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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Here are 3 examples of health and beauty brands succeeding in a crowded space by harnessing data to create unforgettable, personalized experiences for their shoppers.

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Very launches virtual try-on experiences for beauty customers

365 Retail

Working with Modiface, the retailer plans to expand the use of augmented reality across more make-up, hair colour and nail products, to create a more immersive beauty shopping experience. The post Very launches virtual try-on experiences for beauty customers appeared first on 365 RETAIL | Retail Technology News. year-on-year).

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The Benefits of eCommerce Personalization

GetElastic

Ecommerce personalization is the process of creating customer-centric eCommerce sites that dynamically display specific content, product recommendations, and explicit offers based on past activities, browsing behavior, purchase history, demographics, and other personal data. What is eCommerce Personalization? Source: Docmation.

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

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The Best Accounting Software for Shopify Users

Ecommerce Platforms

You can also run business health reports, and leverage bonus features like mobile mileage tracking. per month: All of the features of Lite with 50 billable clients, automatic receipt data capture, business health reports, double-entry accounting, accountant invites, and mobile mileage tracking. Options include: Lite: £3.50 Plus: £5.70

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How to Choose an Email Marketing Software for Ecommerce Businesses

Omnisend

The template designer lets you create beautiful, visual templates for your subscribers, and when integrated with an online store like Shopify, Omnisend automatically imports your products into your email campaign. Drip also allows users to contact customers on multiple channels, including SMS, Facebook, and Instagram.

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How to Leverage Influencers to Sell More on Amazon

SellBrite

Consumers seek product recommendations from influencers nearly as often as they do from friends, according to one study that also found that 49% of consumers look to influencers when making product decisions. Because when they make a product recommendation, consumers view it as coming from a trusted source they know. Because it works.