Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. The ways customers move across channels at different points of the shopping journey.

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Social Media Multi-channel Consumer Comparison Shopping 299

Kissmetrics

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Use Content Marketing.

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Social Media Marketing eCommerce Supplies 272

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

DECEMBER 18, 2020

Out of all of the major social networks, Instagram has remained one of the most closed. The benefits that services like Hootsuite and Buffer brought to managing other social networks didn’t carry over to Instagram. It’s a social media scheduling tool that works with Instagram, Pinterest, Facebook, and Twitter.

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Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

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Social Media Shopify Magazine PPC 271

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. The result?

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Social Media eCommerce SEO Information 254

Kissmetrics

MAY 4, 2021

In this article, we’ll go over how I became one and how to become an influencer in your own field. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. I also made sure I use the same conversational tone and voice in my content (can you tell?).

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Social Media Blog Channel Events 334

Kissmetrics

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

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Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Selling products or services online requires a special touch. The same strategies local businesses use just aren’t as effective. Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

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eCommerce Merchant Services Customer Payment Services 370

Ecommerce Platforms

NOVEMBER 17, 2022

You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. From building a stronger brand to finding VIP social influencers, there’s a wide range of proven methods for expanding upon your current business and using tactics you haven’t yet explored.

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Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

MAY 11, 2021

However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. In this article, we’ll discuss tips and tricks on how you can merge Facebook accounts, but before that, we’ll go over the benefits of this strategy. Improve Customer Experience.

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Social Media Travel Fashion Management 296

Kissmetrics

OCTOBER 13, 2021

Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well. Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction. Leverage Social Selling. What is social selling?

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B2B Social Media Shipping Costs Marketing 290

Kissmetrics

JULY 1, 2021

4 Reasons to Use an Editorial Calendar. Many bloggers and businesses use editorial or content calendars to streamline content production. Others use an editorial calendar to improve focus, because an organized approach can also limit writer’s block and keep content evergreen. Determine Which Tools to Use.

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Kissmetrics

DECEMBER 8, 2020

If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. Another type is social media engagement.

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Mobile Social Media Article Payment Services 363

Retail TouchPoints

MARCH 26, 2024

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. We need to use our platforms to educate.

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Social Media Books Magazine Retail 279

Kissmetrics

OCTOBER 19, 2021

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone. Consumers who use e-commerce benefit from the convenience and special offers available online. You’ve got customers coming into your store every day. Advertise Your Online Presence.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Groove

APRIL 28, 2022

So, they reached out to our team for help with using Klaviyo email and SMS. Plus, Bronto requires its customers to buy into a contract with piecemeal add-ons, so the Shambhala team evaluated other email service providers. To transition the client from Bronto to Klaviyo, our team leveraged our signature Klaviyo Jumpstart service.

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Merchant Services Books Shopping Carts Social Media 370

Kissmetrics

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Over 41 percent of Americans use an ad blocker of some sort. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

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Marketing Social Media Blog B2C 311

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. I regularly tweet and use my Twitter account to promote my blog posts and other content. Third-party services often sell fake followers.

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Social Media Blog Recommendation Article 290

Retail TouchPoints

MARCH 16, 2023

[Editor’s note: This is the third article in our series on AI in retail. As the trial-and-error of generative AI plays out live, some very real, tangible use cases for retailers are beginning to emerge, particularly when it comes to the content that forms the meat of any digital commerce operation. “My

SEO 321

SEO Retail Merchant Services Social Media 321

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

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Social Media Events PPC Article 342

Kissmetrics

DECEMBER 10, 2020

The problem with that is that you can’t always control what customers say about you online, or even when a damaging business mishap gets out in the open. Different ORMs cater to different services. Your business’s size can also dictate the amount you’ll want to invest in ORM services. Long-Term Crisis Management.

Management 363

Management Social Media eCommerce SEO 363

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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Customer Customer Retention Social Media X-cart 88

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. And regular interactions on social networks are vital to any business success. What if your employees are not social media savvy?

Definition 362

Definition Management Social Media SEO 362

Ecommerce Platforms

SEPTEMBER 26, 2022

With so much on offer, it's no wonder more than half of all online companies use a CMS of some kind. But, these services, while great to use, usually come with a price tag. Even WordPress.org, which is free to download and use, requires users to pay for their own hosting. Don't worry; this only takes a few seconds.

eCommerce Platforms 210

eCommerce Platforms Merchant Services eCommerce Payment Services 210

Kissmetrics

SEPTEMBER 16, 2021

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). Use Long-Tail Keywords. Using keyword research tools like Ubersuggest will help.

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Improvements Social Media SEO Mobile 360

Kissmetrics

JULY 28, 2020

So before we dive into things, let me first break down what you are about to learn in this article: What is a Target Audience? The Difference Between Target Audience and Persona The Importance of Selecting Your Target Audience Correctly How to Define your Target Audience: 6 Questions to Help You Creating Customized Content for Your Audience.

Article 361

Article Fashion Information Definition 361

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Who Uses Influencer Marketing? Part 1: What Is an Influencer?

Social Media 307

Social Media Clothing Recommendation Fashion 307

lateshipment

AUGUST 7, 2020

Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. After all, one of the major strengths of UGC is that it helps to convert your potential customers into actual buyers.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Ecommerce Platforms

FEBRUARY 28, 2023

With the emergence of artificial intelligence and AI copywriting software, developing content for various use cases has become a walk in the park. Toggle accordion AI copywriting software uses artificial intelligence and technologies such as natural language processing (NLP) to automatically generate text content through simple prompts.

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SEO Payment Services Social Media Article 196

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. IndyBest’s centralized shopping section.

Merchant Services 278

Merchant Services Article Fulfillment eCommerce 278

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. Of course, how you use this labeled data is just as important as how it’s done. Data labeling is used in various industries, including healthcare, finance, research, automotive, and technology. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

Omnisend

APRIL 26, 2023

This article highlights the best small business ideas you can use to start your new venture. As a business owner, you get to enjoy many benefits such as doing what you love, having more control over your time, and earning a higher income when you sell your products or services to your target audience.

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Small Business Retail Payment Services Social Media Payments 158

Kissmetrics

DECEMBER 12, 2017

But we live in a world where customers can engage with us in real time. It’s not just about letting your customers feel heard. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Another metric to keep an eye on is social shares.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. It means your brand’s reach is growing, you’re developing a presence, and people are using your products or services.

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Social Media Blog PPC Marketing 214

Kissmetrics

OCTOBER 27, 2020

Did you find this article after doing some research? Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. That is, those who go out of their way to find your product or service when they need it. What is inbound marketing?

Marketing 291

Marketing Social Media Article SEO 291