The 3 Big GenAI Impacts in B2C Commerce Solutions
Forrester eCommerce
MARCH 6, 2024
Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.
Forrester eCommerce
MARCH 6, 2024
Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.
Forrester eCommerce
FEBRUARY 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.
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Retail TouchPoints
MARCH 20, 2024
Conversational commerce. What is Conversational Commerce? Conversational commerce combines genuine human interaction with artificial intelligence (AI) to create a two-way line of communication between brands and consumers. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning.
Forrester eCommerce
NOVEMBER 2, 2023
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
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How easy is it to get started with composable commerce? With lower barriers to entry than ever before, ambitious brands of almost all sizes are transforming their businesses with composable commerce and building the path to a flexible, scalable future. You might be surprised to hear: pretty darn easy.
Retail TouchPoints
MARCH 19, 2024
Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. TikTok has made several announcements over the past several months to establish itself as a commerce destination.
Forrester eCommerce
MARCH 21, 2024
Read insights from Principal Analyst Emily Pfeiffer and Senior Research Associate Delilah Gonzalez on how quality data powers commerce search experiences.
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Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Learn how to build a composable commerce solution that will help you turn complexity into opportunity. Watch the session now!
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Considering a move to composable commerce? Learn about the foundations of composable commerce and how to make a composable stack work for your brand. Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs.
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Composable commerce allows a company to build a system that works for its specific needs. In this episode, you’ll hear from an expert in the composable commerce realm, Jason Cottrell, Founder and CEO of Orium. This concept is spreading to a wide range of domains, with retail arguably the most beneficial.
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More and more businesses are opting for a composable commerce architecture— and with good reason. What does a digital transformation actually look like?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer.
Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester
Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. Join us for a deep dive into Forrester’s Predictions report to get more information on next year’s digital commerce landscape.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.
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