BigCommerce

AUGUST 17, 2017

Your choice of brand influencers can have a huge impact on the success of your campaign. The formula for calculating an influencer’s engagement rate is: Their average number of (Likes + Comments + Shares) divided by (Number of Followers). On Instagram, use the same formula without the number of shares included.

Marketing 419

Marketing Social Media Blog Clothing 419

ChannelAdvisor

SEPTEMBER 1, 2022

To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. Read the first blog in this series: E-Commerce Marketplace Best Practices for the Holidays. Review budgets and performance from last year. Check product feed health.

Shipping Costs 89

Shipping Costs Marketing Merchant Services eCommerce 89

Wiser

JULY 25, 2023

Digital promotions include online ads, email marketing campaigns, or social media posts that let potential customers know about special offers available to them. This small business marketing strategy involves leveraging existing customers to share their experiences and spread the word about your business to others.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

ROI Revolution

FEBRUARY 1, 2021

We’re excited to share information on a new Amazon Sponsored Brands feature. As Amazon continues to expand and update Sponsored Brands capabilities, we’ll update you on the ROI Revolution blog! New Search Term Impression Share Report. Additionally, the update to delivery ensures that campaigns pace toward order budgets.

Social Media 60

Social Media Mobile Blog Marketing 60

Kissmetrics

DECEMBER 14, 2020

In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. If you use this type of ad, set a low budget and track the performance closely.

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

CPC Strategy

APRIL 1, 2024

One CPG brand saw a 41% lift in ad awareness from a Tubi campaign, with purchase consideration among lapsed customers increasing by 47%. T ubi ads are also non-skippable, giving brands 100% share of attention with “ 98%+ Viewability as verified by MOAT.” – Alicia Jewell, Sr.

Blog 93

Blog Multichannel Technology Consumer 93

Kissmetrics

DECEMBER 12, 2017

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

JULY 18, 2017

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. She’d feature and share products she thought other moms would like. And what’s your budget? The premise was simple.

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

Kissmetrics

JANUARY 20, 2021

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. It also happens to be the linchpin of any successful marketing campaign. That’s because the results of an organic campaign tend to snowball. Reason 2: Reduce the Cost Per Click of Paid Campaigns.

Social Media 363

Social Media Blog Marketing Other 363

Inflow Insights

DECEMBER 1, 2021

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Increase traffic: Use Maximize Clicks and Target Impression Share strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Stretch your budget to beat competition. Stretch your budget to beat competition. Were you leaving money (or impressions) on the table?

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Kissmetrics

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Remember that ads should only be a portion of what you’re sharing each day.

Events 287

Events Social Media Demo Other 287

ChannelAdvisor

SEPTEMBER 1, 2022

To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. Read the first blog in this series: E-Commerce Marketplace Best Practices for the Holidays. Review budgets and performance from last year. Check product feed health.

Shipping Costs 52

Shipping Costs Marketing Merchant Services eCommerce 52

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. Performance and Scale. Relevant messaging. Custom Audiences.

Customer 126

Customer Channel Management Social Media 126

ROI Revolution

SEPTEMBER 29, 2023

Brands face an uphill battle to break through the clutter and leave a lasting impression. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share. This leads to missed opportunities for impactful, optimized campaigns.

White Paper 78

White Paper Consumer Marketing Books 78

lateshipment

AUGUST 7, 2020

User-generated content (UGC) includes various types of content voluntarily created by people and shared online (on social media for example). On your site, customers could share what they like and dislike about the product they’ve bought or their impressions on the service they received. Boosting Email Send-outs & Ads.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Wiser

JULY 25, 2023

Digital promotions include online ads, email marketing campaigns, or social media posts that let potential customers know about special offers available to them. This small business marketing strategy involves leveraging existing customers to share their experiences and spread the word about your business to others.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

Algopix

JANUARY 10, 2024

High-Quality Visuals Invest in high-quality visuals, including cover images and multimedia content, to make your digital products visually appealing and create an immediate positive impression. Share engaging content, behind-the-scenes glimpses, and customer testimonials to build trust and foster a loyal customer base.

eCommerce 123

eCommerce Books Social Media Information 123

Smile.io

JULY 5, 2023

View this post on Instagram A post shared by Hyatt (@hyatt) Where the World of Hyatt wins When it comes to travel the Hyatt brand is associated with luxury, and their rewards program is no exception. Hyatt has a range of properties that are affordable to luxury, meaning there is something for everyone, no matter their budget.

Travel 61

Travel Events Books Other 61

ROI Revolution

MAY 4, 2021

See our Programmatic Advertising 101 blog post. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Optimizes Campaign Frequency. Brands can ensure an ad is seen the optimal number of times across the entire campaign, wherever the ad is showing. Conclusion.

eCommerce 78

eCommerce Social Media Download Consumer 78

ROI Revolution

JULY 6, 2021

Marketers are now putting more than 50% of their media budget into programmatic advertising. Unlike programmatic, Google ads rely more on keyword targeting and depend on impressions for cost. We dive into the key benefits of programmatic in our Programmatic Advertising 101 blog post. Let’s explore the options. Targeting.

eCommerce 78

eCommerce Outdoor Consumer Marketing 78

Ecommerce Platforms

JULY 25, 2022

Services like Squarespace and GoDaddy prove you don’t need a huge amount of developer knowledge or a massive budget to begin growing online. With Squarespace, you can build anything from a compelling portfolio to a blog or store. Blogging and marketing features to help you stand out online. Squarespace Pros and Cons.

Payment Services 104

Payment Services Payments Social Media Blog 104

Kissmetrics

NOVEMBER 6, 2020

I’ve amassed millions of backlinks to this blog: That’s over 3 million backlinks. An Impressive Client Portfolio. They also have the characteristic of sharing all their learnings on their way to helping themselves and other companies generate high-quality backlinks. And Neil Patel Digital excels at this. Thought leadership.

SEO 218

SEO Recommendation Other Blog 218

Liveintent

AUGUST 9, 2022

Yes, it’s tempting to focus on performance campaigns that drive conversions and revenue. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. And they can do that with brand awareness campaigns. Brand awareness should be a top priority for marketers.

Social Media 62

Social Media Multi-channel Channel Travel 62

Liveintent

NOVEMBER 2, 2020

Because advertisers are struggling to sustain their budgets and pivot their strategies in this global crisis. As a result, inventory is now being filled with lower-CPM campaigns, leaving publishers scrambling to make up lost revenue. We used to have a large share of advertising, and over the past five or so years that has shifted.”

Subscription 124

Subscription Webinar Download Consumer 124

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

MAY 6, 2021

Apple will require users to provide explicit permission for apps to collect and share data. This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. Published February 3, 2021. Updated May 6, 2021. With iOS 14.5,

eCommerce 158

eCommerce Marketing Events Download 158

Kissmetrics

SEPTEMBER 14, 2020

While the specifics of each feature vary from software to software, there should be a system in place to help you handle things like: Contact and lead management Document sharing and storage Workflow automation Interaction tracking Mobile access. And the CRM you choose should include them as well. Advanced CRM features. Collaborative.

Small Business Retail 310

Small Business Retail Document Operations Management 310

Kissmetrics

MARCH 22, 2021

Social apps like Dispo are all about first impressions. The app works best if you’re sharing pics with people, so the more invites you send out, the better. Here are some ideas for making the most of it: Create marketing videos to showcase products or launch campaigns. Set a realistic budget. Explore Influencer Marketing.

Social Media 276

Social Media Marketing Other Books 276

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels.

Marketing 361

Marketing Social Media SEO Workshop 361

Omnisend

MAY 24, 2023

Reading Time: 9 minutes Most marketers who are looking to automate their email campaigns believe that Campaign Monitor is the best tool to work with. Luckily, there are many Campaign Monitor alternatives with all the useful features you need to run effective email campaigns. What Campaign Monitor has to offer?

Live Chat 88

Live Chat Shopify Multi-channel Channel 88

Ecommerce Platforms

APRIL 7, 2021

Overall…impressive. You can send standard broadcast campaigns with it, get great deliverability, enable email automation and drip campaigns, and even send transactional emails from a compatible ecommerce store (Shopify, WooCommerce, etc.). Broadcast email campaigns. Broadcast email campaigns. SMS marketing.

Marketing 173

Marketing Payment Services WooCommerce Mobile 173

Liveintent

OCTOBER 4, 2019

Below, we ask him to delve into some of the key insights he shared at NexTech. How do these distinctions affect attribution for email campaigns? What are some examples of how marketers can leverage first-party data for email campaigns? They should ask their trading desk, agency, or DSP, “Are we buying email inventory?

Mobile 82

Mobile Presentation Fashion Marketing 82

ROI Revolution

AUGUST 21, 2019

After all, 86% of consumers begin their holiday shopping journey before September ends , and almost 50% of marketers will launch a holiday campaign before Halloween. November – December. Watch daily spend against daily budget to guard against “going dark” mid-day or mid-season. Scale bid management as competition increases.

Mobile 60

Mobile Management Consumer Marketing 60

SellBrite

MAY 8, 2017

You can’t make a good first impression in person, you can’t start building rapport, from the moment someone walks through your door, and you can’t create a physical environment that helps them understand what your products and brand is all about. A lot of people confuse blog post writing with content marketing—but they are very different.

eCommerce 152

eCommerce Social Media Blog Marketing 152

Ecommerce Platforms

MAY 18, 2021

Amongst its customers, you’ll find the likes of McDonald's, Adobe, and PayPal – impressive, right?! SMS campaigns. The price is a little steep, so it isn't the best small business software for those on tight budgets. It's easy to automate your email campaigns. You can connect LiveChat with: Facebook Messenger.

Social Media 210

Social Media Live Chat SEO Management 210

Omnisend

JANUARY 26, 2023

Omnisend’s email, SMS, and push marketing stats & trends report shows push messages have an impressive 53.6% Behavioral push notifications: By using segmentation, you can use behavioral push notifications to personalize an experience, such as showing content relevant to the user’s interests, or run re-engagement campaigns.

Payment Services 88

Payment Services Payments Article Financial Services 88