Remove category direct-to-consumer
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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their Yahoo native ads and display inventory, allowing consumers to make a purchase from their preferred retailer. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Retail 267
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Amazon Sets Prime Day 2023 for July 11-12

Retail TouchPoints

However, planned spending among those consumers is down slightly from 2022, with the average Prime Day shopper planning to spend $250 this year (both at Amazon and other retailers’ simultaneous sales events), down from $388 in 2022 and from $594 in 2021. Amazon also said that Prime members in the U.S. from 2021 to approximately $11.9

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NRF Hot 25 List Spotlights Fastest-Growing Retailers

Retail TouchPoints

Still, “that doesn’t diminish Chedraui’s staggering 137% growth, thanks largely to its acquisition of Smart & Final stores ,” said NRF Contributor Sandy Smith in a blog post analyzing the findings. If you look at the growth in grocery, it’s almost all [mergers and acquisitions] ,” said Marcotte in a blog post. 13), Publix (No.

Retail 241
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10 Tips To Increase eCommerce Conversion Rate

Groove

There are a multitude of factors that contribute to a consumer's online purchase decision. In this blog, we're sharing some tips to help optimize your website to increase your conversion rate. Add filters to product category pages. Arguably, these aspects are one of the first things consumers notice when online shopping.

eCommerce 370
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10 Tips for Etsy SEO

Kissmetrics

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. With a reported 3.68

SEO 282
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Taking Your CSR Plans from ‘Good Intentions’ to Tangible Action

Retail TouchPoints

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. Ethical commerce touches many areas of our economy, from how we decarbonize our business operations to water conservation to responsible employment.

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The Best Luxury Marketing Strategies

Kissmetrics

Selling to high-end consumers requires a different approach. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. A ten thousand dollar handbag is well out of reach of the majority of consumers. Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow.

Marketing 363