Forrester eCommerce

NOVEMBER 2, 2023

The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old. Weekly TikTok Usage Peaked In 2022 Yet Placed First With US Teens In 2023 Two years ago, we reported that weekly usage of TikTok had surpassed Instagram among US teens — with […]

Consumer 403

Consumer Social Media B2C Customer 403

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? even if more than one person on your team posts on social media. Check out the 4 social media marketing tools our team trusts.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Kissmetrics

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Just shy of 66 million.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

JUNE 24, 2021

Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Although your follower count is a convenient metric, many social media marketers have begun putting more stock into engagement than followers. Engage With Your Twitter Followers.

Social Media 360

Social Media Live Chat Other Events 360

Retail TouchPoints

MARCH 15, 2022

AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email. Regardless of industry — and whether they’re B2B or B2C — companies using AMP-powered emails stand out from the crowd (and competition). Why AMP, and Who’s on Board?

Marketing 251

Marketing Document Payment Services Shopping Carts 251

Ecommerce Platforms

OCTOBER 24, 2022

Though email might not be the newest marketing tool available in a world of social media, influencers, and extended reality, it continues to be a fantastic choice for businesses. A survey conducted by CampaignMonitor into 1,000 businesses found that 64% of small businesses are already using email to reach their target audience.

Marketing 196

Marketing B2B B2C Mobile 196

Omnisend

DECEMBER 12, 2023

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Attract social media coverage and increase following. Choose a marketing channel Content, press releases, email, social networks, and ads are some popular event marketing channels for promotion, but not all may suit your use case.

Events 88

Events Seminar Marketing Workshop 88

Omnisend

JANUARY 8, 2024

The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs. Cultivate social media engagement for customer retention Actively engaging with customers on social media nurtures long-term relationships, helping to also drive repeat purchases.

Customer 88

Customer Customer Retention Social Media X-cart 88

Forrester eCommerce

NOVEMBER 18, 2021

Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). Instagram is becoming cheugy for Gen Z youth.

Consumer 370

Consumer Social Media B2C Customer 370

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

SellBrite

JUNE 7, 2017

Maybe, you send them surveys to find out what they’re really thinking? Email, SMS, mobile apps, and social media can all be used to send promotions to customers. Run a post-purchase survey. Today you can pull information about their purchase history, preferences, demographics, social media habits, and more.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000. Why Are Social Media Influencers Important?

Social Media 30

Social Media eCommerce eCommerce Marketing B2C 30

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. In fact, 97% of retailers offer discounts, according to one survey. Cyber Monday ring a bell?

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Social Media for the Biggest Online Enthusiasts. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Ecommerce Platforms

FEBRUARY 27, 2023

A 2016 survey states that eCommerce brands spent anywhere between 30% to 57% on paid search ads. The average conversion rate for social media is around 1.5%. That may work for B2B businesses, but B2C eCommerce businesses will end up in the spam folder pretty fast. Why Do You Need an Inbound Marketing Strategy?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Optimizely

OCTOBER 30, 2018

They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you. At-risk customers look different for each B2C brand. Did they complain about your delivery times on social media?

Customer 225

Customer Social Media B2C Channel 225

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Omnichannel shopping isn’t just a passing trend. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. Social media: Connect social media profiles, like LinkedIn, Twitter, Facebook, and Instagram, to help with monitoring brand conversations.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Kibo

JULY 21, 2022

When a sale—from product discovery to final purchase—occurs entirely within the gated walls of a platform like Facebook or Instagram, it’s considered social commerce. What is the trust problem with social commerce? Half of respondents in a 2021 Accenture survey said trust is the biggest barrier to adopting social commerce.

Merchant Services 93

Merchant Services Payment Services Social Media Retail 93

Omnisend

MAY 24, 2023

Landing pages : Omnisend lets you create highly-targeted landing pages for each of your social media and search ads. Using Mailchimp as a Moosend alternative also gives you access to postcards and surveys that you can creatively add to your email campaigns. This includes free shipping bars, surveys, countdown timers, and more.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Omnisend

APRIL 26, 2023

Stock the products they need and advertise your business on social media to reach clients. Freelance content writer According to the Content Marketing Institute, 70% of B2C brands and 73% of B2B brands have a content marketing strategy. All you need is a laptop and stable internet to access the sites that run these surveys.

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158

Forrester eCommerce

JUNE 7, 2021

The data is hot off the presses from Forrester’s 2021 Consumer Technographics® Benchmark – a survey of close to 200,000 global online adults. Brands, you’ve got work to do with LGBTQ+ millennials who, as it turns out, have trust issues with you. Given its Pride Month, I was extra eager to compare US consumers who […].

Consumer 254

Consumer Social Media Customer Experience B2C 254

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Social media advertising stats + trends in the face of COVID-19. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. According to a survey conducted by ReadyTalk, 30%–40% of webinar attendees are turned into leads.

Webinar 349

Webinar Social Media Blog Books 349

Kissmetrics

FEBRUARY 19, 2018

Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. They accept it. Approve it. Whitelist it. That’s appallingly low.

Marketing 248

Marketing Social Media SEO Blog 248

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. Social media + COVID-19 trends.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

GetElastic

NOVEMBER 8, 2019

The best way to do this is to solicit feedback from your customers via surveys, following social media comments, establishing and prompting for testimonials, introducing some kind of rating system, etc. Improve social media presence. Improve social media presence.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

ChannelAdvisor

MARCH 10, 2022

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. According to a recent survey conducted by ChannelAdvisor , Amazon is the first place 54% of shoppers in established Amazon markets visit when they’re ready to buy.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Optimizely

MARCH 14, 2019

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. When they buy something from you, encourage them to follow you on social media or sign up to your email newsletter. Send them a quick survey to find out what they’re looking for from your brand.

eCommerce 210

eCommerce Blog Article Games 210

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. Social media + COVID-19 trends. March 11 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

Kissmetrics

AUGUST 6, 2021

To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience. Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Running a hybrid B2B/B2C business?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

ChannelAdvisor

MARCH 10, 2022

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. According to a recent survey conducted by ChannelAdvisor , Amazon is the first place 54% of shoppers in established Amazon markets visit when they’re ready to buy.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. Social media + COVID-19 trends. March 11 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. Social media + COVID-19 trends. March 11 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. Social media + COVID-19 trends. March 11 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. If advertising, social media, and content marketing are about telling consumers about your products, field marketing is all about showing. Field marketing is a vital part of any B2C marketing team.

Marketing 114

Marketing Food and Beverages B2C Social Media 114

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Various surveys have been circulating about consumers’ return-to-office preferences, with some polls indicating more hesitancy to return than others. Social media + COVID-19 trends.

eCommerce 148

eCommerce Social Media Payments Payment Services 148