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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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Fluid Commerce Unveils Wolvende: A New Online Hub for Premium Office Products and Desk Accessories

365 Retail

Ecommerce agency Fluid Commerce (Fluid) has announced the launch of its own, fully-operational ecommerce website, Wolvende, which sells premium office products and desk accessories. Wolvende was set up by Fluid’s Managing Director Adam Hindle and Ecommerce Director Carl Walker.

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How Much Do Bing Ads Cost?

Kissmetrics

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259
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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. As a result of lower demand, they also chose to trim their PPC budget. To take advantage of the opportunity, they’ve chosen to scale up their PPC budgets.

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How to Market Without Cookies

Kissmetrics

Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Key performance indicators (KPIs) measure progress towards achieving ad campaign goals, so the success of your PPC marketing campaign often depends on what you’re actually measuring. This will help customers connect with your brand better. Reconsider KPIs.

Marketing 264
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How to Use Vanity URLs for Paid Ads

Kissmetrics

Here’s an ad on Facebook from Couch Console, a new couch accessory. How to Create a Vanity URL for PPC Ads on Search Engines. If you are struggling to drive clicks and make sales, make sure you aren’t making these PPC mistakes before using custom URLs. Did they help improve your PPC ROI? Conclusion.

SEO 256
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Kurt Geiger launches on Secret Sales

365 Retail

Secret Sales , the premium non-full-price marketplace for fashion, sportswear and beauty brands, today announced its partnership with Kurt Geiger Limited , the luxury British footwear and accessories brand. This includes alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.