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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. In some cases, they don’t even recognize the exclusive benefits these cards offer.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games. In fact, most consumers use an app only once or twice before deciding to delete it or not.

Retail 306
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How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

Retail TouchPoints

With so many shifts in the market, the pressure is on to upskill your workforce. The retail industry can benefit from adopting new ways of allowing employees to train safely, creating a path to progress without the risks to the learner, those who are evaluating them or the brand. A step above these tools would be in-person training.

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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

Companies often have a hard time differentiating their programs and communicating their unique benefits to members, particularly with primarily transactional, points-based programs. Perhaps understandably, consumers highly value the discounts such programs offer (it’s their favorite benefit, chosen by 75.4% higher spend overall.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

While the brand reaps the rewards of recurring revenue, the consumer benefits from the ease, convenience and savings from maintaining a subscription. While the brand reaps the rewards of recurring revenue, the consumer benefits from the ease, convenience and savings from maintaining a subscription. billion in 2024.

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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

Understanding the ways consumers are motivated by promotions can help you determine how to best market and offer discounts. There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also open the door to a long-term relationship through subscriptions.

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Best Customer Loyalty Programs: Our Favorite

Groove

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Turn website visitors into repeat customers and increase customer lifetime value by taking advantage of Smile.io's features: Points to reward customers.