Forrester eCommerce

MARCH 5, 2020

I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 292

B2C Operations Marketing Management 292

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 214

Management B2C B2B Channel 214

Optimizely

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Mike Swanson of Stio. Watch the Webinar Now.

B2C 150

B2C Webinar Marketing Apparel 150

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Forrester eCommerce

AUGUST 8, 2022

To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

Operations 195

Operations Marketing Management Information 195

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . They should focus on diversifying supply chain operations. And with buyers shopping in more places, e-commerce operations need to be agile.

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . They should focus on diversifying supply chain operations. And with buyers shopping in more places, e-commerce operations need to be agile.

Multichannel 95

Multichannel B2C B2B eCommerce 95

RTP blog

APRIL 26, 2018

In some cases, companies that function as both retailers and wholesalers, and that seek to excel in both areas, can leverage practices on the retail side to benefit their B2B operations. As many as 75% of B2B companies have customers who have asked if they can purchase from them online , according to a survey from Sana Commerce.

B2B 150

B2B B2C Magento eCommerce 150

Algopix

APRIL 19, 2020

While the most common type of marketplace is based on the B2C (Business to Customer) model, there are in fact other marketplace models including B2B (Business to Business) and C2C (Customer to Customer). The difference between B2B, B2C and C2C relates to the parties that interact on each of these platforms. The B2C Marketplace .

B2C 78

B2C B2B Hobbies Demo 78

Forrester eCommerce

AUGUST 16, 2023

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Apparel 369

Apparel Operations B2C Retail 369

Forrester eCommerce

JULY 13, 2022

This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies. “The consumer is our boss.”

B2C 195

B2C Customer Marketing Operations 195

Retail TouchPoints

DECEMBER 15, 2023

The formal launch comes after eight months of local operations, during which time Gatik trucks have made delivery runs multiple times per day, seven days per week.

B2C 226

B2C Travel B2B Marketing 226

RTP blog

MAY 17, 2019

By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small business or a large big box retailer. While consumer-facing advances are essential, many retailers have yet to make critical investments in back-end operations. Most don’t even have a corporate email address.

Operations 150

Operations Small Business Retail Retail Mobile 150

TradeGecko

MARCH 29, 2018

The global B2B eCommerce sales are predicted to reach over $6 trillion by 2020, surpassing B2C that is valued at over $3 trillion by 2020. With this in mind, it is a smart move for B2C eCommerce businesses to start thinking about how they can make the most of their eCommerce store.

B2C 60

B2C B2B Webinar Operations 60

Optimizely

MARCH 22, 2018

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? . Minimum advertised price. …and much more. Read the Interview.

B2C 150

B2C Shipping Costs Marketing eCommerce 150

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62

B2C B2B Subscription Reference 62

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Having your own ecommerce operation doesn’t have to be complicated, and gives you an opportunity to manage the message.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

JULY 15, 2020

I will be tackling this complex and important analysis to help retailers, brands, and manufacturers choose the best strategy/design/implementation/integration/operations service partners, extending Senior Analyst Lily Varon’s work from a few years ago.

B2C 292

B2C B2B Omnichannel Operations 292

Forrester eCommerce

NOVEMBER 6, 2018

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

B2C 404

B2C B2B Operations Management 404

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? This is an interesting synergy for companies that operate both online and physical businesses. The Wayfair marketplace, which operates as a dropship model, has over 11 million active users and features high checkout averages (about $230 per transaction ).

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Retail TouchPoints

JUNE 23, 2022

ODP noted that it was still open to other options, including the possibility of splitting into two companies : ODP, which would have operated the retail business; and NewCo, which would have inherited the B2B business. Office Depot has been exploring a potential sale for well over a year, including a $2.1

B2B 203

B2B B2C Toys Supplies 203

Retail TouchPoints

SEPTEMBER 8, 2023

He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 217

Fashion B2C B2B Customer Experience 217

Forrester eCommerce

MARCH 21, 2023

B2C marketers must understand customers and create value exchanges in their individual moments of need. Empowered customers expect seamless cross-channel experiences. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

Channel 195

Channel B2C Marketing Customer 195

Retail TouchPoints

JULY 19, 2022

. — which creates environmentally friendly bamboo diapers and wipes — has partnered with Radial to scale its fulfillment and transportation operations. Radial’s Easy Deployment (RED) solution provides scalable B2C order fulfillment and final-mile solutions that can launch in as little as four weeks.

Order Fulfillment 211

Order Fulfillment Fulfillment B2C Operations 211

Retail TouchPoints

NOVEMBER 8, 2021

Gatik autonomous delivery trucks deployed by Walmart are now operating daily, without a safety driver, in Bentonville, Ark. The fully driverless operation involves repeated delivery runs multiple times per day, seven days a week on public roads. The trucks regularly navigate intersections, traffic lights and merge onto busy roads.

Workshop 249

Workshop B2C Operations B2B 249

Kibo

MARCH 17, 2023

While BOPIS is growing in popularity in the B2C space, B2B distributors are also implementing BOPIS strategies to enable buyers to pick up orders at local brand locations. Leveraging a flexible sourcing strategy can help you manage and meet customer expectations while streamlining operations.

Fulfillment 62

Fulfillment Operations Shipping Costs Merchant Services 62

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Forrester eCommerce

MAY 2, 2024

Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair – this vital organ can […]

Marketing 212

Marketing Operations Improvements B2C 212

Pivotree Blog

DECEMBER 2, 2022

It operates as a single expert resource to help companies adapt relentlessly to an ever-changing digital commerce landscape. Pivotree serves as a trusted partner to over 170 market-leading brands and forward-thinking B2C and B2B companies, including many companies in the Fortune 1000.

B2C 52

B2C Webinar B2B eCommerce 52

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . Because of this challenge, the key to a coordinated omnichannel marketing strategy is a B2C CRM.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

BigCommerce

MARCH 27, 2018

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. trillion by 2021.

B2B 333

B2B B2C eCommerce Multi-channel 333

Retail TouchPoints

MAY 18, 2023

Lisbona attributes a share of her brand’s rapid rise to its early adoption of NetSuite , which laid a “strong foundation” for more analytical business operations and real-time decision-making. “A After six months of B2C sales in the U.S.,

POS 234

POS Channel B2C Social Media 234

Retail TouchPoints

JUNE 15, 2021

Boxed’s ecommerce platform, which the company calls a ”curated, mobile-first, basket-building shopping experience,” is available for both B2C and B2B customers. We look forward to partnering with the seasoned team at Seven Oaks as we leverage their operational and public company expertise.”.

B2B 258

B2B B2C eCommerce Platforms Mobile 258

365 Retail

MAY 14, 2024

More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment. B2B orders remain a subset of business acquisitions in meeting their services and goods supply goals. trillion euros by 2025.

B2B 52

B2B eCommerce B2C Fulfillment 52

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Emphasizing preparedness and adaptability will be critical in harnessing these trends for long-term growth and success.

B2B 210

B2B eCommerce BigCommerce Omnichannel 210

GetElastic

SEPTEMBER 20, 2021

B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. This model combines the elements of a B2B and B2C business model where “Business A” partners with “Business B” to deliver “Business A’s” products and services to the “Customer.”

B2C 145

B2C B2B Reference eCommerce 145