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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. So, what’s not to love – right?

Retail 328
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How to Attract Customers with Buy Now, Pay Later Options

Kissmetrics

Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. Select a Buy Now, Pay Later Provider You Trust.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

But what works for ecommerce giants like Amazon and Walmart won’t work for Main Street, and with opportunities for small- to medium-sized retailers ripe for the taking, it’s never been more critical to get in-the-know. This is what advertisers are most interested in. billion in digital spending in 2022 alone.

Retail 264
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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

Incidents that happen in the last mile — such as damage, loss, or theft — are a driving force behind what prompts consumers to leave negative reviews and take their business elsewhere. The report also notes that the majority of consumers (69%) are willing to pay for the ability to personalize, control and up-level their shipping experience.

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Removing Friction In The eCommerce Customer Journey

Groove

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Or seeing a significant increase in abandoned carts and want to increase the number of paying customers?

eCommerce 370
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How to Make Money on Instagram With & Without Followers

Kissmetrics

In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts. Start an Instagram shop. Promote affiliate links.

Payments 363
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5 SEO Tips For Bonanza E-Commerce Sellers

Kissmetrics

This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? Sellers pay fees on both the price of the goods sold and the shipping fees associated with that purchase. The sheer variety of products you can sell on Bonanza is impressive.

eCommerce 276