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European Consumers Challenge Popular Stereotypes About Greenness

Forrester eCommerce

(coauthored by Forrester Senior Research Associate Victoria Manes) In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment.

Consumer 397
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Let’s Chat About ChatGPT And CX

Forrester eCommerce

But scratch the surface of the click bait headlines about AI and CX and you’ll find that writers have conflated CX with customer service or marketing. It’s hard to avoid the hype that ChatGPT and similar generative AI tools will change everything — including customer experience (CX).

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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

No, I’m not talking about the revival of the 90’s poorest fashion choices. Right now, most retailers lack information about the number of potential customers passing by their stores on any given day. Retailers are stuck between wanting to know more about their business and being overwhelmed by data. Passer-by traffic.

Retail 312
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Should You Care About Developer Productivity?

Forrester eCommerce

A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe.

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Product Discovery: Enabling Search Outside the Box

A truly standout search and discovery experience starts with accurate product and inventory data, but it requires more than just hard-coded information about the products themselves. Learn from leading Search-as-a-Service provider Algolia and integration experts at Orium about how you can build an unparalleled product discovery approach.

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TikTok Users Are Split About TikTok Notes

Forrester eCommerce

Yesterday, TikTok officially launched TikTok Notes for “limited testing” in Australia and Canada. This new photo-centric app encourages users to share their moments through photo posts. /2 2 We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts.

Document 235
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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester eCommerce

Kahneman’s research has shaped much of how today’s experts think about […] Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled.

Consumer 217
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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How Ambitious Brands Are Leveraging Composable Commerce

This playbook will teach you about the best-of-breed tech at the foundation of a curated commerce suite and give you the information you need to deliver premium digital experiences in less time.

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The Foundations of Composable Commerce at Scale

Learn about the foundations of composable commerce and how to make a composable stack work for your brand. Considering a move to composable commerce? This easy-to-follow e-book can be leveraged at any stage of your composable journey, from planning to implementation to optimization.

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The Time-Saving Power of Intent Data for Sales

Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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3 Mistakes Organizations Make While Developing ABM Programs

Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe. Wasteful technology and service spending.

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Cold Calling Tips and Tricks

In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. In recent years, cold calling has become synonymous with rejection and failure.

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The Power of Conversation Intelligence

Generally curious about the CI space? Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start?