Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. New Customers. New Values. New Habits.

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Food and Beverages Multichannel Consumer Channel 223

Kissmetrics

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Examples of MarTech.

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Kissmetrics

AUGUST 30, 2021

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers.

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Consumer PayPal Social Media Article 351

Retail TouchPoints

APRIL 22, 2024

Her relatively brief time as President — she took on the role in January 2023 — has been eventful, with the rollout of a new marketing approach , multiple product expansions and a rebrand in which the company dropped the word “Arrangements” from its name, as well as a new store concept in the works. And that’s exactly what happened.

Food and Beverages 223

Food and Beverages Gifts eCommerce Fulfillment 223

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Disney was cited as a shining early example of the experience economy in action.

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Technology B2C Consumer Social Media 290

Kissmetrics

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. Direct Channels. What Are Distribution Channels?

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Channel Magazine Consumer Operations 263

Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. The hiccup comes with marketing. The problem for consumers comes when the office doesn’t have a style they like or when all options are too pricey for them. In many ways, this seems like an obvious choice. Warby Parker.

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Subscription eCommerce Marketing Reference eCommerce 252

Retail TouchPoints

SEPTEMBER 26, 2023

Editor’s Note: This article has been updated since it was published earlier today. The agency has had its eye on Amazon for several years, most recently filing suit in June 2023 over Amazon membership practices that made it difficult for consumers to cancel Prime memberships.

Small Business Retail 253

Small Business Retail B2C Electronics Fulfillment 253

Kissmetrics

NOVEMBER 9, 2020

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know.

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Marketing Article eCommerce Other 357

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

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Merchant Services Payment Services Customer Experience Outdoor 196

Retail TouchPoints

MARCH 11, 2021

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. The sportswear company’s new “Own the Game” 5-year growth strategy was unveiled at its Investor and Media Day March 10. More than €1 billion ( $1.2

eCommerce 196

eCommerce Sporting Goods Games Operations 196

FastSpring

FEBRUARY 15, 2024

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates.

Merchant Services 118

Merchant Services Games Payments Payment Services 118

Retail TouchPoints

MARCH 27, 2024

With so many shifts in the market, the pressure is on to upskill your workforce. However, there is a balance between getting employees up to speed quickly and effectively while also fostering open communication and confidence. Where Traditional Learning Falls Down To create a safe space to learn, you must examine current training methodology.

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Retail eCommerce Games Workshop 241

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer. What Does Going Direct to Consumer Mean?

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Kissmetrics

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. With an editorial calendar, you can see articles that need writing at a glance. According to Bill Gates, “Content is King.”

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Article Social Media Management Marketing 326

Kissmetrics

SEPTEMBER 21, 2021

Article sponsored by PayPal. BNPL allows consumers to split large purchases into several monthly payments, interest-free. percent of US consumers choosing the option as of July 2020. In fact, 44 percent of consumers say the use of BNPL is somewhat or very important to determining how much they spend.

Merchant Services 279

Merchant Services PayPal Payments Payment Services 279

Kissmetrics

JULY 28, 2020

When I first started out in marketing, I thought traffic was everything. And those visitors produce roughly 10 billion dollars of market cap. Because marketing is tough, so why would you start off by going after the wrong people? I wanted to be as big as companies like HubSpot. They generate 29.61 million people.

Article 361

Article Fashion Information Definition 361

Groove

AUGUST 22, 2022

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

FastSpring

DECEMBER 20, 2023

states and Google were revealed on Monday, December 18, which include a large fund for consumer and state payouts as well as Play Store changes to increase options and flexibility for consumers and app developers. consumers who made Play Store in-app purchases from Aug. consumers who made Play Store in-app purchases from Aug.

Games 102

Games Download Article Consumer 102

Retail TouchPoints

MARCH 30, 2022

An eMarketer article recently stated, “To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.” Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. The primary solution?

Payment Services 308

Payment Services Social Media eCommerce Presentation 308

Retail TouchPoints

MARCH 29, 2023

This article offers a quick review of common brand policing challenges that brand owners face on online platforms. Additionally, consumers may be dissatisfied with a product based on a product description that is inaccurate, incomplete, misleading or untrue.

Shipping Costs 217

Shipping Costs Retail Presentation Consumer 217

Groove

DECEMBER 29, 2020

Effective blogging will aid in your eCommerce marketing strategy and help your business grow. Before you start pulling out your hair, brainstorm potential eCommerce blog ideas with your executives, sales teams, marketing department and anyone else who interacts with customers. The catch is of course, what topics do you blog about?

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Blog eCommerce Marketing Demo 322

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 309

Marketing Social Media Books Article 309

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. How to Create a B2B Content Marketing Strategy.

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B2B B2C Multi-channel Marketing 314

Kissmetrics

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective?

Marketing 363

Marketing B2B Article Travel 363

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

BigCommerce

JULY 27, 2018

That’s the concept behind affiliate marketing. Affiliate marketing is a popular tactic to drive sales and generate significant revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. What Is Affiliate Marketing? There is a 10.1%

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Kissmetrics

OCTOBER 19, 2021

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone. According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. It provides targeted reach.

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eCommerce Social Media Shipping Costs Shipping 295

Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. grocery market. It’s no secret that Amazon is the ecommerce titan. According to a 2020 survey, over half of U.S. adults say they begin their online shopping search on Amazon. Now 60% of U.S.

Merchant Services 235

Merchant Services Shipping Costs Payment Services Fulfillment 235

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Blog White Paper SEO Marketing 158

Retail TouchPoints

FEBRUARY 26, 2021

The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. The brand’s digital sales grew 82% YoY , which helped to offset the lack of in-store sales. Nike shares jumped 13.1%

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Multi-channel Social Media Sporting Goods Channel 211

Kissmetrics

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. That’s what a post from the Think With Google platform , a source for market trend insights, shows. 73% of adults in the U.S That is, not just sell products and services. Explainer Videos.

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Webinar Travel Games Article 317

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst.

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PPC Customer Retention Social Media Recommendation 195

Kissmetrics

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Namely, take a look at the top three reasons consumers use ad blockers: Ads made to convert can come off as annoying, disruptive, or even a security concern, instead of as helpful or engaging. What is Mobile Engagement?

Mobile 363

Mobile Social Media Article Payment Services 363

ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. D2C grew 45.5%

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? In short, the product is everything that is made available to the consumer. Just like the one below.

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