Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Forrester eCommerce

JULY 30, 2020

For marketers, it may seem like precious sources of customer intel are disappearing left and right. But don’t overlook a viable option: Asking the customer directly […].

Customer 308

Customer Marketing Customer Experience B2C 308

Forrester eCommerce

JUNE 15, 2020

At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […].

Marketing 340

Marketing Technology Customer Experience B2C 340

Forrester eCommerce

APRIL 13, 2020

Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […].

Marketing 340

Marketing Information Customer Experience B2C 340

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 260

B2C Marketing Technology Customer Data 260

Forrester eCommerce

AUGUST 3, 2020

Increasing scrutiny from lawmakers over data privacy concerns and […]. Now, it looks like we were half right.

Marketing 276

Marketing Customer Experience B2C B2B 276

Forrester eCommerce

SEPTEMBER 23, 2019

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls.

Marketing 256

Marketing Management Information Customer Experience 256

Forrester eCommerce

FEBRUARY 18, 2020

As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]. Data deprecation is a much bigger trend that is changing how marketers work.

Marketing 221

Marketing Consumer Information Customer Experience 221

365 Retail

MAY 7, 2021

Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift. Trust is an important factor in customer experience. However, personalisation at the cost of privacy can cause more harm than good.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

FastSpring

JANUARY 17, 2023

Customize and manage one or more subscription and trial models. Provide a self-service portal to customers so they can manage their accounts (including payment information, seats, and more). With FastSpring, B2B and B2C software companies can manage: Multiple subscription models, trials, one-time add-ons, discounts, and more.

Subscription 86

Subscription Payment Services Payments B2B 86

GetElastic

FEBRUARY 26, 2019

To some, a self-ordering fridge might be an unsettling prospect or an invasion of privacy. Zak Edwards, MD at Prezzybox.com explains that auto-replenishment technology really could work to provide a faultless in-store experience for consumers. Is the customer always right? Why auto-replenishment is just part of the process.

Retail 141

Retail Subscription Technology Magazine 141

Onilab User Guides

FEBRUARY 15, 2019

He mentioned the following: Added features will include: PWA, GraphQL, Page Builder; Vertex, Amazon Pay, Dotmailer, Klarna will be updated; Better B2B performance (handling up to 3000 addresses on customer accounts); Improved Magento Shipping. Enhancement of customer experience. They are: The Experience Economy.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

FastSpring

JUNE 19, 2019

We’re Personalizing Customer Experiences More Than Ever Before. Companies are farming more data than ever before to try and find out what their customers are looking for in a product or service. Surprisingly, the report found consumers are happy to hand over their data if it meant a more personalized experience with a brand.

Payment Services 72

Payment Services Banking Payments Financial Services 72

Forrester eCommerce

FEBRUARY 4, 2020

I kept hearing over and over how both groups were struggling to secure buy in, differentiate, and win over customers. I talk to lots of marketing and CX professionals as part of my job. I also heard story after story of marketing and CX pros at odds with each other. They were working in opposite […].

Marketing 247

Marketing Other Customer Customer Experience 247

Forrester eCommerce

JANUARY 13, 2020

Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues.

Consumer Electronics 44

Consumer Electronics Marketing Electronics Technology 44

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Therefore, it’s no surprise that one key benefit of enterprise e-commerce platforms is the flexibility for it to be customized according to the specific needs of a business.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

POS 298

POS Omnichannel Webinar Point of Sale 298

Forrester eCommerce

NOVEMBER 12, 2020

Europe has lost the battle for the digital consumer. We, European consumers, discover the Web via Google and use Chrome or web browsers from US firms. We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones.

Mobile 352

Mobile Consumer Customer Experience B2C 352

Forrester eCommerce

OCTOBER 23, 2020

Widersprüche im Kaufverhalten, ordnungspolitische Umwälzungen und mehr grenzüberschreitende Remote-Arbeit werden 2021 prägen Bisher machen die „stürmischen 2020er Jahre“ ihrem Namen alle Ehre – wir erleben eine globale Pandemie und die rasant wachsenden Auswirkungen des Klimawandels. Und dabei ist das neue Jahrzehnt noch nicht einmal ein Jahr alt!

Customer Experience 251

Customer Experience B2C B2B Customer 251

Optimizely

MAY 17, 2018

Imagine how your customers feel when it’s your brand bombarding them with emails. They may really like your B2C brand and don’t mind most of the emails you send, but the inbox is always crowded. We’re not suggesting you stop confirming purchases and don’t let customers know when an item is out for delivery.

B2C 218

B2C Shipping Costs Omnichannel Channel 218

Optimizely

JULY 17, 2018

Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. You’ve got data. A lot of it. Probably not enough. Here’s how.

Marketing 170

Marketing Social Media Customer Data B2C 170

FastSpring

MARCH 3, 2023

Provide your customers with a self-serve portal where they can manage their account. Custom Subscription and Recurring Billing Models for B2C or B2B FastSpring makes it easy to set up nearly any subscription scenario with just a few clicks. Add notes for your customer or prospect. Manage active subscriptions (e.g.,

Payment Services 105

Payment Services Merchant Services Subscription Payments 105

FastSpring

DECEMBER 7, 2022

When you outsource your transactions to FastSpring, your customers still visit your website to choose their software and subscription but FastSpring takes over when the customer goes to checkout. Recurring billing options: Choose subscription frequency and billing date (or let your customers choose). Offer discounts and coupons.

Payment Services 133

Payment Services Merchant Services Payments Subscription 133

Kibo

JUNE 7, 2021

Unified commerce is the proven way of delivering customer-first commerce. The goal of unified commerce is to create a single source of truth based on inter-woven and information-sharing commerce solutions that leverage customers’ transactional data. From the consumer’s perspective, a successful unified commerce experience is seamless.

Multi-channel 62

Multi-channel Omnichannel Order Fulfillment Shopping Carts 62

GetElastic

NOVEMBER 11, 2021

And can boast a number of industry leading customers, including Netflix, Lego, Levi’s and British Airways. Leveraged by popular Shopify customers like GoPro, Octaine.AI After that pricing gets custom. They also integrate with over 100 platforms, making it easy to build and customize your bot to your requirements.

Merchant Services 148

Merchant Services Payment Services Live Chat eCommerce 148

GetElastic

SEPTEMBER 9, 2019

Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Of course, this limitation may leave customers unsatisfied. Chatbots are HOT. How chatbot dialog works. Image: Chatteron.io

Merchant Services 159

Merchant Services Payment Services Live Chat eCommerce 159

Omnisend

JANUARY 5, 2024

And with most businesses gearing towards offering a digital-first shopping experience to their customers, websites are a crucial part of every marketing strategy. privacy policies, terms of service, accessibility standards, and regulatory compliance such as GDPR). Now, let’s get to work.

eCommerce 88

eCommerce Payment Services SEO Social Media 88