Pop-Ups Allow Luxury Brands to Get Just a Bit Funky
Retail TouchPoints
FEBRUARY 9, 2022
Pop-ups give such brands an opportunity to let their hair down — and they also can help create an immediate climate of exclusivity and social media excitement. Retailers also need to look at social media: has the pop-up generated buzz? But what about when a luxury retailer wants to have a bit of playful fun?
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