Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Remember: B2B Consumers Are Also B2C Consumers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

MAY 20, 2020

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Know Your Devices. Fill Your Funnel Using Brand Awareness Strategies.

PPC 144

PPC Mobile B2B Shipping Costs 144

Kissmetrics

OCTOBER 13, 2021

If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Of all paid distribution channels, paid social media ranked second in producing results, with SEM taking first place. Selling to B2B is a little different from B2C.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? They’re more direct and persuasive than most promotional channels like social media or word of mouth.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Kissmetrics

MARCH 2, 2018

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Of course, finding a way to listen to multiple channels at the same time is difficult. Posting, liking, commenting and engaging on seven platforms? Optimizely.

Social Media 206

Social Media Multi-channel Channel SEO 206

Kissmetrics

FEBRUARY 19, 2018

Be explicit, detailed, and clear about goals (use SMART goals and stretch goals if applicable), tactics, channels, and how you’re going to measure success. In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. Diversify your tactics and channels.

Marketing 248

Marketing Social Media SEO Blog 248

ROI Revolution

JULY 3, 2018

For B2C, this extension will identify the exact keywords and ads that a site visitor clicked — giving advertisers a much better understanding of who their prospective customers are, and how they can better market to them. . Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

PPC 106

PPC Management B2C Marketing 106

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Are the most expensive and broad keywords out of reach for your PPC budget? Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

JANUARY 3, 2020

Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Listen instantly here!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. The end goal? Social Media.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. The end goal? Social Media.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Claim your copy so you can profit off of this channel’s meteoric rise. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year. million from 72.8

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Claim your copy so you can profit off of this channel’s meteoric rise. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year. July 1 update. May 14 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

FastSpring

DECEMBER 8, 2022

Whether you’re trying to manage reduced tax rates, customized taxation, tax-exempt transactions, B2C or B2B — everything is handled for you. You’re advertised In PPC, you’re advertising on social media and maybe even have affiliates. And again, things like channel partners and stuff. Well hang on for a minute.

Marketing 78

Marketing Payment Services Merchant Services Payments 78

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Optimizing your paid and organic channels during COVID-19.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. May 14 update. million from 72.8

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in 2020. billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. Last updated April 8, 2021. March 9 update. March 2 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JUNE 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Optimizing your paid and organic channels during COVID-19. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Watch the video today!

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. March 9 update. More new COVID-19 trends + data. March 2 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 7, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Facebook and Google channels drove growth several times that of online stores. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. million from 72.8 million last year.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

FEBRUARY 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). The main channel of communicating with Google as a website owner, Google Webmaster Tools gives feedback about your website and your Google rankings, from Google, so you can tweak and optimize your website performance for better results. Multi-Channel Ecommerce. Pay Per Click (PPC). Net profit.

Merchant Services 65

Merchant Services Payment Services Payments eCommerce 65

eCommerceFuel

FEBRUARY 17, 2017

And really it was taking our same very simple plan and pushing it into the different marketing channels. You’d go to a channel, you’d master it, you’d move on, etc. What were the big channels kind of in order of importance that you guys attacked in terms of building up that initial sales base?

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36