Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 218

B2B eCommerce BigCommerce Omnichannel 218

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Having your own ecommerce operation doesn’t have to be complicated, and gives you an opportunity to manage the message.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212

B2C Customer Customer Experience Customer Data 212

Retail TouchPoints

AUGUST 9, 2021

For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet. Goldfarb holds an A.B.

Customer 292

Customer Multi-channel B2C Omnichannel 292

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 216

Multi-channel Retail Customer Experience Customer Data 216

Optimizely

OCTOBER 4, 2018

While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations. Marketers love Zaius’s unified approach to data management and campaign execution because it puts them in the driver’s seat.

Shopify 186

Shopify Merchant Services B2C Demo 186

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 343

B2C Customer Experience Technology Marketing 343

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Manage Audience Data With Tags.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Retail TouchPoints

DECEMBER 23, 2022

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems.

eCommerce 208

eCommerce Shipping Costs Retail Recommendation 208

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 221

B2C Marketing Technology Customer Data 221

Ecommerce Platforms

JULY 12, 2021

Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. With the ‘negotiation’ tool, you can provide customers the option of negotiating on product and logistics pricing – this is especially useful when selling second-hand items. . …and more. SouqBox Review: The Negotiation Tool.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. How do brands and businesses connect content, context and commerce?

B2B 150

B2B Customer Data B2C Technology 150

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

Elsner

MAY 21, 2020

We are not only talking about B2B customers, but B2B buyers are also consumer buyers at some time. Customer satisfaction has been better, but there has been no improvement in the buying journey of B2B buyers. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Here are the sessions you absolutely have to attend at IRCE 2018.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

ChannelAdvisor

MARCH 10, 2022

This means thoroughly reviewing and understanding each channel’s requirements and building connections for efficient inventory management, logistics and ongoing monitoring after launch. . More customer data from direct interaction with consumers . Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Ecommerce Platforms

FEBRUARY 23, 2021

As your business grows, your enterprise ecommerce platform needs to be equipped to handle a range of tasks, from rendering product catalogs to managing orders. You can manage up to 10 stores at once with Shopify Plus, and access features like: Shopify Plus academy for education and support. Order management on the go.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Ecommerce Platforms

JANUARY 12, 2021

Oracle NetSuite is a business management tool that improves business efficiency across all locations on a centralized system. Oracle NetSuite is a very intuitive world-class, cloud-based business management platform. NetSuite groups data sets into expandable interfaces known as “portlets”. Next-Generation Stores.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

ChannelAdvisor

MARCH 10, 2022

This means thoroughly reviewing and understanding each channel’s requirements and building connections for efficient inventory management, logistics and ongoing monitoring after launch. . More customer data from direct interaction with consumers . Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Tools. Each can be used separately, but they are most powerful when used together.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Optimizely

OCTOBER 5, 2017

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Managing accounts vs. people.

B2C 186

B2C B2B Multi-channel Management 186

ROI Revolution

APRIL 23, 2021

This data will operate under a one-day click attribution model and will be aggregated, delayed, and modeled. One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. Opt-out data will not be included in seven-day click reporting.

Social Media 78

Social Media B2C Events B2B 78

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Omnisend

JANUARY 10, 2024

They can also help with website customization, data migration, website maintenance, and post-launch support so that your site performs its best and offers a great user experience. Clear communication Communication is key to proper and on-time project management and delivery.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Ecommerce Platforms

MAY 3, 2023

The hosted platform includes everything from checkout and inventory management tools to blog capabilities, professional themes, and even POS integrations. Unlimited accounts for staff members The bigger your online store grows, the more people you’re going to need to manage it.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Intelligent offers: Offer management is being redefined by modern marketers.

Games 59

Games Marketing Multi-channel B2C 59

ESW

MAY 17, 2023

A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience. This builds customer loyalty and helps ensure higher customer lifetime value. And, the ecommerce experience should not stop at the time of purchase.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

GetElastic

MAY 16, 2019

It was also clear that the basics, such as a well-functioning website are still a priority for many, while keeping an eye towards the future of commerce and leveraging data and the internet of things (IoT) are also top concerns. . Change management across organization is a big topic.

B2B 119

B2B Merchant Services Multi-channel B2C 119

Omnisend

DECEMBER 15, 2020

Higher long-term customer engagement and brand trust. Better customer expectation management and needs assessment. Also, polished interactions in all communication channels are the foundation for an excellent customer experience. Look at your customer support stack and verify whether these tools can be fully integrated.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Omnisend

MAY 31, 2023

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Pro Starts at $59/mo for 2,500 contacts and 3,933 SMS.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78