After 25 Years, a Rebrand is Just the Beginning for Edible
Retail TouchPoints
APRIL 22, 2024
Her relatively brief time as President — she took on the role in January 2023 — has been eventful, with the rollout of a new marketing approach , multiple product expansions and a rebrand in which the company dropped the word “Arrangements” from its name, as well as a new store concept in the works. Why did you feel the risk was worth it?
Let's personalize your content