Groove

DECEMBER 18, 2023

What is A BigCommerce Private App? BigCommerce private apps are pieces of software that are custom-developed and hosted on the cloud. This software is then only accessible to approved users with login credentials. These applications are typically purpose-built for a single use case, three of which we explain with examples below. These specialty apps are created around the principle of a controlled and secure digital environment.

BigCommerce 195

BigCommerce Customer Toys Shipping Costs 195

Groove

MARCH 25, 2024

Best Shopify Apps for Your Shopify Store: Dive into our eBook for top marketing, customer service, shipping, and fraud solutions in 2024.

Shopify 195

Shopify Shipping Marketing Customer 195

Groove

FEBRUARY 20, 2024

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 195

Shopify eCommerce B2B Live Chat 195

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences. They also have some key differences that will help you decide which one is right for your eCommerce store.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business.

Social Media 370

Social Media Customer Data Shopify Magento 370

Groove

MARCH 5, 2024

Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Groove

MARCH 1, 2024

Comparing Klaviyo vs Mailchimp? This guide shares everything you might need to know. From form and function to price and support - we share it all.

Marketing 370

Marketing eCommerce 370

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck. Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Groove

FEBRUARY 22, 2024

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

Shopify 312

Shopify eCommerce eCommerce Platforms Customer 312

Groove

FEBRUARY 18, 2024

Filling your Shopify store with exceptional products your target audience can’t resist is really only part of what it takes to make it a fantastic success. After all, even the best products don’t sell themselves. You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. 1.

Shopify 386

Shopify Marketing Social Media SEO 386

Groove

FEBRUARY 17, 2024

If you’re like most people who shop online, you’ve probably abandoned your share of carts over the years. The reasons why can range from simple distraction to sudden second thoughts at the last minute. However, that doesn’t change the fact that you were interested in those products enough to consider them in the first place. Where there’s interest, there’s also an opportunity to rescue a sale, and this is just as much the case for your Shopify customers as it is for anyone else.

Shopify 352

Shopify Gifts Mobile Shopping Carts 352

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. However, setting up this integration in a way that will maximize its capabilities is often a complicated process. To help you get started, we'll cover everything you need to know about the Shopify HubSpot integration, including the benefits that this integration offers, a step-by-step integration guide, and how Groove Commerce can help you de

Shopify 379

Shopify Live Chat Customer Data Information 379

Groove

FEBRUARY 15, 2024

Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.

SEO 397

SEO Shopify Blog Marketing 397

Groove

FEBRUARY 14, 2024

Shopify is a leader in eCommerce, with over $74 billion of market cap as of the 2nd quarter of 2023. As a Shopify merchant, you’re always on the lookout to continuously test and find winning strategies to gain a larger share of the pie. Other than a winning product, your marketing efforts need to be streamlined so that you can turn on the pipeline and watch the customers roll in.

Shopify 394

Shopify Management Merchant Services Events 394

Groove

FEBRUARY 13, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ali von Paris of Route One Apparel Ethan Giffin talks with Ali von Paris of Route 1 Apparel about transforming a viral college project into a thriving Maryland pride brand. Launching with a single t-shirt tribute to a closed bar, Route 1 Apparel has grown into a diverse product line embodying state pride, from university gear to Maryland flag designs and innovative items like the Old Bay Travel Tin.

Apparel 370

Apparel eCommerce Travel Shopify 370

Groove

DECEMBER 18, 2023

What is A BigCommerce Private Web App? BigCommerce private web apps are pieces of software that are custom-developed and hosted on the cloud. This software is then only accessible to approved users with login credentials. These applications are typically purpose-built for a single use case, three of which we explain with examples below. These specialty apps are created around the principle of a controlled and secure digital environment.

BigCommerce 195

BigCommerce eCommerce Toys Shipping Costs 195

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? Are you in the eCommerce industry? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only.

Events 195

Events Social Media Workshop Download 195

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. With the exponential growth of online video consumption, businesses, marketers, and creatives are continually seeking innovative ways to harness the power of this medium and make their mark in the digital landscape.

Merchant Services 195

Merchant Services Social Media eCommerce Presentation 195

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. However, with the rapid advancement of artificial intelligence (AI), a new era of possibilities has unfolded, offering innovative tools that redefine the boundaries of effective copywriting. LLet'sembark on an exploration of AI-powered copywriting tools, unveiling their extraordinary capabilities and how they are reshaping the landscape of persuasive com

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. Enter the era of artificial intelligence (AI) - a groundbreaking wave of technology that is revolutionizing the way email campaigns are strategized, executed, and optimized.

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. However, with the rapid advancement of artificial intelligence (AI), a new era of possibilities has unfolded, offering innovative tools that redefine the boundaries of effective copywriting. LLet'sembark on an exploration of AI-powered copywriting tools, unveiling their extraordinary capabilities and how they are reshaping the landscape of persuasive com

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. With the exponential growth of online video consumption, businesses, marketers, and creatives are continually seeking innovative ways to harness the power of this medium and make their mark in the digital landscape.

Merchant Services 195

Merchant Services eCommerce Social Media Presentation 195

Groove

SEPTEMBER 18, 2023

T he rapidly evolving world of AI in eCommerce means that artificial intelligence tools have become indispensable for businesses seeking to optimize their operations, enhance customer experiences, and drive growth. Let's explore a range of AI-powered tools that can be used by eCommerce merchants today. From product photography and social media to video content, copywriting, email marketing, search engine optimization, and customer support, these tools offer innovative solutions to streamline pro

Merchant Services 195

Merchant Services eCommerce Jewelry Social Media 195

Groove

SEPTEMBER 5, 2023

Online stores need to catch our attention and be memorable in order to stand out. One big way they do this is through visual branding. So, what is it and why is it important? What's Visual Branding? In an eCommerce context, visual branding is a brand's unique style or online look. It includes assets like the company logo, the colors they use, the type of pictures they show, and even the fonts they choose.

eCommerce 195

eCommerce Social Media Arts Consumer Electronics 195

Groove

SEPTEMBER 5, 2023

In today's fast-paced world, automation plays a vital role in various industries, including eCommerce. However, the concept of automating tasks is not new. Throughout history, humans have constantly sought ways to simplify repetitive and menial tasks, leading to significant advancements. This introductory chapter sets the stage by delving into the history of human automation, starting with the utilization of water as a source of power and the subsequent industrial revolution.

Presentation 195

Presentation eCommerce Merchant Services Technology 195

Groove

AUGUST 30, 2023

Starting with the Basics: What is a CDP? To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. While the term can encompass quite a lot, it's crucial to recognize that it holds various meanings across different industries and professionals. Klaviyo defines a CDP as: "A system that collects, unifies, and stores data from multiple sources at scale and makes it available for manipulation and distribution to systems of insight (such as CRM and analytics sys

Customer Data 363

Customer Data Customer Multi-channel Management 363

Groove

AUGUST 1, 2023

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

BigCommerce 195

BigCommerce Shopify 195

Groove

JULY 31, 2023

Improving productivity is a constant goal for businesses of all sizes. However, the saying, “Time Is Money” means that companies (individual employees) will need to do more, in a shorter amount of time, to increase productivity. No matter how driven and talented your coworkers may be, they don’t have a second brain or a third arm. Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Groove

JULY 5, 2023

Explore AI's role in eCommerce, from its history to practical tools for today. Harness AI for a competitive edge in your online business.

eCommerce 195

eCommerce SEO 195

Groove

JUNE 28, 2023

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Our previous blog contains more detailed information about GA4 that you may find helpful as a companion to this article. Why The Switch From Universal Analytics (UA) to Google Analytics 4 (GA4) We've all had it happen in the past.

BigCommerce 195

BigCommerce Merchant Services Payment Services Events 195

Groove

MAY 15, 2023

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factors that impact eCommerce merchants, including eCommerce platforms, and explore the challenges associated with different approaches.

eCommerce 195

eCommerce Magento Merchant Services WooCommerce 195

Groove

MAY 1, 2023

Download this downloadable.PDF eBook to learn why BigCommerce is the leading platform for B2B eCommerce retailers in 2023.

BigCommerce 195

BigCommerce B2B eCommerce Download 195

Groove

MARCH 3, 2022

What Is Data-Driven Decision Making? Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195