Groove

MARCH 24, 2022

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics.

eCommerce 195

eCommerce Events Merchant Services Recommendation 195

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Kissmetrics

OCTOBER 8, 2020

It’s easy to forget that Google isn’t the only search engine. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches. But you should also look beyond Google when it comes to driving traffic to your site. What is Bing Analytics? We all know about Google Analytics.

SEO 273

SEO Mobile Search Marketing Article 273

Groove

MAY 19, 2023

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Kissmetrics

JULY 27, 2021

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. In this post, we’ll cover precisely what Google Currents is, what you can do with it and whether you should use it within your organization. What Is Google Currents? How Does Google Currents Work?

Social Media 266

Social Media Information Magazine Document 266

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Merchants must first upload their products to Google Merchant Center. Earn Better Qualified Leads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

DECEMBER 29, 2021

With the number of listeners (and their money) on the table, it’s not surprising that Google has entered the chat. The search engine giant recently unveiled its Google Podcasts Manager platform. What Is Google Podcasts Manager? Google Podcasts Manager is a free tool for monitoring your podcasts on Google.

Management 249

Management Download Information Other 249

Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google.

Events 363

Events Download eCommerce Payments 363

Groove

JUNE 17, 2021

That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works. Google Ads Conversion Tracking: Monetize Campaigns.

Improvements 170

Improvements Download Mobile Blog 170

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Go to the top.

Payment Services 211

Payment Services Small Business Retail Recommendation Customer 211

Kissmetrics

JULY 30, 2021

Google’s own URL shortening tool, Goo.gl, launched back in 2009. At first, it only worked with Google applications, meaning you could only shorten URLs for the Google toolbar. However, Google made the tool available to the public in 2010, which made it simpler for all website owners to access and use. How Did Goo.gl

Social Media 280

Social Media Mobile Marketing Management 280

Retail TouchPoints

JULY 28, 2023

Fanatics has launched its new livestream commerce business, Fanatics Live , which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to run the new division. When fans download the app, they signal their interests and can then discover new content based on their preferences.

Hobbies 196

Hobbies Magazine Live Chat Download 196

Kissmetrics

JANUARY 12, 2021

On the hunt for a Google+ (also called Google Plus and G+) alternative? Here are the best Google Plus alternatives and how you can use them to grow your business online. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down?

Social Media 254

Social Media eCommerce SEO Information 254

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? But what if there was another way to get traffic from Google? And no, I’m not talking about Google News… there is actually an easier way. Google Discover. It’s called Google Discover. Google Discover is everywhere, you just don’t know it.

SEO 346

SEO Mobile Channel Other 346

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

JANUARY 18, 2022

The creme-de-la-creme on the market (see below) offer robust analytics to help you figure out what’s working and what you need to send to the trash bin. Swipe Page’s landing page templates give your site visitors an app-like experience. Once your site is live, Wix has a robust analytics tool to optimize your performance.

Payment Services 262

Payment Services Mobile Marketing Blog 262

Kissmetrics

DECEMBER 18, 2020

What made the Wanelo app so popular? Finding Apps Similar to Wanelo. Because of that, they rely on apps to help them get things done more efficiently. That’s why apps like Wanelo became very popular; their ease of use and accessibility made it simple for users to purchase products on the go or from the comfort of their homes.

Merchant Services 363

Merchant Services eCommerce Social Media Customer Loyalty 363

Ecommerce Platforms

JUNE 15, 2023

The best POS apps for Shopify are valuable tools for omnichannel retailers. The top Shopify POS apps allow you to synchronize your ecommerce store with the point of sale tools you use in the physical world, such as cash registers and checkout systems. What are the Best POS Apps for Shopify?

POS 104

POS Shopify Payment Services Payments 104

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Your goal is to bid on advertising inventory to get your promotional content featured on Facebook, Google, or in a 30-second pre-roll video on YouTube. With modern analytical tools, we can easily monitor results and gather information about our customer base.

PPC 277

PPC Information Marketing Social Media 277

Ecommerce Platforms

APRIL 13, 2022

During this Triple Whale review, we’re going to be looking at a leading analytics solution, designed to change the way companies interact with metrics and data. The home page of Triple Whale is essentially an all-in-one dashboard for all the information you would otherwise have to flip between multiple apps and tools to find.

Payment Services 104

Payment Services Shipping Costs Shopify Payments 104

Ecommerce Platforms

DECEMBER 12, 2022

The best Shopify subscription apps help busy entrepreneurs to rapidly process repeat payments from a range of customers. If you sell software, online courses, or anything else which requires consistent weekly, monthly, or annual payments from clients, these apps will keep your cash flow on track. Let’s dive in. Recharge Subscriptions.

Subscription 118

Subscription Shopify Merchant Services Shipping Costs 118

Ecommerce Platforms

OCTOBER 1, 2022

More specifically, we're putting under the microscope their: Features and usability Themes and design options Pricing Apps and integrations Customer support Search engine optimization (SEO) Dropshipping capabilities. Choose a blog template, track content analytics, and set custom permissions for your contributors. Wix Features.

Shipping Costs 197

Shipping Costs Live Chat Merchant Services SEO 197

ROI Revolution

JUNE 29, 2023

Realtime Reports Realtime reports let you monitor current performance by showing information about the users on your website and/or app within the last 30 minutes (i.e. Engagement Engagement reports highlight the engagement users have with your website or app after they arrive. Sources Google Analytics Help, Customize reports.

Customer 78

Customer Information Other Events 78

Groove

DECEMBER 23, 2020

Apps vs Mobile-Optimized Experiences. There are two specific mobile sales channels: mobile-optimized websites and apps. Use Google Analytics to evaluate what devices and browser generate the most traffic from your site. Apps vs Mobile Websites. Mobile Apps. Also, app success does not end with downloads.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

BigCommerce

NOVEMBER 2, 2017

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Why segmenting your Google Shopping traffic can lead to significant uplift. The value of buyer personas and why you should break your analytics efforts down into multiple segments of visitors. test, iterate, test again].

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Ecommerce Platforms

JUNE 16, 2023

If you've worked with Shopify in the past, you've asked the question, “ Which Shopify apps are the best? “ After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. In fact, there's no comparison, Shopify apps are far easier to install and use than other platforms.

Shopify 211

Shopify Shipping Costs Merchant Services Shipping 211

Retail TouchPoints

JUNE 12, 2023

For example, chatbots offered by top cloud vendors like Google, Microsoft or Amazon can provide customer support or talk with clients. These chatbots can be rapidly embedded into a business’ website or mobile app and are usually built into cloud plan packages. They can be used to automate customer service tasks.

Retail 269

Retail Technology Games Recommendation 269

Ecommerce Platforms

MAY 5, 2023

The solution integrates with all of the top distribution tools, including Apple Podcasts, Pocket Casts, Overcast, Spotify, and Google Podcasts. Because your analytics come built in for every podcast, it’s easy to track which strategies are paying off. This means choosing a hosting platform with integrated analytics to guide you.

Download 104

Download Multi-channel Operations Events 104

Kissmetrics

NOVEMBER 26, 2020

From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. This could be a social media platform you want to pay particular attention to; it could be Google; it could even be a custom app. If you don’t already have Google Analytics tracking in place, now’s the time to set it up.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

MARCH 7, 2021

Drag-and-drop builders, customer analytics, a built-in payment processing system, 24/7 support, and ready-made templates are only the tip of the iceberg when you really look into everything Shopify has to offer. Higher price for in-depth analytics : With Shopify’s beginner plan you get access to a limited scope of store analytics.

Shopify 295

Shopify Payment Services Payments Merchant Services 295

Store Growers

JUNE 2, 2021

If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. So in this article, I’ll show you how to set up Google Ads conversion tracking in. Google Analytics vs Google Ads Conversion Tracking. Use the Google Ads conversion tracking code. Google Analytics.

WooCommerce 103

WooCommerce Shopify Article Events 103

Kissmetrics

MARCH 12, 2021

Considering building an app? The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. How to Build Out Your App Idea. How does your app stand apart?

Payments 321

Payments eCommerce Payment Services Subscription 321

Ecommerce Platforms

APRIL 3, 2023

What’s more, if you don’t find the exact tools you need to optimize your content and images within the Shopify platform, the app marketplace offered by the company ensures you can always seek out solutions from third-party vendors. Most of the time, these issues can be fixed with add-ons or help from a developer.

Shopify 104

Shopify SEO Social Media Mobile 104

Ecommerce Platforms

APRIL 3, 2023

What’s more, if you don’t find the exact tools you need to optimize your content and images within the Shopify platform, the app marketplace offered by the company ensures you can always seek out solutions from third-party vendors. Most of the time, these issues can be fixed with add-ons or help from a developer.

Shopify 104

Shopify SEO Social Media Mobile 104

Retail TouchPoints

MAY 8, 2023

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. It’s the preferred app for targeting 16-to-24 year-olds (even beating TikTok).

Marketing 311

Marketing Technology Social Media Recommendation 311

Ecommerce Platforms

FEBRUARY 9, 2023

The platform offers tools to sync and sell products with sites like Google and Walmart, and you’re able to list or link products on social sites such as Facebook, Instagram, and TikTok. In this section, we’ll dive into some of the best features you receive after installing YouTube Shopping (through the Google app in Shopify).

Shopify 104

Shopify Merchant Services Payments Shipping Costs 104

ROI Revolution

OCTOBER 6, 2023

Google Analytics 4 (GA4) comes with a feature called reporting identity. Google Signals: Uses data from logged-in Google users to identify users across different devices. If a user is logged into Google on a mobile phone and laptop, their visits to a website can be tracked across devices. What is thresholding?

Events 78

Events Books Mobile Presentation 78