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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

You could run a complete RFM analysis, but that takes time and some know-how. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase. Get My Demo.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Foot Traffic and Web Analysis – If you’re not doing numbers, you may be missing your shot at success.

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4 of the Best Examples of Customer Analytics Software

Omnisend

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134
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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: A lot of consumers are venturing to brand sites via paid channels now.

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The Difference Between Collecting Data and Acting On It

Kissmetrics

While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. Before the Information Age, data collection was a slow and arduous process. In this regard, email becomes a more personalized communication channel. Customer Retention.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Omnichannel Loyalty Programs With the growing popularity of online shopping and the increasing use of mobile devices, customers now expect a seamless and consistent experience across multiple channels, including online, offline, and mobile.