Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses.

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Store Growers

JULY 12, 2023

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage your advertising budget and optimize your return on investment (ROI). And since the cost of Google Ads depends on various factors, I’ll delve into the most important ones, so you can make the most of your budget.

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Store Growers

JUNE 24, 2023

Last Updated on July 3, 2023 Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modify, and adjust their ecommerce shops across Google’s various services, such as Google Shopping, Ads, My Business, etc. It’s one of the most diverse and essential platforms for merchants looking to expand their business and turn clicks into actual sales.

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Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. And if you’re still hesitating, these stats might change your mind: YouTube has over two billion users worldwide and generated over 6,6 billion dollars in the first half of 2022 only from ads.

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Store Growers

JUNE 28, 2023

Last Updated on June 28, 2023 Slowly but surely, artificial intelligence (AI) has risen to become one of the most creative technology assets in the past decade. If you’ve used an AI tool, you already know what all the hype is about. If you’re a fan of Google’s innovative technology, you know that artificial intelligence has been vital in shaping its features and assets since 1998, when it was only a brand-new platform and not the gigantic business that it is today.

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Store Growers

JUNE 29, 2023

Last Updated on July 3, 2023 Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. It goes underused a lot because it’s not that easy to make changes to your product feed. The second more important reason is that most advertisers don’t know what to change. A Google Shopping feed can consist of 60+ different product attributes.

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Store Growers

JULY 2, 2023

Last Updated on July 3, 2023 Did you know that approximately 2.3 million Google searches are performed each minute? And when searching for anything on Google, you surely notice ads everywhere. Online ads are the most successful marketing strategy today since they can be cost-effective and can reach many people worldwide. So, if you’re not into the Google ads game, you’re missing out on many potential site visitors.

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Store Growers

JULY 5, 2023

Last Updated on July 5, 2023 As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads promo codes. And if you’re wondering how to make the most out of these valuable tools, I’ll give you all the insights you need. Understanding how they work is pretty straightforward. However, before considering their usage, it’s essential to learn about their functionality and advantages.

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Store Growers

JULY 7, 2023

Last Updated on July 7, 2023 For the past 25 years, Google’s been making our lives much easier by consistently delivering user-friendly platforms and innovative technology. And as all true Google fans know, they’re always one step ahead of everyone in the AI game. Less than two months ago, Google introduced its latest Search Labs innovation in generative AI – Search Generative Experience , commonly known as SGE.

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. In this piece, we delve deep into Dynamic Remarketing: how it works, why it’s better than standard remarketing, and how to set it up.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets. In a nutshell, it’s a goal-oriented campaign that helps merchants who advertise across Google’s platforms gain access to Google Ads by using one campaign only.

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Store Growers

JUNE 7, 2023

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type.

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Store Growers

JUNE 9, 2023

Last Updated on June 9, 2023 Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want to increase your click-through rates and conversions, improving your product feed is a must-have to stay competitive in the digital marketplace. This is why I’m here for you. I’ll walk you through the 8 to-dos that will improve your product feed.

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Store Growers

JUNE 7, 2023

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type.

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Merchant Services Food and Beverages Supplies Multichannel 91

Store Growers

JUNE 5, 2023

Last Updated on June 5, 2023 Have you ever wondered what’s the first thing that catches online shoppers’ attention when they enter an ecommerce website? Without a doubt, it’s the user interface design of the landing page. In a way, your landing page is the online equivalent of a shop’s window display. If the design is user-friendly, visually-appealing, and optimized for conversion, you’ll certainly attract more potential customers, wouldn’t you agree?

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Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. Nobody has that much time, am I right? Of course, you can set up automatic rules through your account, but sometimes, they don’t keep things intact, and you still have to manage your ads manually.

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Store Growers

MAY 31, 2023

Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll undoubtedly benefit from learning more about the [expiration_date] attribute. Google Merchant Center ’s expiration date attribute is essential for ecommerce businesses that want to stop displaying their products after their date expires.

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Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? If not, you’ve come to the right place! In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. This feature lets merchants use automatic exchange rates for their target audiences in various locations on a global level and lets them expand their businesses wherever they please.

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Store Growers

MAY 26, 2023

Last Updated on May 26, 2023 Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. In this piece, we cover “availability” product attribute basics: what it is, which are supported values for availability, and their accepted format.

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Store Growers

MAY 24, 2023

Last Updated on May 24, 2023 Shipping charges are one of the most common reasons why customers abandon their shopping carts, so it’s essential that you provide accurate shipping information about your products. With the shipping attributes, Google Merchant Center covers the insurance costs and specific costs of different shipping carriers, which can be a bit higher than expected, especially if a customer makes a cross-border order.

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Store Growers

MAY 22, 2023

Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about others’ first-hand experiences with the product we’re interested in can greatly influence our decision as we’re given an idea of the product’s performance, quality, and whether it meets our specific needs.

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Store Growers

MAY 19, 2023

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences. The structured snippets feature appears in a header format beneath the text in the advertisement.

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Store Growers

MAY 17, 2023

Last Updated on May 17, 2023 Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white background) for everyone using Google Shopping, so no wonder advertisers look for ways to stand out from their competitors. If you want to achieve this and take one step forward, the additional image link attribute might give your product feed the edge you need.

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Store Growers

MAY 15, 2023

Last Updated on May 15, 2023 You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ads platform every 18 months or so. Sometimes, these updates affect its naming conventions, and you suddenly need to learn new terms. Other times, the changes are more profound and serve to streamline existing processes or introduce completely new features.

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Store Growers

MAY 12, 2023

Last Updated on May 12, 2023 Today we’re diving into the world of medical apparel and taking a closer look at FIGS, a company that’s been making waves in the industry. With their stylish and functional scrubs and dedication to sustainability, FIGS has quickly become a go-to brand for healthcare professionals. But how did they get there? Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc.

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Store Growers

MAY 7, 2023

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with Google Ads. Connecting these two accounts is essential for creating successful Shopping campaigns and using the data saved in Google Merchant Center. Luckily, doing that is pretty easy and won’t take longer than a few minutes.

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Store Growers

MAY 4, 2023

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. In this piece, we discuss the ways to find a GTIN online, the options available and the costs associated with obtaining a GTIN, and the benefits from getting one.

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Store Growers

MAY 2, 2023

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads. However, there are also a number of pitfalls that can stop you from arranging a killer promotion, and issues with the promotion id attribute is one of them. We’ve dedicated an in depth article on Merchant Promotions specifically, so in this piece, we’ll focus on how to use the promotion_id attribute.

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Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips.

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Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category. In this piece, we’ll discuss the product_type attribute: what it is, how merchants use it, its formatting rules, and some tips on configuring product_type values in your feed.

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Store Growers

APRIL 26, 2023

Last Updated on April 26, 2023 When feed inventories have a lot of variants of the same product, advertisers need a way to present all available options to customers while keeping the ad format clean and easy to navigate. Google introduced the item_group_id as a solution. In this piece, we’ll discuss the item group ID attribute and explain what it is, how it works in Google Shopping, what are its formatting requirements, and ways to solve feed issues with this attribute.

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Store Growers

APRIL 24, 2023

Last Updated on April 24, 2023 Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially means they’re not using all the beneficial options to target potential customers. Two of the most important attributes that can quickly improve your overall marketing strategy are the included and excluded destination attributes.

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Store Growers

APRIL 20, 2023

If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no further! The Custom Labels Attributes in Google Shopping will help you do just that. Custom labels are optional Google attributes that let you filter products in your feed that meet certain criteria of your choosing, which you can use for bidding or reporting on groups of products.

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Customer Merchant Services Definition Article 91

Store Growers

APRIL 18, 2023

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. The sale_price_attribute might be the advantage you are looking for. In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed?

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Shipping Costs Merchant Services eCommerce Platforms Shipping 91

Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. It will arm you with all kinds of data, and once you start using it, you’ll be hooked forever! This tool is a real game-changer when it comes to outperforming your competitors’ campaigns, so let’s define it, and cover how to access it, the easie

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Store Growers

APRIL 13, 2023

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. Even if you go for Remarketing audiences, where data on your website visitors is used to create a list of users, your input into audience creation isn’t limited, but the outcome is.

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