Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio
Retail TouchPoints
JUNE 8, 2023
Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. The company also has begun introducing ad spots on the Walmart Radio Network, marking the first time advertisers have had access to this medium.
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