Remove articles digital-ecommerce-marketing-trends
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail. Read the article. They’re for people who see the world the way they do.”

Retail 226
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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. billion in digital spending in 2022 alone. This article will cover the six building blocks required for any retailer, regardless of their size, to set up a strong foundation for an RMN. First-party customer data. Value proposition.

Retail 261
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3 Reasons Why E-Retailers Need to Address Digital Accessibility Now

Retail TouchPoints

The COVID-19 pandemic triggered a surge in ecommerce growth across the U.S. Ecommerce sales increased by almost 20% in just the first three months of 2020 according to McKinsey, escalating ecommerce trends by the equivalent of 10 years. Addressing digital accessibility is more important now than ever.

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4 ecommerce marketing takeaways [infographic]

GetElastic

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important?

Blog 158
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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution? Convenience. Social usage is not equal across platforms.