Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Klaviyo vs. Listrak. What Is Klaviyo? Automation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Omnisend

NOVEMBER 9, 2022

Hopefully for you, October was the month when you finalized — or began to finalize — your Black Friday/Cyber Monday (BFCM) campaigns. Get a quick summary of the latest updates in our video below, or read further below for the latest updates: Black Friday resource hub. Check out the Black Friday Hub here.

Shipping Costs 97

Shipping Costs Mobile Merchant Services Events 97

Omnisend

NOVEMBER 7, 2023

Reading Time: 7 minutes The Black Friday Sale is huge with steep discounts. And the best part here is that the number of orders generated through marketing channels like email, SMS, and push notifications increased last year. Some may point to the best practices for subject lines in Black Friday and Cyber Monday emails.

Social Media 88

Social Media Merchant Services Mobile Channel 88

Omnisend

SEPTEMBER 14, 2021

As if preparing for the Black Friday/Cyber Monday weekend (BFCM) wasn’t hard enough already, ecommerce marketers now have to contend with the loss of their contacts’ open rate and location-based data with iOS 15. Data from Litmus showed that Apple commands up to 58% of the email client market share and a full 90.5%

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Channel Recommendation Marketing Customer 148

GetElastic

DECEMBER 12, 2019

Early discounts beginning Monday, November 25 averaged 23% and steadily rose to 30% by Black Friday. Although Thanksgiving fell a full 6 days later than last year (making this shopping season the shortest possible), pre-Black Friday deals are table stakes to capture early shoppers and remain competitive.

Gifts 88

Gifts Blog eCommerce Technology 88

Omnisend

APRIL 14, 2021

Ecommerce brands today utilize every marketing channel at their disposal, from paid search and social to email marketing and direct mail. For ecommerce businesses, the reality is this: the ability to selectively and cost-effectively market to their target customers is no longer in their control. Reading Time: 4 minutes.

Marketing 146

Marketing Channel Consumer eCommerce 146

Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes Do you avoid promotions for Boxing Day because you think consumers have had enough of the sales between Black Friday to Christmas? So, if you own an ecommerce business, it’s essential that you start paying attention to Boxing Day marketing and start planning how to get your audience to notice your deals.

Marketing 88

Marketing Social Media Events Clothing 88

lateshipment

OCTOBER 30, 2020

Data like important shipping dates, popular products on particular days, effective short-term marketing techniques, and sales data. Ideal marketing techniques – Use carousel ads on Facebook and Instagram to showcase several offers or Halloween-specific content in the same ad. Black Friday - Friday, 27th November.

Shipping 243

Shipping Small Business Retail Marketing Retail 243

Omnisend

MAY 9, 2023

Reading Time: 3 minutes What’s new: Omnisend’s May 2023 updates It’s been a busy month at Omnisend and we’ve got great new features to help you get the most out of your email marketing for the rest of the year. Get better email & SMS marketing that’s constantly being made better ?

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Workshop Shopify BigCommerce Events 78

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. SMS text messages. Klaviyo Features.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Omnisend

APRIL 5, 2023

Reading Time: 6 minutes Klaviyo is one of the most popular ecommerce-focused email marketing platforms. However, recent updates to this email marketing software has caused some confusion with their clients. Additionally, they limited the availability of their customer support for Black Friday, the most important ecommerce event.

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Omnisend

JANUARY 17, 2022

Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. Email marketing. SMS marketing.

eCommerce 146

eCommerce Marketing Shipping Channel 146

Omnisend

JULY 28, 2021

A quarter of merchants state that sales like Black Friday influence their stores the most, but you don’t have to wait for once-a-year holiday sales. . Utilizing marketing channels that are just as quick can really emphasize this point. SMS messaging is easy-to-use and allows merchants to personalize their messaging.

Merchant Services 148

Merchant Services Shipping Costs Gifts Shipping 148

lateshipment

NOVEMBER 8, 2023

The main goal of brand storytelling is an excellent relationship marketing tool. Take Patagonia, even on Black Friday, they stood by their values and boycotted the huge sale of the year opportunity. It’s a good strategy to include brand storytelling in your marketing in order to convert customers.

eCommerce 130

eCommerce Social Media Gifts Definition 130

ROI Revolution

DECEMBER 2, 2020

We’ll be keeping this blog post updated with all of the latest holiday ecommerce updates as they come in. Check out our Cyber Week 2020 Stats, Recap, + Results blog post to dive deeper into our first round of Cyber 5 stats, and stay tuned for more updates on Cyber Monday! Cyber 5 stats: Black Friday + Thanksgiving ecommerce data.

eCommerce 78

eCommerce Toys Gifts Payments 78

Omnisend

JULY 23, 2023

In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.” billion emails, 62 million SMS, and 129 million web push messages sent by Omnisend merchants.

Food and Beverages 78

Food and Beverages Marketing eCommerce Books 78

ROI Revolution

JANUARY 5, 2021

We keep this blog post updated with all of the latest holiday ecommerce updates as they come in. With consumers spending more conservatively this shopping season due to the pandemic, total retail sales for Black Friday were down year-over-year. Black Friday revenue climbs 154% for retail brand. January 5 update.

eCommerce 78

eCommerce Shipping Costs Toys Payments 78

lateshipment

OCTOBER 23, 2020

Since competition is going to be fiercer than usual, you need to stand out, especially on critical days like Thanksgiving, Black Friday, Cyber Monday, and Christmas. Distribute Marketing & Promotions Through the Season. Send automated delivery status notifications via email and SMS to reduce your customers’ anxiety.

Shipping Costs 244

Shipping Costs Shipping Social Media Small Business Retail 244

Omnisend

FEBRUARY 20, 2023

They needed to fix it fast so that the brand wouldn’t be in hot water for Black Friday. Get better email & SMS marketing that’s constantly being made better ? Gintarė quickly discovered the reason: due to a combination of factors, including poor experiences with Mailchimp, emails from 123Presets were landing in spam.

Recommendation 88

Recommendation Article Improvements Customer 88

Omnisend

AUGUST 29, 2021

Every year, bigger and bolder promotions, like Black Friday, Cyber Monday, and December sales take place. Stores embracing product analysis and harnessing SMS marketing can also weather these storms and ride them out triumphantly. Hopefully, you’ve now got some new ideas for marketing with your niche throughout the year.

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Outdoor Gifts Events Electronics 148

Omnisend

MAY 7, 2021

Black Friday is one occasion to create FOMO with teaser emails on offers, pop-ups and a limited time window to make purchases and use codes. Take a look at our Black Friday Tips —remember, it’s never too early to plan for Black Friday, the biggest ecommerce sales event of the year. Use Omnichannel Marketing.

eCommerce 148

eCommerce SEO Mobile Subscription 148

ROI Revolution

AUGUST 3, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. 49% of U.S.

eCommerce 78

eCommerce Gifts Shipping Supplies 78

Omnisend

OCTOBER 8, 2020

Mat touched on the importance of bringing cohesion to your brand by preparing early for your holiday strategy, not only on your website but also through email, paid ads, SMS, and other marketing channels. Key Takeaways: Marketing at people vs. marketing with people—email has to be valuable for the consumer you’re marketing to.

eCommerce 148

eCommerce Shopify Events Customer Retention 148

ROI Revolution

DECEMBER 2, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Black Friday 2021 stats and updates.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Omnisend

DECEMBER 13, 2023

Reading Time: 13 minutes The use of email, SMS, and push message marketing by brands is not new. How early would brands begin their BFCM marketing and would it match consumers’ shopping habits? SMS marketing : During the Cyber Ten, merchants sent 41.2% SMS sends increased 308.9% increase in orders.

Food and Beverages 97

Food and Beverages Games Channel Arts 97

ROI Revolution

DECEMBER 14, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. Online spending was much higher on Cyber Monday than Black Friday. Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Omnisend

JUNE 16, 2021

Apple’s announcement of upcoming email marketing changes with its iOS 15 update is already causing quite a lot of headaches for marketers, and ecommerce marketers especially. Yes, just in time for the Black Friday/Cyber Monday mega sales weekend. So what’s a marketer to do? Reading Time: 6 minutes.

Channel 78

Channel eCommerce Marketing Marketing Customer 78

ROI Revolution

SEPTEMBER 7, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. And make sure any dedicated pages you create for email marketing are tied into your current navigation or redirected to the most relevant page once the event ends.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. Blog Gabrielle Policella 3. This can be made easy with winback marketing emails that are automated to send after a specified period of time.

eCommerce Marketing 73

eCommerce Marketing eCommerce Marketing Customer Retention 73

Omnisend

DECEMBER 15, 2020

You often hear marketers speaking in reverent tones about their email lists, discussing the importance of ‘hygiene’ and keeping it ‘healthy’ as if it’s some kind of precious and fragile living organism. Yes, I’ve even heard a marketer refer to his email list as his ‘baby.’. Choosing the right email marketing software.

Management 143

Management Marketing Customer Subscription 143

Omnisend

DECEMBER 7, 2021

That means that you can kick off the New Year with fresh products and ideas while prolonging the feel-good factor of Black Friday deals and bargains. Kick-off your post-holiday marketing by segmenting your best-converting holiday shoppers and targeting them with personalized email campaigns and SMS.

Gifts 158

Gifts Shipping Costs Recommendation Customer Retention 158

BigCommerce

SEPTEMBER 5, 2018

However, if Black Friday proves anything, it’s that we’re never too tired to shop. These days, over a hundred million of us brave the Black Friday retail scene in person. Thanksgiving and Black Friday online shopping ballooned to $7.9 Here’s what you need to know about Black Friday: Data & statistics.

eCommerce 370

eCommerce BigCommerce Merchant Services Gifts 370

Omnisend

JULY 21, 2021

But it’s a signal for the ecommerce marketer who’s on top of their game. Last year at this time, the COVID-19 pandemic had pushed consumers toward digital buying, prodding merchants to optimize their online stores, improve the shopping experience and hone in on marketing efforts. 1: Start Early with Holiday Marketing.

Marketing 215

Marketing Shipping Costs Shipping Gifts 215

Omnisend

NOVEMBER 11, 2022

For example, you could offer free shipping in the sign-up form, or promote special events happening in their country via email and SMS. If you learn that a sizable, or growing, segment of your visitors speak a particular language, it’s a great opportunity to enhance your marketing efforts and increase your conversions as a result.

Mobile 97

Mobile Information Presentation Gifts 97

ROI Revolution

OCTOBER 5, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. And make sure any dedicated pages you create for email marketing are tied into your current navigation or redirected to the most relevant page once the event ends.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Ecommerce Platforms

OCTOBER 27, 2022

Businesses of all sizes rely on email marketing to not only reach their existing audience but to widen their reach and attract more customers. But with so many different email marketing campaign tools on the market, all promising success and great ROIs, how do you identify which suits you best?

Marketing 42

Marketing Shipping Costs Magento Shopify 42

ROI Revolution

NOVEMBER 2, 2021

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. And make sure any dedicated pages you create for email marketing are tied into your current navigation or redirected to the most relevant page once the event ends.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144