A Beginner’s Guide to a Cookie-Free Marketing Strategy
Retail TouchPoints
OCTOBER 2, 2023
Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share. It’s time to say goodbye to cookies.
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