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Where Do Brands And Retailers Stand In The New Era Of Commerce?

RTP blog

With technologies like mobile payments, chatbots and apps, retailers and brands alike are able to reach consumers directly, whether it’s through point-of-sale systems or transactional programs on social media, like Instagram’s ‘Shop Now’ button. They also want to know everything they can about the story behind the brand.

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June 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Myriad categories saw significant growth, with apparel topping other industries at 667% year-over-year growth. Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. of Gen X will keep using touchless payment post-pandemic. sales growth.

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December 2020 COVID-19 + Ecommerce Update

ROI Revolution

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments , up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. Apparel & accessories saw the sharpest decline at 16.4%

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The Dilemma of Tech Advancements in Retail

Wiser

Take mobile payments, for example. Necessity homeware purchases must be treated differently than apparel, for example. While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail.

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4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

more retail stores will close, with apparel, electronics and home furnishings being hit especially hard. Then, when the customer enters the store, the mobile app will help find the proper aisle and shelf for those exact items. Mobile Payments.

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Future of Ecommerce: How Mid-Size Retailers May Change by 2022

Blue Acorn

Women’s’ apparel retailer Bebe announced in April it is to close all of its stores and shift to an online only model to stave off bankruptcy. Just look at smartphones: They have been around for 10 years, and are just now adding native mobile-payment features. There have been no shortage of brick and mortar casualties in 2017.

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Do You Know How to Sell to Millennials? These 4 Tactics Will Help You Succeed

Prisync

When it comes to mobile shopping, you want to make the experience as easy as possible. This means using larger images, big buttons, and easy-seamless mobile loading. You can also experiment with mobile payment options whereby customers can pay using their phones directly through Apple Pay.