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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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How to Increase E-commerce Conversion Rates Through Video Marketing

lateshipment

It’s time to include quality video content in your e-commerce website and marketing process. Here are ways you can use videos in your existing practices and maximize conversions as a result. Such tools can be the best option for small businesses without an organized marketing team, as it saves both time and effort.

eCommerce 130
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Casual Observations on Social e-Commerce

GetElastic

The existence of influencers on these apps further drives that purchase when I’m ready to live my best life in that handmade sterling silver earring and bracelet set, frolicking on the beach, with not a care in the world. The app opened the commerce floodgates recently, an endeavor 18 months in the making. Bring on the baking cats.

eCommerce 146
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15 Shopify Website Examples To Inspire eCommerce Site Design in 2024

Groove

At Groove, we work with several eCommerce platforms, and Shopify is one of the most versatile and easy-to-use options to start selling. This means there are plenty of Shopify website examples you can browse to get ideas and learn best practices. Below, we dive into some of our favorite eCommerce websites.

Shopify 195
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How To Make Your E-Commerce Web Site Voice Search Ready

RTP blog

In the e-Commerce space, it’s natural to wonder how this surge in voice-activated searches translates to online transactions. This data paints a clear picture of the opportunity voice search presents for e-Commerce businesses — there’s market share available for those willing to do the work. as opposed to transactional ?

eCommerce 150
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How to Design Ecommerce Search Filters That Convert

Retail TouchPoints

According to one study, ecommerce shoppers find what they’re looking for only 64% of the time on their first attempt. Adding filters to an ecommerce site seems obvious, but it’s tricker than you might think. Adding filters to an ecommerce site seems obvious, but it’s tricker than you might think. Three Filter Trends.

eCommerce 274
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Creating a Better eCommerce Customer Experience

Groove

The eCommerce industry does not usually get a lot of press unless it’s around the holidays, specifically Cyber Monday. However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. However, these are not eCommerce specific problems. The "Coupons Game".