Digital Doughnut

JULY 24, 2023

We'll explore topics like data privacy, customer experience, diversity, changing consumer behaviour, sustainability, and artificial intelligence. Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech.

Customer Experience 98

Customer Experience Consumer Customer Marketing 98

Forrester eCommerce

JUNE 15, 2020

At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […].

Marketing 340

Marketing Technology Customer Experience B2C 340

Forrester eCommerce

APRIL 13, 2020

Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […].

Marketing 340

Marketing Information Customer Experience B2C 340

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 243

B2C Marketing Technology Customer Data 243

Forrester eCommerce

AUGUST 3, 2020

Increasing scrutiny from lawmakers over data privacy concerns and […]. Now, it looks like we were half right.

Marketing 276

Marketing Customer Experience B2C B2B 276

Forrester eCommerce

SEPTEMBER 23, 2019

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls.

Marketing 256

Marketing Management Information Customer Experience 256

Forrester eCommerce

FEBRUARY 18, 2020

As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]. Data deprecation is a much bigger trend that is changing how marketers work.

Marketing 221

Marketing Consumer Information Customer Experience 221

365 Retail

MAY 7, 2021

Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift. Trust is an important factor in customer experience. However, personalisation at the cost of privacy can cause more harm than good.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

GetElastic

FEBRUARY 26, 2019

To some, a self-ordering fridge might be an unsettling prospect or an invasion of privacy. Zak Edwards, MD at Prezzybox.com explains that auto-replenishment technology really could work to provide a faultless in-store experience for consumers. Is auto-replenishment convenient or a complete invasion of privacy?

Retail 141

Retail Subscription Technology Magazine 141

Onilab User Guides

FEBRUARY 15, 2019

Enhancement of customer experience. Blake Morgan is a customer experience keynote speaker. At MLAU’19, she discussed how even the slightest things about your store impact customer experience and what companies should do to retain their customers and create win-win situations. Magento page builder.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

FastSpring

JANUARY 17, 2023

With FastSpring, B2B and B2C software companies can manage: Multiple subscription models, trials, one-time add-ons, discounts, and more. Automated invoices and customer notifications. This provides a better customer experience because the customer has a chance to resolve the issue without the negative experience of a paused service.

Subscription 86

Subscription Payment Services Payments B2B 86

FastSpring

JUNE 19, 2019

We’re Personalizing Customer Experiences More Than Ever Before. Companies are farming more data than ever before to try and find out what their customers are looking for in a product or service. Surprisingly, the report found consumers are happy to hand over their data if it meant a more personalized experience with a brand.

Payment Services 72

Payment Services Banking Payments Financial Services 72

Forrester eCommerce

JANUARY 13, 2020

Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues.

Consumer Electronics 44

Consumer Electronics Marketing Electronics Technology 44

Forrester eCommerce

NOVEMBER 12, 2020

Europe has lost the battle for the digital consumer. We, European consumers, discover the Web via Google and use Chrome or web browsers from US firms. We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones.

Mobile 352

Mobile Consumer Customer Experience B2C 352

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Customization options allow businesses to build more unique and personalized shopping experiences for customers.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Forrester eCommerce

JULY 30, 2020

For marketers, it may seem like precious sources of customer intel are disappearing left and right. But don’t overlook a viable option: Asking the customer directly […].

Customer 308

Customer Marketing Customer Experience B2C 308

Forrester eCommerce

OCTOBER 23, 2020

Widersprüche im Kaufverhalten, ordnungspolitische Umwälzungen und mehr grenzüberschreitende Remote-Arbeit werden 2021 prägen Bisher machen die „stürmischen 2020er Jahre“ ihrem Namen alle Ehre – wir erleben eine globale Pandemie und die rasant wachsenden Auswirkungen des Klimawandels. Und dabei ist das neue Jahrzehnt noch nicht einmal ein Jahr alt!

Customer Experience 251

Customer Experience B2C B2B Customer 251

Forrester eCommerce

FEBRUARY 4, 2020

I kept hearing over and over how both groups were struggling to secure buy in, differentiate, and win over customers. I talk to lots of marketing and CX professionals as part of my job. I also heard story after story of marketing and CX pros at odds with each other. They were working in opposite […].

Marketing 247

Marketing Other Customer Customer Experience 247

Optimizely

MAY 17, 2018

Imagine how your customers feel when it’s your brand bombarding them with emails. They may really like your B2C brand and don’t mind most of the emails you send, but the inbox is always crowded. It’s crucial that your customers actually opt-in before you start sending them Facebook or text messages.

B2C 218

B2C Shipping Costs Omnichannel Channel 218

Retail TouchPoints

MARCH 30, 2023

Retailers will need to be able to pivot quickly to keep up with changing regulations and evolving customer expectations, which means they must develop a 360-degree view of shoppers while understanding sources, expectations and regulations around privacy as they develop a “golden record” that can automate an improved customer experience.

POS 288

POS Omnichannel Webinar Point of Sale 288

Optimizely

JULY 17, 2018

By focusing on the data that you collect right now — first-party data — you can power your B2C marketing, acquire new customers, and significantly improve the customer experience. First-party data is the information you collect on your customers throughout the buying process. Here’s how.

Marketing 170

Marketing Social Media Customer Data B2C 170

FastSpring

MARCH 3, 2023

currency conversions, language translations, custom designs, and more) International payment processing (for dozens of preferred payment methods) Fraud detection Chargebacks Reporting and analytics And much more… In the following sections, we dig into a few of these features and services in more detail. when retiring a service or product).

Payment Services 105

Payment Services Merchant Services Subscription Payments 105

FastSpring

DECEMBER 7, 2022

FastSpring also provides your customers with a self-serve portal where they can upgrade, downgrade, or pause their subscriptions. This self-serve portal is entirely managed by FastSpring but reflects the visual branding of your checkout for a cohesive customer experience. Recurring revenue recognition software. Tax calculation.

Payment Services 133

Payment Services Merchant Services Payments Subscription 133

Kibo

JUNE 7, 2021

Marketers can launch personalized customer experiences quickly with advanced out-of-the-box capabilities and easy-to-use workflows. . Deliver Personalized Experiences. In a recent study, 62% of 5,000 consumers surveyed said it’s important for brands to personalize online and in-store retail experiences. Who Owns Kibo ?

Multi-channel 62

Multi-channel Omnichannel Order Fulfillment Shopping Carts 62

GetElastic

NOVEMBER 11, 2021

They enable a seamless transition between AI-based bots and live chat for a better customer experience, and offer over 100 different integrations including Zapier, slack, Wordpress, and stripe for in-chat payments. Does the bot meet your privacy needs? Do you need to enable a cart and checkout process in your bot?

Merchant Services 148

Merchant Services Payment Services Live Chat eCommerce 148

GetElastic

SEPTEMBER 9, 2019

While Pypestream isn’t primarily focused on retail, it has some very appealing features for travel, insurance and finance that can apply to B2C and B2B commerce scenarios. Check out our other articles: How chatbots can optimize customer experience (CX). Want more info on chatbots? Is conversational commerce just hype?

Merchant Services 159

Merchant Services Payment Services Live Chat eCommerce 159

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? privacy policies, terms of service, accessibility standards, and regulatory compliance such as GDPR).

eCommerce 88

eCommerce Payment Services SEO Social Media 88