Optimizely

JANUARY 23, 2018

However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text. For example, here’s the preview text in an email that we recently sent out to subscribers of the Zaius newsletter. It’s an afterthought for many B2C marketers.

B2C 247

B2C Marketing Improvements Information 247

Optimizely

MARCH 21, 2019

If you have different types of emails – monthly newsletters, daily news updates, weekly special offers, and so on – then give your subscribers the control to customize their preferences. For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages.

Improvements 315

Improvements B2C Channel Article 315

Optimizely

MARCH 14, 2019

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. When they buy something from you, encourage them to follow you on social media or sign up to your email newsletter. Email newsletters. How to create an ecommerce content strategy. Video tutorials.

eCommerce 210

eCommerce Blog Article Games 210

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? With surveys, you can find out first-hand what buyers really and truly want from your B2C brand. Product review website Wirecutter sent out the below survey to get opinions on its newsletter. If not, you’re missing out on key data points.

Customer 250

Customer B2C Social Media Improvements 250

Kissmetrics

AUGUST 12, 2019

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. Agora que tal descobrir os principais fatores que diferenciam o marketing B2B do B2C? Importância. Tipos de negócio.

B2B 204

B2B B2C Marketing Vend 204

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Monthly newsletters , despite being sent to all customers, can include product content that is specific to each user’s engagement with your brand. Email newsletters , as subscribers will have a longer history of engagement.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Sign up for our weekly newsletter. Both B2B and B2C customers are buying automotive parts, services, and accessories online. Sign up for our weekly newsletter. Don’t miss a post.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Retail TouchPoints

MARCH 15, 2022

Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). Brands using newsletters to connect with current and potential customers can add a little spark with AMP for email. No more going to a webpage and jumping through hoops before converting.

Marketing 278

Marketing Document Payment Services Shopping Carts 278

BigCommerce

JULY 25, 2018

As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. One of the biggest challenges we’ve faced as we’ve built and executed our B2C ecommerce strategy is also one of our biggest advantages. Sign up for our weekly newsletter.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

MARCH 19, 2021

Like many B2C businesses, beauty brands have recognized and adapted to the rapid shift to digital during the pandemic. It’s such a fun time because everyone is super comfortable with experimentation, trying new things and figuring things out.”. Beauty Marketing is Both Social and Visual. IRL’ Engagement Poised for a Comeback.

Consumer 246

Consumer Technology B2C Marketing 246

Optimizely

NOVEMBER 23, 2017

They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. As a B2C marketer, this should worry you. If your buyers are feeling the pain of FOMO, they’ll be all too happy to sign up for your newsletter to get the latest updates.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Optimizely

JUNE 29, 2017

Using Zaius’s customer segmentation and dynamic content to send more targeted, personalized, and relevant messaging to its customers, Razorgator was able to increase their average order value (AOV) by 28% and their newsletter revenue by nearly 30% year-over-year.

B2C 150

B2C Events Channel Customer Data 150

Optimizely

MAY 9, 2019

These include: Sign up for a newsletter. While many B2C marketers tend to focus on just collecting an email address, you can also use demographic information such as location, gender or age to better personalize communication and make it more relevant and useful. Sign up to become part of a loyalty program or for an account.

eCommerce 170

eCommerce Reference Information Web Design 170

BigCommerce

FEBRUARY 2, 2018

Are you planning to take your B2B business directly to consumers with a B2C site? (If Sign up for our weekly newsletter. . Are you looking to expand your business to an independent webstore from an online marketplace (such as Amazon or eBay) or a brick-and-mortar? Don’t miss a post.

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

Kissmetrics

MARCH 9, 2021

These can include: visiting a landing page subscribing to a newsletter requesting a price quote signing up for a product demo reading blog articles asking questions via online chat. Actions track the individual decisions prospects make, like reading a blog post or signing up for a newsletter. Engagement.

B2B 257

B2B Information Marketing Improvements 257

BigCommerce

MAY 15, 2018

Sign up for our weekly newsletter. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Sign up for our weekly newsletter. Don’t miss a post. The Fear of the Unknown. Leading Global Brands Choose Open SaaS. Bring B2B Complexity Online. And much more.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Optimizely

JUNE 26, 2018

Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand. These campaigns are highly engaging, super personalized, and proven to drive revenue for B2C brands. This marketing strategy isn’t too complicated, but you have to put in the work.

Marketing 186

Marketing eCommerce B2C Channel 186

BigCommerce

JUNE 20, 2017

Our team provides a high quality customer service to both B2C and B2B. The new design integrates a full width slider, continually updated with images from the various bloggers that wear her items, along with an Instagram feed from her account in the footer, and a simple signup form to join the newsletter. Don’t miss a post.

Jewelry 276

Jewelry Accessories BigCommerce eCommerce 276

BigCommerce

JUNE 5, 2018

Sign up for our weekly newsletter. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Sign up for our weekly newsletter. Don’t miss a post. Monolithic. This is where ecommerce first started, back in the days when hardware and software were inextricably linked.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

BigCommerce

MARCH 15, 2018

It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI. Sign up for our weekly newsletter. Sign up for our weekly newsletter. Estimates predict that online B2B selling will top $1.18 trillion by 2021. These include launching: Online storefronts.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Maybe your newsletters are fun and pretty, your social media ads are engaging and funny, and they’re driving traffic to your site.

B2C 247

B2C Marketing Multi-channel Customer Data 247

BigCommerce

APRIL 25, 2018

Internet Retailer recently rated us the fastest-growing platform serving the top 1000 B2C stores in North America. Sign up for our weekly newsletter. BigCommerce is now the SaaS leader serving enterprise-level, mid-market sites. Don’t miss a post.

BigCommerce 385

BigCommerce Merchant Services Customer Payment Services 385

Omnisend

MAY 12, 2023

When you compare its free plan with MailerLite, you’ll find that it offers more features, such as SEO, 2,500 monthly newsletters, predesigned templates, automation, autoresponders, and more. You can send paid newsletters, sell online courses, etc. After all, you’ll try these MailerLite alternatives before you switch to a new tool.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

FastSpring

OCTOBER 27, 2021

PeopleFinderFree holds holiday giveaways for existing customers that have signed up for their email newsletter. For B2B markets or more niche B2C companies, the key to success is to offer an incentive of enough value that makes customers’ efforts worthwhile. Each year, the company gifts ten year-long premium plan memberships. “We

Payment Services 78

Payment Services Customer Gifts Subscription 78

Optimizely

SEPTEMBER 6, 2018

There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell. What do upselling and cross-selling mean?

B2C 225

B2C Marketing Shipping Costs eCommerce 225

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? B2B vs. B2C SEO: What’s the Difference? Sign up for our weekly newsletter. Identifying your product’s true worth with 8 simple questions.

SEO 416

SEO B2B Shipping Costs B2C 416

Omnisend

DECEMBER 12, 2023

Below are a few factors influencing open rate benchmarks: Type of industry: Apparel, B2B/B2C, Cosmetics, Travel, Books, Food, etc., What is a good open rate for a newsletter? A good email open rate for newsletters is anything over 22.86%. The Books and Literature industry had the highest open rate, averaging 34.32%.

X-cart 88

X-cart Mobile Improvements Merchant Services 88

Groove

NOVEMBER 25, 2019

HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. A simple newsletter sign-up auto-responder can be done in 20 minutes, but a proper marketing plan for nurturing leads takes more time and energy to set up. HubSpot Tools. Website CMS.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Kissmetrics

OCTOBER 5, 2020

For instance, you might have a documented content strategy across multiple channels, including your blog, email newsletter and so on. Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building.

Social Media 363

Social Media B2B Document Information 363

Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You can launch native ads in email newsletters, for example, to reach audiences in nonintrusive ways. LiveIntent, for instance, uses Native Ad Blueprints to automate and customize native ads in email newsletters. The result?

Social Media 62

Social Media Multi-channel Channel Travel 62

BigCommerce

AUGUST 1, 2018

It doesn’t just work for B2C businesses, either. Sign up for our weekly newsletter. Sign up for our weekly newsletter. If you’re in the ecommerce field, you might consider offering a discount as your lead magnet. Bliss , a beauty brand, incentivizes email opt-ins with a 20% discount off the subscriber’s first order.

Presentation 410

Presentation Books Marketing Improvements 410

BigCommerce

JULY 6, 2018

More than just a conference, the eCommerce Expo is an interactive skill-building experience for all B2C and B2B professionals interested in learning about the latest tips and techniques to drive company growth in an online marketplace. Sign up for our weekly newsletter. Sign up for our weekly newsletter. Toronto, ON.

eCommerce 331

eCommerce Events Online Retail Technology 331

Omnisend

FEBRUARY 9, 2023

Reading Time: 10 minutes Having the right newsletter software is no longer just an optional part of marketing for businesses—it’s a necessity. Sharing newsletters is crucial in turning your subscribers into prospects and eventually customers. It also discusses some powerful newsletter platforms worth considering.

Live Chat 88

Live Chat Social Media Subscription WooCommerce 88

Kibo

JULY 2, 2014

Subscribe to the Kibo Monthly Newsletter. B2C Ecommerce eBook Composable Commerce: What, Why, and How Download this eBook to learn what is composable commerce, why it benefits technical and non-technical teams in an organization, and how to determine if composable commerce is right for your business.

Shipping Costs 62

Shipping Costs B2C B2B Shopping Carts 62

Liveintent

JUNE 22, 2022

So if you’re an established B2C brand, challenge yourself to diversify your marketing by adding one new channel to your mix this quarter. Check out email newsletters and what they can do for you. So, it’s seen a lot of change in the way customers find the site. Test channels with the 80/20 rule. Conclusion.

Channel 62

Channel Marketing B2C Blog 62

BigCommerce

FEBRUARY 1, 2018

Items to Consider: Finding products: This can be as simple as forming a business relationship with a friend who makes a product you’d like to sell, partnering with an existing company and taking their business online or from B2B to B2C , hiring a manufacturer, building relationships with makers on Instagram or using Etsy Wholesale.

Shipping Costs 285

Shipping Costs Shipping Reference Information 285

BigCommerce

AUGUST 10, 2018

Sign up for our weekly newsletter. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Sign up for our weekly newsletter. Don’t miss a post. The Customer Value Sales Funnel. Using content and commerce is a full-funnel approach to scaling your business. Download Your Guide.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365