reactions to its implementation.

eCommerce 130

eCommerce Games Online Retail Customer Experience 130

Fastr

JULY 6, 2023

For online and hybrid retailers, there is perhaps no more valuable resource than a customer journey map. Sometimes simply referred to as your funnel, the map is your crystal ball—a dynamic repository that helps both predict and influence a buyer as they move to the purchase stage and beyond.

Customer 130

Customer Reference eCommerce Retail 130

Fastr

JUNE 29, 2023

Yesterday Zmags ’ CTO Ryan Breen discussed the topic of content experimentation with Rachel Sutherland, Ecommerce Operations Manager for Toys “ R ” Us. With ever-increasing revenue targets, economic pressures influencing ecommerce buying behavior, and constantly changing trends – companies have no choice but to create and compare digital experiences regularly in an effort to optimize conversion rates.

Webinar 130

Webinar Toys Operations eCommerce 130