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YouTube Teams with Shopify to Offer In-Platform Shopping

Retail TouchPoints

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on the site and a partnership with Shopify that will allow merchants to easily feature products on their YouTube content. Next week, YouTube viewers in the U.S., Creators in the U.S.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Generative AI for Product Images The biggest announcement was the introduction of Product Studio, which employs proprietary generative AI technology, developed in-house at Google, to help merchants quickly and easily create unique product imagery for their product listings. “In Merchants in the U.S. Merchants in the U.S.

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Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Retail TouchPoints

Twitter continues to beef up its shopping features , this time with functionality that supports the “ drop culture ” already happening on its platform. Product Manager, and Siddharth Rao, Engineering Manager at Twitter in a blog post announcing the new feature. At launch Product Drop is only available for U.S.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

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E-Commerce Post-Purchase CX Playbook For The Up-And-Coming Holiday Season

lateshipment

However, e-commerce post-purchase issues are nothing out of the ordinary, especially during times like the Holiday Season. The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins. Therefore, you have to ensure that it stays memorable.

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PayPal Acquires Happy Returns

Retail TouchPoints

PayPal has acquired ecommerce returns solution Happy Returns as it continues to expand beyond payments, with the aim of becoming a “digital commerce enablement engine.” Under the PayPal banner, Happy Returns plans to focus on improving its platform and expanding its footprint. “We Terms of the deal were not disclosed.

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. But TikTok has shared some of the major platform updates that will be announced with the rest of the world, including new features to enable creator partnerships and community engagement.