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A Straight-Forward Guide to Funnel Optimization

Kissmetrics

Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design. Your first step to building a well-built online conversion funnel is to set up a goal in Google Analytics. You’ve created a funnel, but it’s not working.

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41 Factors That Influence Your Website’s Credibility

Kissmetrics

An Up-to-Date Blog. Reviews take that a step further, allowing customers, companies, and the community to have a conversation. Trust Seals. Logos or seals from independent and trustworthy authorities enable you to borrow their credibility as your own. Sharing staff photos increase conversions. Clear Policies.

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