Kissmetrics

JUNE 23, 2020

E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. Introducing E-Commerce Unlocked. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 419

B2B Marketing Improvements Customer 419

Forrester eCommerce

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 427

B2B Marketing Customer 427

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 206

B2B eCommerce BigCommerce Omnichannel 206

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 242

B2B Shopify Merchant Services eCommerce 242

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 446

B2B Marketing Customer 446

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Retail Technology Review

OCTOBER 19, 2021

B2B suppliers are failing buyers, new research has found, with 52% of e-commerce sites not fully meeting expectations.

eCommerce 142

eCommerce B2B Internet Retail Supplies 142

Forrester eCommerce

MAY 14, 2024

Last week I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending, but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]

B2B 246

B2B Customer Presentation Events 246

Forrester eCommerce

FEBRUARY 27, 2024

Forrester’s B2B event trends survey is back and we invite you to participate! Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations.

B2B 397

B2B Events Information Marketing 397

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

eCommerce 85

eCommerce B2B Shipping Costs Multichannel 85

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 428

B2B Marketing 428

BigCommerce

JUNE 2, 2021

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get…

B2B 545

B2B eCommerce Marketing 545

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364

Forrester eCommerce

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 466

B2B Operations Technology Marketing 466

Forrester eCommerce

APRIL 4, 2024

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 379

B2B Customer Channel Management 379

BigCommerce

JULY 13, 2021

In the past, many B2B businesses have been slow to adopt ecommerce. One eMarker report forecasted that only 9% of…

B2B 435

B2B eCommerce 435

Kissmetrics

NOVEMBER 20, 2020

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. How to Use Free Video Editing Software to Help Your E-Commerce Site.

eCommerce 360

eCommerce Subscription Demo eCommerce Platforms 360

BigCommerce

AUGUST 31, 2020

In 2019, only 13% of all B2B sales were generated digitally. B2B online sales are projected… By 2023, when U.S.

B2B 545

B2B eCommerce 545

Forrester eCommerce

APRIL 30, 2024

B2B organizations must know their buyers, anticipate their needs, and empower them with each interaction—or lose to providers that do.

B2B 246

B2B Customer Marketing 246

BigCommerce

AUGUST 31, 2020

Ecommerce drove 13% of total B2B sales in the U.S. Forrester projected in December that share would reach…

B2B 485

B2B eCommerce 485

Forrester eCommerce

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 275

B2B Marketing Channel Management 275

Forrester eCommerce

JANUARY 24, 2024

Buyers in B2B organizations are in a precarious position. They must make weighty financial decisions for their extended organization and on behalf of their colleagues. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer.

B2B 246

B2B Consumer Management Marketing 246

Forrester eCommerce

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 222

B2B Marketing Technology Operations 222

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 333

B2B Events Marketing Customer Experience 333

Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 410

B2B eCommerce B2C eCommerce Marketing 410

Forrester eCommerce

APRIL 3, 2024

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

B2B 234

B2B Operations Marketing 234

Forrester eCommerce

AUGUST 14, 2018

As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. Journey mapping can be an energizing and eye-opening exercise in customer empathy.

B2B 963

B2B Marketing Customer Customer Experience 963

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 266

B2B Marketing Operations Technology 266

Forrester eCommerce

APRIL 23, 2024

Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.

B2B 222

B2B Operations Customer Marketing 222

Groove

MAY 1, 2023

Download this downloadable.PDF eBook to learn why BigCommerce is the leading platform for B2B eCommerce retailers in 2023.

BigCommerce 195

BigCommerce B2B eCommerce Download 195

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 419

B2B Operations Technology Customer 419

Fabric Blog

NOVEMBER 2, 2021

I am partnering with fabric this Fall season to revisit concepts in my book Billion Dollar B2B E-Commerce and reflect on how organizations approached these concepts during the height of COVID-19 that pushed more business online. This is part one of an eight-part series.

eCommerce 105

eCommerce B2B Books Article 105

Forrester eCommerce

SEPTEMBER 15, 2022

Businesses increasingly operate across borders; the rise of B2B e-commerce and online marketplaces is driving more cross-border transactions.

Payment Services 195

Payment Services Payments B2B eCommerce 195

Fabric Blog

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. trillion B2B (business-to-business) e-commerce industry. B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.

eCommerce 98

eCommerce B2B eCommerce Software B2C 98

Retail Technology Review

JANUARY 2, 3387

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T.,

B2B 70

B2B eCommerce Platforms eCommerce Clothing 70