Retail TouchPoints

OCTOBER 14, 2022

But TikTok wasn’t focusing on any of that Thursday as it welcomed brands in person to TikTok World. We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Facilitating Connections Between Brands and Creators.

Social Media 287

Social Media Games Fulfillment Events 287

lateshipment

OCTOBER 11, 2023

The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Brands need to get all in with their tricks and tactics to pull off a successful and profitable holiday season. Holiday Marketing Ideas brands should focus on 1.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Kissmetrics

MARCH 12, 2021

How can you take your influencer campaign to the next level? Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. First, they see your brand from the influencer.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

NOVEMBER 15, 2021

This tool identifies current and existing trends in search marketing. For example, at the time of writing this, the Pittsburgh Steelers are the number one trending search on Google. If you have a specific topic that you want to cover but aren’t sure if it’s trending, you can search for it in the search bar at the top.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Groove

FEBRUARY 10, 2021

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 370

PPC eCommerce Information Social Media 370

Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Advertising comes into play once they actually recognize your brand.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Groove

MARCH 7, 2024

Klaviyo Email Marketing: Deep Integration with eCommerce Platforms With Klaviyo's deep integrations with major eCommerce platforms, eCommerce store owners can take advantage of seamless data synchronization to create personalized marketing campaigns for subscribers. In Klaviyo's system, automations are called "flows."

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. The result is a half-baked campaign that fails to hit your goals. I’ve worked on plenty of marketing campaigns, and I can tell you that it’s easier to hit your goals when you can streamline your tasks and manage deadlines.

Marketing 363

Marketing Social Media Document Article 363

Groove

DECEMBER 22, 2020

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. Google Search Ads. There are three types of Google Shopping ads.

B2B 347

B2B Social Media Merchant Services Reference 347

Retail TouchPoints

NOVEMBER 5, 2021

Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels.

Social Media 301

Social Media Marketing Shipping Costs SEO 301

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Kissmetrics

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Search engines actually use social signals from social media to rank your website. That’s crazy, right?

SEO 360

SEO Social Media Blog Information 360

Kissmetrics

OCTOBER 27, 2021

Something, somewhere, has gone awry, and it’s impacting your performance in search results. Whether it’s the latest Google update, poor backlink strategy, or a competitor outwitting and outplaying you on search, this is where a quarterly SEO planning comes into play. Search trends are not stagnant.

SEO 347

SEO Social Media Blog Information 347

Groove

APRIL 19, 2024

BigCommerce has a larger scope of built-in marketing and SEO functionalities, which allow you to create targeted marketing campaigns and improve organic search ranking. Customize your store's design and theme to match your brand's aesthetic and provide a seamless experience for your customers when they visit your site.

BigCommerce 395

BigCommerce Shopify Payment Services SEO 395

Kissmetrics

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. By the end of this post, you’ll know how to align your PPC campaigns to your customer journey map and which KPIs to look for to measure your success. With PPC campaigns, the action is sales.

PPC 247

PPC Customer X-cart Social Media 247

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Outline the Goals of Your Influencer Marketing Campaign.

Marketing 270

Marketing Games Download Social Media 270

Kissmetrics

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. That’s how you stay on top of search results! Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. You’ll need to start a blog. Start a Blog.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Groove

OCTOBER 2, 2023

This can be particularly beneficial for eCommerce teams working on collaborative projects such as marketing campaigns or website content creation. It also assists with brainstorming sessions, whether you're just starting a new brand or looking to change things up, Copysmith can help amplify your brand voice. Lastly, Copy.ai

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

This can be particularly beneficial for eCommerce teams working on collaborative projects such as marketing campaigns or website content creation. It also assists with brainstorming sessions, whether you're just starting a new brand or looking to change things up, Copysmith can help amplify your brand voice. Lastly, Copy.ai

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Ecommerce Platforms

NOVEMBER 17, 2022

From building a stronger brand to finding VIP social influencers, there’s a wide range of proven methods for expanding upon your current business and using tactics you haven’t yet explored. Find a Way to Take Your Niche and Form it into a Memorable Brand. There’s a difference between selling a niche product and selling a brand.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Groove

JANUARY 13, 2021

Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. In order to build campaigns that convert, it's important for businesses to create a detailed eCommerce strategy. businesses are relying on eCommerce revenue to make ends meet. eCommerce PPC.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Groove

FEBRUARY 27, 2020

However, this isn't the case for every eCommerce brand. Planning is the most important step in any inbound marketing campaign. First, set a clear goal on what you'd like to accomplish with your campaign. Well-thought-out emails and workflows can make or break your inbound marketing campaign efforts. Continuously test.

Marketing 312

Marketing Improvements SEO Recommendation 312

Groove

MAY 6, 2020

In order to reach those lofty goals, our team created strategies anchored in themes such as brand, scale and accessories. We then mapped out ad group targeting techniques relative to the overall campaign structure. Finally, we completed extensive ad writing and designing to match each campaign and ad group. The Results.

Accessories 259

Accessories eCommerce Customer Blog 259

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Marketing 363

Marketing PPC SEO Magazine 363

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. In this blog, we're sharing some of our most trusted, tried and true eCommerce marketing software solutions to help guide your strategy and convert more customers.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Kissmetrics

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

PPC 259

PPC Social Media Marketing Events 259

Kissmetrics

JANUARY 5, 2021

Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro. Many people look at Google and see nothing more than a search engine. Google Search Console. Google Analytics.

Marketing 362

Marketing Social Media Blog Improvements 362

Kissmetrics

OCTOBER 26, 2020

Amazon ads allow companies to pop to the top of search results. If your product is buried low in search results, no one will see it. People simply don’t have the time to read every product description or check out every brand. More than 80 percent of brands get a 4x return on investment for their work on Amazon.

Shipping Costs 259

Shipping Costs eCommerce Shopping Carts Other 259

Kissmetrics

FEBRUARY 26, 2021

billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. There are a lot of components involved in generating and executing successful Google advertising campaigns.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Kissmetrics

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Social Media 307

Social Media Clothing Recommendation Fashion 307

lateshipment

JULY 31, 2023

Milled.com Every brand does email marketing. This channel remains as a constant form of communication between the customer and the brand. By analyzing the emails being sent to the customers, brands can keep tabs on promotional tactics, market trends and customer engagement. Play Video 2.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Kissmetrics

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Now, it’s time to actually find those businesses online and generate brand awareness.

B2B 314

B2B B2C Multi-channel Marketing 314

Kissmetrics

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. We’ll discuss and answer those and other niche paid media campaign questions next.

Social Media 271

Social Media Shopify Magazine PPC 271

Kissmetrics

OCTOBER 27, 2020

The first group go out of their way in search of what they need. Outbound marketing , also known as “ push ” or “ interruption ” marketing, is the use of marketing tactics to get your business (or its message) in front of people not necessarily searching for it. There are two kinds of people. If so, you belong in the first group.

Marketing 291

Marketing Social Media Article SEO 291

CPC Strategy

APRIL 1, 2024

As a basic estimate, brands should prepare to pay at least $20 per thousand views on Tubi. However, brands partnering with a direct response agency should anticipate 2-3x more efficient CPMs when compared to the general market. According to Tubi, this gives advertisers higher brand recognition and recall.

Blog 93

Blog Multichannel Technology Consumer 93

Kissmetrics

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. Many blogs reported the fact as a negative public relations case.

Definition 362

Definition Management Social Media SEO 362

Kissmetrics

JANUARY 27, 2021

Video and voice search are leading the charge in 2021. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving.

Marketing 311

Marketing Social Media Blog B2C 311