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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share. It’s time to say goodbye to cookies.

Marketing 331
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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’ll also explain how to minimize costs and stretch budgets for things you can (or have to) pay for. I have an SEO Analyzer tool on my website because I understand how important this is. That’s a lot of people!

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How Google Local Guides Improve Visibility

Kissmetrics

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. What Are Google Guides?

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Creating a Better eCommerce Customer Experience

Groove

However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience.

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What Is the YouTube Measurement Program (YTMP)?

Kissmetrics

Every now and then Google and YouTube provide us with a little insight into what they’re thinking. In this article, we’ll cover what YTMP is and see if it’s worth a deeper look. It provides trusted and approved independent companies recommended by YouTube. What Is the YouTube Measurement Program (YTMP)?

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How to Make Money on Instagram With & Without Followers

Kissmetrics

In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts. Become an Instagram coach. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. Make money from your content. Advertise your brand.

Payments 363
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Review Marketing Strategies That Build Customer Trust and Loyalty

Omnisend

With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family.

Customer 148