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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

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Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals. Customer loyalty can act as a stabilizing factor during turbulent times, so prioritizing the customer experience in investment decisions will be essential.

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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. For distributers and wholesalers, the emergence of multichannel business access points necessitates price transparency, and price equity.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing […].

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

What Is the Difference Between Omnichannel and Multichannel? Just like omnichannel, a multichannel strategy incorporates the online and offline sales channels consumers use to interact with retailers. But with multichannel, the offline and online shopping experiences aren’t seamlessly connected. Download the findings.