Blog
B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there is no one-size-fits-all playbook design because every organization is unique. Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in […]
Blog
Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness. We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue. The cookiepocalypse […]