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Brands Must Keep Their Promises With Customer Experience (CX)

Forrester eCommerce

As CX author Matt Watkinson puts it, “The ideal gap between the brand image (what customers are promised) and […]. Globally, 57% of marketing decision makers that Forrester surveyed in 2017 said that aligning their CX with their brand was not a critical or high priority. That is alarming, because the two go hand in hand.

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CNBC: GameStop Replaces CFO for Being ‘Too Hands Off’ as it Prepares Corporate Staff Cuts

Retail TouchPoints

After making more than 600 corporate hires in 2021 and the first half of 2022, we have a stronger understanding of our transformation needs,” said Matt Furlong, CEO of GameStop in the memo. They will be on the corporate side rather than impacting associates and store managers, according to the person familiar with the matter.

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Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology Show Research Reveals

365 Retail

Matt Bradley, Event Director for the Retail Technology Show , commented: “At the same time that 3 rd party channels, such as search and social media, have become more competitive and expensive, brands and retailers are reporting diminishing levels of engagement and ROAS (return on ad spend) from what were once lucrative engagement platforms.

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Walgreens, CVS Plan to Offer Abortion Pill Following FDA Rule Change

Retail TouchPoints

. “We’re reviewing the FDA’s updated Risk Evaluation and Mitigation Strategy (REMS) drug safety program for mifepristone to determine the requirements to fill prescriptions for this medication in our retail pharmacies,” said CVS spokesperson Matt Blanchette in comments shared with Retail TouchPoints.

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Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Retail TouchPoints

“Our summit is designed to bridge that knowledge gap and give C-suite executives the opportunity to learn directly from the leaders who have built some of Gen Z’s favorite brands as well as from Gen Z founders, CEOs and influencers themselves.” Featuring Joanna Coles, author, executive producer and former Chief Content Officer for Hearst Magazines, (..)

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How to Use Google’s Disavow Tool For Better Rankings

Kissmetrics

Good backlinks can raise your Domain Authority (DA) and Page Authority (PA) scores, increase your visibility in search engines, and help you rank better. In this video, Matt Cutts talks about common mistakes that people run into when using the disavow tool. What is Google’s Disavow Tool and When Should You Use It?

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A quarter of shoppers will now only shop with retailers offering loyalty member pricing, according the Retail Technology Show research

365 Retail

Matt Bradley, Event Director at the Retail Technology Show, commented: “Consistently our annual consumer polls show that, in general, shoppers don’t mind giving up their data, if there is a value exchange.