Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. The way consumers connect with brands and products has changed too.

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Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

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Kissmetrics

JUNE 8, 2021

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. Direct Channels. What Are Distribution Channels?

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Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Disney was cited as a shining early example of the experience economy in action.

Technology 305

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Retail TouchPoints

AUGUST 16, 2023

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. It also determines the direction you aim to take in the industry. It’s all about making sure your brand reflects that direction you’re heading in. Note that this is just the most basic type of rebranding.

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Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. The problem for consumers comes when the office doesn’t have a style they like or when all options are too pricey for them. In many ways, this seems like an obvious choice. The hiccup comes with marketing. Dollar Shave Club.

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Subscription eCommerce Marketing Reference eCommerce 252

Retail TouchPoints

APRIL 22, 2024

VP of Ecommerce was my first role that was more front-end, consumer-facing, and when I jumped into that role in 2019, we were in a pretty severe decline in the ecommerce channel. Retail TouchPoints: How do the company’s origins relate to you and your family? Somia Farid Silber: In our family fruit is dessert and food is part of the culture.

Food and Beverages 256

Food and Beverages Gifts eCommerce Fulfillment 256

Retail TouchPoints

SEPTEMBER 26, 2023

Editor’s Note: This article has been updated since it was published earlier today. The agency has had its eye on Amazon for several years, most recently filing suit in June 2023 over Amazon membership practices that made it difficult for consumers to cancel Prime memberships.

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Retail TouchPoints

MARCH 27, 2024

With so many shifts in the market, the pressure is on to upskill your workforce. However, there is a balance between getting employees up to speed quickly and effectively while also fostering open communication and confidence. Where Traditional Learning Falls Down To create a safe space to learn, you must examine current training methodology.

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Retail eCommerce Games Workshop 262

Kissmetrics

NOVEMBER 9, 2020

As you can see below, both direct video results (such as a hosted YouTube video) and embedded video results (videos embedded on a webpage) commanded more attention than a regular search listing, especially if they were near the top of the results. The Power of Directional Cues’ Eye Tracking. That’s no good.

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Kissmetrics

AUGUST 30, 2021

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Take a Stance on Social Issues.

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Consumer PayPal Social Media Article 351

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. This term is very inclusive, covering everything from email templates to data analytics. Examples of MarTech.

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Retail TouchPoints

MARCH 8, 2023

Editor’s note: This is the second article in our series on AI in Retail. Read the initial article, on consumer attitudes toward AI, here. But you could take that same process, feed a directive into an AI tool and get these outputs in minutes. A record store concept, developed using AI. AI helps streamline that. “If

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FastSpring

FEBRUARY 15, 2024

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates.

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Retail TouchPoints

MARCH 11, 2021

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. That growth will be driven by a focus on increasing consumer touch points in markets it refers to as “Key Cities.”

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Retail TouchPoints

MARCH 30, 2022

An eMarketer article recently stated, “To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.” Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. The primary solution?

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Kissmetrics

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. With an editorial calendar, you can see articles that need writing at a glance. From there, you can delegate the articles to your writing team, ready for them to get to work. 4 Reasons to Use an Editorial Calendar.

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FastSpring

DECEMBER 20, 2023

states and Google were revealed on Monday, December 18, which include a large fund for consumer and state payouts as well as Play Store changes to increase options and flexibility for consumers and app developers. consumers who made Play Store in-app purchases from Aug. consumers who made Play Store in-app purchases from Aug.

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Games Download Article Consumer 102

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer. What Does Going Direct to Consumer Mean?

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Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. It’s no secret that Amazon is the ecommerce titan. According to a 2020 survey, over half of U.S. adults say they begin their online shopping search on Amazon. Now 60% of U.S.

Merchant Services 261

Merchant Services Shipping Costs Payment Services Fulfillment 261

Kissmetrics

SEPTEMBER 21, 2021

Article sponsored by PayPal. BNPL allows consumers to split large purchases into several monthly payments, interest-free. percent of US consumers choosing the option as of July 2020. In fact, 44 percent of consumers say the use of BNPL is somewhat or very important to determining how much they spend.

Merchant Services 279

Merchant Services PayPal Payments Payment Services 279

Groove

AUGUST 22, 2022

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Why Sell Food Online? Brand Awareness. Large Quantities & Catering.

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Shipping Costs Shipping Food and Beverages Merchant Services 195

Retail TouchPoints

MARCH 29, 2023

This article offers a quick review of common brand policing challenges that brand owners face on online platforms. Additionally, consumers may be dissatisfied with a product based on a product description that is inaccurate, incomplete, misleading or untrue.

Shipping Costs 252

Shipping Costs Retail Presentation Consumer 252

Kissmetrics

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Guides’ additional content can increase your business’s visibility and make it easier for consumers to get the information they need. Elite Squad. Creating Lists.

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Retail TouchPoints

FEBRUARY 26, 2021

The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. The brand’s digital sales grew 82% YoY , which helped to offset the lack of in-store sales. Nike shares jumped 13.1%

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Kissmetrics

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Namely, take a look at the top three reasons consumers use ad blockers: Ads made to convert can come off as annoying, disruptive, or even a security concern, instead of as helpful or engaging. What is Mobile Engagement?

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Mobile Social Media Article Payment Services 363

Retail TouchPoints

OCTOBER 12, 2022

Inflation, the war in Ukraine and other global concerns have put a damper on many shoppers’ sustainability demands —leaving just 18% of the population identifying as Eco Actives, consumers for whom reducing their waste remains a firm habit, according to Kantar’s Who Cares, Who Does 2022 study. Waste Reductions Need to Become Visible.

Shipping Costs 262

Shipping Costs Supplies Article Consumer 262

Kissmetrics

JULY 28, 2020

So before we dive into things, let me first break down what you are about to learn in this article: What is a Target Audience? A target audience is a share of consumers that companies or businesses direct their marketing actions to drive awareness of their products or services. I wanted to be as big as companies like HubSpot.

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Article Fashion Information Definition 361

Kissmetrics

JUNE 4, 2019

Especially without building more backlinks because we all know that’s time-consuming and hard. We also repeated this search 60 days after the article was published to see if there were any major differences. If I write a blog post on any topic, what do you think happens? Just look at the image above. (If

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Kissmetrics

OCTOBER 19, 2021

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone. According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. It provides targeted reach.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Groove

DECEMBER 29, 2020

To help you get moving in the right direction, we're sharing 5 eCommerce blog ideas that will help to increase engagement, improve your content marketing strategy and drive traffic to your eCommerce site in 2021. Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Share Your Experiences.

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Retail TouchPoints

MARCH 1, 2022

While the growth of online commerce and social media has made it easy for direct-to-consumer (DTC) businesses to start up and ship items to customers, moving such a business to the next level can be a lot tougher. Rise of the ‘Inclusive Consumer’ There are strong indications that many consumers are ready for these changes.

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Beauty and Health Retail EDI Department Stores 257

Retail TouchPoints

AUGUST 11, 2020

Consumers are getting harder and harder to impress. This article highlights a few of my favorite moments in online shopping as a source of inspiration, and a challenge for all of us in the e-Commerce space to keep pushing the envelope on how we engage customers. The key is to never settle for the status quo.

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eCommerce Shipping Costs eCommerce Technology Customer Experience 279

ESW

SEPTEMBER 1, 2023

American consumers spent an astounding $1.29 Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year?

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Consumer Electronics Electronics Consumer Live Chat 146

lateshipment

AUGUST 1, 2022

Supply chain disruptions have affected businesses and consumers across the board, causing growing dissatisfaction among buyers and leaving sellers to find alternative vendors, products and solutions. In what we call the effortless economy, consumers have high expectations for convenience.

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Customer Experience Payment Services Customer Shipping Costs 147

Kissmetrics

JUNE 1, 2021

Another reason YouTube viewing has spiked is that consumers stopped limiting themselves to TV and started consuming videos in other ways; primarily via YouTube, though there are other popular video streaming platforms. Audiovisual content that helps anticipate the possible questions of consumers might even shorten the buying cycle.

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BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

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Consumer eCommerce Multi-channel B2C 174