Does Rich Media on Product Pages Help Boost Revenue?
Kissmetrics
DECEMBER 12, 2022
Rich media – including videos, gifs, audio recordings, and infographics – is a popular tool used to convert users on landing pages and in digital advertisements. Does it have the same impact on conversion rates and revenue on product pages? That’s the million-dollar question for many e-commerce website owners and marketers looking to increase the conversion rate of their own product pages.
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