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Why Email Marketers Should Embrace, Not Fear, the Unsubscribe

Omnisend

Reading Time: 7 minutes. Carefully building a sizable email marketing list is one way for companies to do just that. Email marketing conversion rates more than doubled in 2020. However, with this list of potential customers virtually in hand, there can be one term that sends shivers down email marketers’ spines—unsubscribe.

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Spam traps: What are they and how to avoid them

Omnisend

Reading Time: 7 minutes Most marketers believe their emails will avoid the spam folder as long as they have legitimate subscribers. This is not entirely accurate. Anyone can fall victim to spam traps, regardless of how legitimately they acquire their subscribers. billion every year to spam emails. billion every year to spam emails.

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Email sender reputation: How to check and improve it

Omnisend

Reading Time: 7 minutes Many email marketers believe high open rates indicate success. Although open rate is a critical email marketing metric, you may be overlooking the very foundation of email outreach: email sender reputation. Bounce rates are of two types: soft and hard bounces. What is an email sender reputation?

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A comprehensive guide to text subscription & How to use it

Omnisend

Most businesses achieve impressive click-through rates of 20-35% for SMS marketing. Email click-through rates are much lower, only 1-10%. Email click-through rates are much lower, only 1-10%. The open rates of texts are much higher compared to emails. This is due to their high open rates and immediacy.

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The Five Email List Management Best Practices

Omnisend

Reading Time: 7 minutes. Nurturing an email list , from the sign-up of your very first subscriber all the way to a thriving, bountiful source of revenue, is an ongoing process akin to keeping a garden, or raising a child. When you think about it, you begin to understand why. Why is it important to manage your email list?

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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Plus, email is a relatively low-cost way to connect with consumers from a range of backgrounds. billion by 2027, with a CAGR (Compound annual growth rate) of 12.8%. General Email Marketing Statistics. billion by 2027.

Marketing 196
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Email optimization: 12 strategies to maximize campaign effectiveness

Omnisend

Effective email optimization strategies can significantly improve open rates, click rates, conversions, deliverability, and ROI. Effective email optimization strategies can significantly improve open rates, click rates, conversions, deliverability, and ROI. We are here to bust this myth.

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