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How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

Kissmetrics

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO.

eCommerce 323
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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign.

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An E-Commerce Business’ Guide To Shipping Policy

lateshipment

You are confident of making a sale but somehow the customer who has passed through stages of funnels doesn’t become your customer. If you’re a retailer who has just opened an online store, this article stands to provide you with everything you need to create a fine shipping policy that works out well for your business.

eCommerce 130
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A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

Kissmetrics

This means preparing your e-commerce site for this busy period is essential to success. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now. Here’s your 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping.

eCommerce 259
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Marketing 354
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How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

Kissmetrics

As CEO of Amazon.com, if not the world’s first, than certainly the largest, and the most successful e-commerce business (which by now is involved in industries far beyond retail), Bezos convincingly puts forward the case for adopting a test culture in any e-commerce environment. Plan to Fail (and Learn From it).

eCommerce 209
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Read the article.

Retail 228