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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

Kissmetrics

This means preparing your e-commerce site for this busy period is essential to success. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now. Here’s your 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping.

eCommerce 259
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Casual Observations on Social e-Commerce

GetElastic

The existence of influencers on these apps further drives that purchase when I’m ready to live my best life in that handmade sterling silver earring and bracelet set, frolicking on the beach, with not a care in the world. The app opened the commerce floodgates recently, an endeavor 18 months in the making. Bring on the baking cats.

eCommerce 146
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How E-Commerce Retailers Are Winning With Agility

RTP blog

These upstarts leverage micro-influencers to push their styles and connect with young people who are less and less interested in brand names. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion. But simply selling online is not the silver bullet.

eCommerce 150
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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Collaborate with Influencers: Working with influencers exposes your brand to their followers. Crucially, different platforms attract varying demographics.

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E-Commerce & Electronics Consumers: How and Where They Shop

ChannelAdvisor

The e-commerce market for electronics has seen steady growth in the last few years and is projected to keep growing as overall electronics sales grow, and an increasing proportion of these sales happen online. In addition, electronics consumers are a unique audience in e-commerce, and there is still much to be learned.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Read the article.

Retail 259