Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Forrester eCommerce

JULY 20, 2020

The EU-US Privacy Shield Was Just Invalidated: What To Do Now This week, the Court of Justice of the European Union handed down its ruling in the case popularly known as “Schrems II.” Because the ruling invalidated the EU-US Privacy Shield, the mechanism by which American companies could […].

Marketing 264

Marketing B2B Customer Experience Management 264

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 241

Toys B2C Social Media Accessories 241

GetElastic

FEBRUARY 4, 2020

Gonzales recently shared her experience in the ebook, Getting Started with B2B Ecommerce. All companies can have messy data, but B2B companies especially can have a hard time with data management and governance. Many B2B businesses are just moving to digital, some still haven’t made the leap yet. Data is everything.

B2B 186

B2B EDI B2C eCommerce 186

Forrester eCommerce

JUNE 15, 2020

At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […].

Marketing 340

Marketing Technology Customer Experience B2C 340

Forrester eCommerce

APRIL 13, 2020

Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […].

Marketing 340

Marketing Information Customer Experience B2C 340

Ecommerce Platforms

JANUARY 4, 2019

In an age where privacy is key, studies also showed 57 percent of online shoppers are comfortable with providing personal information to a brand, as long as it directly benefits their shopping experience. B2B Ecommerce Is Exploding. B2B companies are leveraging upcoming ecommerce trends, too. trillion by 2020.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Ecommerce Platforms

JULY 12, 2021

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. SouqBox is also designed to grow with B2B businesses too. Privacy policy. Contact email.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Forrester eCommerce

AUGUST 3, 2020

Increasing scrutiny from lawmakers over data privacy concerns and […]. Now, it looks like we were half right.

Marketing 276

Marketing Customer Experience B2C B2B 276

FastSpring

AUGUST 13, 2020

Companies selling software, SaaS, and digital products have had to handle evolving consumer habits, emerging privacy regulations combined with an unprecedented global pandemic and economic uncertainty. Decreased B2B spending. It’s safe to say that this year has anything but typical. It’s a lot! The shift towards online shopping.

eCommerce 96

eCommerce Customer Retention Demo B2B 96

Forrester eCommerce

SEPTEMBER 23, 2019

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls.

Marketing 256

Marketing Management Information Customer Experience 256

Forrester eCommerce

FEBRUARY 18, 2020

As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]. Data deprecation is a much bigger trend that is changing how marketers work.

Marketing 221

Marketing Consumer Information Customer Experience 221

Forrester eCommerce

OCTOBER 15, 2019

The California Attorney General Just Published CCPA Rules, And They’re Clear As Mud Privacy wonks have been awaiting AG Becerra’s draft regulations for CCPA to provide guidance on the law. 11th, our patience was rewarded with 24 pages of rules that often confuse more than clarify.

Marketing 230

Marketing Information B2C B2B 230

RTP blog

DECEMBER 27, 2019

The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Privacy a. Are results granular enough that you can impact your results? b. The next campaign?

Marketing 195

Marketing eCommerce Outdoor B2C 195

Digital Doughnut

JULY 24, 2023

We'll explore topics like data privacy, customer experience, diversity, changing consumer behaviour, sustainability, and artificial intelligence. Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech.

Customer Experience 98

Customer Experience Consumer Customer Marketing 98

ROI Revolution

MAY 16, 2022

Telegram, the messaging app that uses end-to-end encryption to protect user privacy and security, introduced a new advertising tool in November 2021 that enables brands to display sponsored messages in public channels related to the topic of the channel. LinkedIn holds a third of all US B2B digital display ad revenue. Pinterest, Inc.

Social Media 78

Social Media B2B Food and Beverages Download 78

FastSpring

FEBRUARY 8, 2023

Most companies are aware of regulations such as GDPR and other consumer privacy laws. And much more … Related: Manage B2B Orders in One Place with Digital Invoicing Most pricing and billing models can be set up without code but you’ll also have access to our API and webhooks library for unique models. Automatic or manual renewal.

Payments 78

Payments Payment Services Merchant Services Subscription 78

Omnisend

SEPTEMBER 15, 2021

So, any B2B marketers can use Outfunnel to keep CRM and marketing contact lists in sync, and share marketing engagement data with their sales teams automatically. Katheriin Liibert : Being a B2B marketer, I have to recommend The Growth Hub podcast by AdvanceB2B. Katheriin Liibert : Outfunnel connects sales and marketing data.

B2B 78

B2B eCommerce Marketing Recommendation 78

ROI Revolution

JANUARY 12, 2022

Consumer Privacy. 2021 brought a slew of data privacy changes, from Apple’s iOS 14.5 In 2022, it will be crucial for companies to adopt a privacy-first mindset that respects the wishes of their customers. Shoppers won’t be afraid to switch to a competitor if they don’t feel like your brand cares about their privacy.

Shipping Costs 78

Shipping Costs Marketing eCommerce Social Media 78

365 Retail

MAY 7, 2021

Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift. A centralised back-end system can mitigate some of the known risks related to data privacy violation.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

CPC Strategy

APRIL 26, 2024

Privacy is becoming a prominent concern. Due to cookie deprecation and other privacy-first measures, marketers are having a difficult time reaching the right audiences and optimizing their ad spend on all platforms – including CTV. By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

Blog 73

Blog Subscription Games eCommerce 73

ROI Revolution

JANUARY 3, 2020

For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., California Enacts Biggest Privacy Law in U.S. the best marketing campaigns of 2019, and more. Marketing News Highlights.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

GetElastic

SEPTEMBER 8, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce , and progressive web applications (PWAs).

B2B 148

B2B Technology eCommerce Mobile 148

FastSpring

JANUARY 17, 2023

With FastSpring, B2B and B2C software companies can manage: Multiple subscription models, trials, one-time add-ons, discounts, and more. FastSpring is fully compliant with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), among many other regulations. Mobile app. Media and entertainment.

Subscription 86

Subscription Payment Services Payments B2B 86

Digital Doughnut

JUNE 30, 2022

The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences and the virtues of privacy-first solutions that don’t rely on IDs to achieve accuracy at scale. Finding the audiences no one is talking about…yet’.

Marketing 52

Marketing B2B 52

Onilab User Guides

FEBRUARY 15, 2019

He mentioned the following: Added features will include: PWA, GraphQL, Page Builder; Vertex, Amazon Pay, Dotmailer, Klarna will be updated; Better B2B performance (handling up to 3000 addresses on customer accounts); Improved Magento Shipping. Full Venia B2C theme; Payment request API integration; B2B theme; GraphQL.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

Kissmetrics

SEPTEMBER 8, 2020

If you’re focused on B2B sales, you’ll want a B2B specialist. Legal content: These are the list of rules you’ve set with your attorneys ahead of time — your terms of use, privacy policy, return/exchange policies, warranty and guarantee information, and intellectual property details.

SEO 271

SEO Multi-channel Mobile B2B 271

Kibo

JULY 2, 2014

Information security and privacy were also rated as top concerns for wary online shoppers. On the… B2B Commerce NRF Retail’s Big Show: Day 2 Recap Day 2 of NRF brought inspiring stories, unique insights, and tactic strategies from leading retailers and retail experts. High on the list was a poor mobile shopping experience.

Shipping Costs 62

Shipping Costs B2C B2B Shopping Carts 62

Forrester eCommerce

SEPTEMBER 19, 2022

This announcement further reinforces Apple’s commitment to security and privacy for its users and its earlier Lockdown Mode […].

B2C 39

B2C B2B Marketing Customer 39

Omnisend

JANUARY 24, 2022

BigCommerce is compliant with key privacy regulations including CCPA, GDPR, ISO 27001, PCI DSS, and Privacy Shield. On the other hand, BigCommerce can be customized through a drag-and-drop editor, and Adobe Commerce also comes with a drag-and-drop interface that makes it easier to build custom sites.

Magento 78

Magento BigCommerce Payment Services Payments 78

Kissmetrics

OCTOBER 30, 2018

For that reason, a company eventually needs a Chief Revenue Officer (especially in the B2B world). What works now may not in the future due to external factors that you can’t control such as privacy and security concerns. From how someone comes to your site, to what they are looking for, to how to sell, upsell, and retain a customer.

Marketing 266

Marketing Shipping Costs Social Media Channel 266

Smile.io

MARCH 8, 2024

Whether you are working with B2C ecommerce platforms or B2B ecommerce platforms , there are a number of infrastructure challenges. Businesses will look at different measures, such as data clean room technology, to ensure that data privacy is maintained. 

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

ROI Revolution

MARCH 12, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. 2020 Social Media Water Cooler: New Facebook Tests and Privacy Updates. And the stock market has become increasingly volatile. We’ll keep updating it as more news comes in.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

CPC Strategy

JANUARY 25, 2024

If you’re a B2B marketer or brand, you probably already know this social media platform offers you an excellent opportunity to reach your target demographic. For that reason, someone like a B2B marketer will have an easier time reaching the other members of the B2B industry.

Social Media 52

Social Media Blog B2B Other 52

Forrester eCommerce

JANUARY 13, 2020

Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues.

Consumer Electronics 44

Consumer Electronics Marketing Electronics Technology 44

ROI Revolution

MARCH 4, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . February 2020 Social Media Water Cooler: New Facebook Tests and Privacy Updates. Listen instantly here! The 2020 Ecommerce Paid Search Report. billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

NOVEMBER 20, 2019

We saw Facebook introduce new responsive ads , new Instagram tools for product launch promotions , and tons of new features around privacy concerns on social media. 77% of B2B marketers say branding is crucial for growth ( source ). 2019 brought lots of new advances and capabilities in social media.

Marketing 60

Marketing Social Media Customer Retention Presentation 60