Why Email Marketers Should Embrace, Not Fear, the Unsubscribe
Omnisend
MARCH 31, 2021
Reading Time: 7 minutes. Carefully building a sizable email marketing list is one way for companies to do just that. Email marketing conversion rates more than doubled in 2020. However, with this list of potential customers virtually in hand, there can be one term that sends shivers down email marketers’ spines—unsubscribe.
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