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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

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4 Customer Retention Strategies for Your Subscription Business 

Kibo

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

This means email is the second most popular channel for content distribution, falling just behind social media at 89%. Email is also more popular for content distribution than various other organic channels, like event presentations, and blog posts. Countless customers actually expect to receive a welcome email from customers.

Marketing 196
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Higher customer satisfaction rates. Improved customer retention.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

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